Episode #42 - What Are You Afraid Of?

In this episode, Content Marketing Institute’s Robert Rose explores marketers’ fears and how to handle those marketing bumps in the night. Plus, he offers his take on the startling news Verizon is moving from publishing to commerce; he interviews creative agency leader and teacher Jonathan Kranz about how to differentiate through content; and he points to an article that might just have you and your agency singing kumbaya. And that’s a wrap for the week ending October 25, 2019.

SPONSOR

Content Marketing and RFP Master Class for Agencies

Calling all agencies! Roll up your sleeves and learn the fundamentals of content marketing and how you can apply them advantageously for your agency and your clients. Then we’ll take a deep dive application of content marketing principles to one of an agency’s most urgent (and often most difficult) challenges: responding to the RFP. Through a series of hands-on exercises, you’ll learn new ways to engage your audience and grow your business.

Learn the fundamentals of content marketing and how you can apply them advantageously for your agency and your clients. Then we’ll take a deep dive application of content marketing principles to one of an agency’s most urgent (and often most difficult) challenges: responding to the RFP. Through a series of hands-on exercises, you’ll learn new ways to engage your audience and grow your business. Hear from Robert Rose and Jonathan Kranz...

Register today:  http://cmi.media/masterclass

Use code ROSE100 for $100 off your registration

NEWS ITEM of the Week

‘We’re playing offense’: Verizon pivots its publishing strategy to focus on commerce

https://digiday.com/media/playing-offense-verizon-pivots-publishing-strategy-focus-commerce/

INTERVIEW of the week

Jonathan Kranz, Principal, Kranz Communications

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 23rd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.

Learn more: http://www.kranzcom.com/

OUR CONTENT MARKETING IDEA of the WEEK

Client and Content Agency Share Insider Tips to Successful Relationship

https://contentmarketinginstitute.com/2019/03/client-content-agency-relationship/