Episode #60 - Don’t Stifle Your Opinions or Your Creativity

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re spiraling into silence – and what we can do about it. Plus he talks about whether Salesforce’s acquisition of The CMO Club is the first of many. Robert chats with Jason Miller about how creativity may be the only real edge we have over machines. And finally he shares an article that explores the power behind purpose-driven brands. And that’s a wrap of the week ending March 6, 2020.

SPONSOR

Kapost

So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it.

As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement.

But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way.

Finally our customer said, "Enough! You're confusing me!"

With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey.

Learn more at http://cmi.media/kapost.

News items of the week

Effects of the "Spiral of Silence" in Digital MediaEWS ITEM of the Week

http://www.inquiriesjournal.com/articles/1104/effects-of-the-spiral-of-silence-in-digital-media

Welcome The CMO Club to the Salesforce Family

https://www.salesforce.com/company/news-press/stories/2020/3/salesforce-cmoclub/

INTERVIEW of the week

Jason Miller

He’s been around the business forever. And, as you’ll soon hear, he’s starting a new adventure. Jason recently worked as head of brand for Microsoft Europe. Before joining Microsoft, he spent more than five years leading innovative content marketing programs at LinkedIn (and was a 2018 Content Marketer of the Year finalist). He’s also an accomplished photographer.

Listen in to our conversation, then learn more about Jason’s work:

OUR CONTENT MARKETING IDEA of the WEEK

3 Purpose-Marketing Lessons From Innovative Brands

https://contentmarketinginstitute.com/2018/07/purpose-marketing-brands/