Episode #59 - Avoid Predictions and Analyze the Possibilities of the Future

CMI Weekly Wrap

English - February 26, 2020 17:15 - 36 minutes - 29.1 MB - ★★★★★ - 20 ratings
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Previous Episode: Episode #58 - The Truth in Content Marketing: What Is and What Ought to Be

Next Episode: Episode #60 - Don’t Stifle Your Opinions or Your Creativity

In this week’s episode, Content Marketing Institute’s Robert Rose wonders about stories from the future. He looks at AdAge’s content marketing awards – and finds them to be aged ads. Plus, he talks with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the future. And finally, he shares several articles about future-proofing your content marketing strategy. And that’s a wrap of the week ending Feb. 28, 2020

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So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it.

As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement.

But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way.

Finally our customer said, "Enough! You're confusing me!"

With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey.

Learn more at https://www.contentoperations.com/

NEWS ITEM OF THE WEEK

2020 AdAge List & Creativity Award Finalists

https://adage.com/article/agency-news/announcing-2020-ad-age-list-creativity-awards-finalists/2237886

INTERVIEW OF THE WEEK

Jeremy Gutsche

CEO Trend Hunter

A New York Times bestselling author, award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper) and the CEO of Trend Hunter -- the world's #1 trend website and innovation consultancy with over 3 Billion views and more than 10,000 innovation projects completed. His team is relied on by 700 brands, billionaires and CEOs to predict and create the future, including Google, Sony, Disney, Starbucks, Coca-Cola, IBM and Adidas. He's even helped NASA prototype the Journey to Mars!

Learn more about Jeremy’s work:

-Visit TrendHunter.com.

-Check out his upcoming book Create the Future and the new edition of The Innovation Handbook.

OUR CONTENT MARKETING IDEA OF THE WEEK

Chief Content Officer

https://contentmarketinginstitute.com/cco-digital/april-2019/