Episode #57 - Stop Wasting Time on Lengthy Content Strategy Docs and Learn to Love Planning Again

CMI Weekly Wrap

English - February 12, 2020 18:46 - 34 minutes - 48.2 MB - ★★★★★ - 20 ratings
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Previous Episode: Episode #56 - Under Pressure? Don’t Worry, Stop Overthinking

Next Episode: Episode #58 - The Truth in Content Marketing: What Is and What Ought to Be

In this week’s episode, Content Marketing Institute’s Robert Rose explores the trap between strategy and planning. He offers his take on a new article that claims publishing less content is helping publishers grow their audiences. Plus, veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And finally Robert points you to an article about deconstructing a content marketing platform to come up with a better content marketing plan. That’s a wrap for the week ending February 14, 2019.

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NEWS ITEM of the Week

Publishers are growing audiences by producing less content

https://digiday.com/media/publishers-growing-audiences-producing-less-content/

INTERVIEW OF THE WEEK

Rich Schwerin is currently a Senior Content Strategist at Autodesk who has worked for years in enterprise technology content strategy, including stints at VMware and Oracle. He’s worked on many facets of content marketing, including SEO, social media marketing strategy, and product marketing. Rich also puts his background in journalism to work writing articles and moderating panels for the Bay Area Content Marketing Meetup.

OUR CONTENT MARKETING IDEA OF THE WEEK

Learn What Makes a Content Plan Successful by Taking One Apart

https://contentmarketinginstitute.com/2013/10/learn-content-plan-successful-taking-apart/