Episode #49 - Mistaking Failures for Mistakes

CMI Weekly Wrap

English - December 12, 2019 15:05 - 36 minutes - 50.2 MB - ★★★★★ - 20 ratings
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Previous Episode: Episode #48 - Should Data Really Be in the Content Driver’s Seat?

Next Episode: Episode #50 - Why You Should Stress Out Your Fans

In this episode, Content Marketing Institute’s Robert Rose explores the difference between mistakes and failures in light of the viral-for-the-wrong-reason Peloton ad. Plus, he offers a fresh take on a news piece that explains how The Wall Street Journal uses audience data to keep subscribers coming back. He also chats with Jay Acunzo about creativity, show design, and holding audience attention. And he shares a post that outlines five common mistakes you might be making with your content marketing strategy. And that’s a wrap for the week ending December 13, 2019.

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When: April 20-22, 2020

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At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.

NEWS ITEM OF THE WEEK

Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back

https://www.niemanlab.org/2019/06/habit-formation-how-the-wall-street-journal-turned-user-level-data-into-a-strategy-to-keep-subscribers-coming-back/

INTERVIEW OF THE WEEK

Jay Acunzo, Founder, Marketing Showrunners

Jay Acunzo is the founder of Marketing Showrunners, which advances the craft of marketers making original series to build passionate audiences: podcasts, video shows, documentaries and more. Subscribers include marketers from Red Bull, Zendesk, the BBC, LinkedIn, Shopify, and more.

Jay is also the author of Break the Wheel, a book about making better decisions, faster, when faced with marketing advice overload. A former Googler and startup marketer, Jay has produced over a dozen docuseries with brands and hosts the popular narrative-style podcast about creativity at work, Unthinkable.

Check out Marketing Showrunners here: https://www.marketingshowrunners.com/
Say hi on Instagram @jacunzo or Snapchat @jayacunzo

CONTENT MARKETING IDEA OF THE WEEK

The 5 Common Mistakes Every Content Marketer Should Know

https://contentmarketinginstitute.com/2019/11/content-marketer-common-mistakes/