Episode #64 - What Is Your Brand's Responsibility to Content Now?
CMI Weekly Wrap
English - April 01, 2020 21:53 - 39 minutes - 31.7 MB - ★★★★★ - 20 ratingsBusiness contentmarketingnews contentmarketingtrends digitalmarketing marketingnews marketingtrends Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode, Content Marketing Institute’s Robert Rose asks what exactly our responsibility to digital content is now. He offers a fresh take on an article that suggests consumers don’t trust digital marketing. Leadtail CEO Carter Hostelley talks with Robert about managing B2B social right now – and preparing for the new normal. And finally, Robert points you to an article that explains what to expect when you’re experimenting. And that’s a wrap of the week ending April 3, 2020.
SPONSOR
Content Marketing University
The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about.
It’s perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing.
Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30.
NEWS ITEM OF THE WEEK
Group M: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'
INTERVIEW OF THE WEEK
Carter Hostelley
Carter Hostelley is the founder and CEO of Leadtail, a social strategy and insights firm. For more than five years, he has championed the importance of social media to CMOs and senior marketers at leading B2B business brands and venture-backed companies. His firm also develops and publishes social insights reports to help marketers better understand how their target audience engages on social media. These reports have been featured in The Wall Street Journal, Business Insider, Forbes, Adweek, and CFO.com. Before Leadtail, Carter held many executive roles with B2B companies.
OUR CONTENT MARKETING IDEA OF THE WEEK
What to Expect When You’re Experimenting