Episode #63 – Which Content Marketers Will Do Well in the Post-Shutdown World?

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when we can just “say when.” He explores how a kumbaya moment between consumer and B2B magazines may offer a new model for content monetization for brand publishers. He talks with Brainrider’s Jon Kane about content marketing in these challenging (and rapidly changing) times. And he points you to an article that will help you decide when (and how) the news should disrupt your content calendar. And that’s a wrap for the week ending March 27, 2020.

NEWS ITEM OF THE WEEK

‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column

https://www.foliomag.com/house-beautiful-business-of-home-partnership/

INTERVIEW OF THE WEEK

Jon Kane, Executive Director of Client Services, Brainrider 

Jon has spent his career proving how a deep understanding of customer needs can be combined with creativity and technology to help drive real business results. At Brainrider, a B2B digital marketing agency, he leads a team of B2B marketers dedicated to creating strong client relationships while helping to build their marketing and sales pipeline. Jon’s experience of B2B marketing, web, content,  and technology allows him to provide key strategic input and guidance to clients of all sizes and in all industries.

Learn more about Jon:

-Follow him on Twitter

-Subscribe to Brainwave, a curated newsletter he sends every two weeks

-Check out Augur Magazine, a project Jon admires created by current and former Brainrider colleagues

CONTENT MARKETING IDEA OF THE WEEK

Should the News Disrupt Your Content Calendar? Here’s How to Decide

https://contentmarketinginstitute.com/2020/03/content-calendar-news/