Episode #50 - Why You Should Stress Out Your Fans
CMI Weekly Wrap
English - December 18, 2019 14:11 - 36 minutes - 50.2 MB - ★★★★★ - 20 ratingsBusiness contentmarketingnews contentmarketingtrends digitalmarketing marketingnews marketingtrends Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode, Content Marketing Institute’s Robert Rose explains why we should work harder to stress out our audience – in a good way. Plus, he offers a fresh take on a new article that says marketers are increasingly creeping people out (and some ideas on how not to). He talks with marketing legend David Meerman Scott about what marketers get wrong about content – and what they can do about it. And finally, he points you to an article about three toy brands that inspire fans with their content marketing. That a wrap for the week (and year) ending December 20, 2019.
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NEWS ITEM OF THE WEEK
How to steer clear of marketing’s uncanny valley
https://adage.com/article/opinion/how-steer-clear-marketings-uncanny-valley/2221211
INTERVIEW OF THE WEEK
David Meerman Scott
For our 50th show, Robert talks with David Meerman Scott – one of the few people you can call a legend in this business. He's spent the last two decades as a marketing strategist, entrepreneur, advisor to emerging companies, and VC strategic partner. He’s also a bestselling author of 10 books, including the seminal work The New Rules of Marketing & PR.
Learn more: https://www.davidmeermanscott.com/
Visit https://www.fanocracy.com/
OUR CONTENT MARKETING IDEA OF THE WEEK
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
https://contentmarketinginstitute.com/2018/11/toy-brands-content/