Episode #61 - How to Make Content Your Brand’s Safety Net
CMI Weekly Wrap
English - March 11, 2020 18:16 - 39 minutes - 31.6 MB - ★★★★★ - 20 ratingsBusiness contentmarketingnews contentmarketingtrends digitalmarketing marketingnews marketingtrends Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode, Content Marketing Institute’s Robert Rose explores how content can act as a safety net. He shares a fresh take on a new claim that CMO shine (and pay) is on the decline. Robert chats with Megan Gilhooly about how content teams can find data about everything from the customer experience to the customer journey and customer sentiment. And he points you to an article about the right and wrong way to use vanity metrics. And that’s a wrap ending March 13, 2020.
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NEWS ITEM of the Week
Is Technology Subsuming Marketing?
https://hbr.org/2020/02/is-technology-subsuming-marketing
INTERVIEW of the week
Megan Gilhooly
Megan is vice president of customer experience at Zoomin Software, where she makes it her mission to change how organizations think about product content. She spent two decades managing content teams, driving content strategy, and delivering stellar information experiences at companies like Amazon, Ping Identity, and INVIDI Technologies. A former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and content strategy.
Listen to our conversation, then learn more about Megan:
Connect with Megan on LinkedIn and Twitter
OUR CONTENT MARKETING IDEA of the WEEK
The Right and Wrong Ways to Use Vanity Metrics
https://contentmarketinginstitute.com/2020/02/vanity-metrics-marketing-goals/