Episode #41 - Is TV Advertising the Next Frontier for Content Marketing?

We all want to think there’s true meaning in the work we do. In this episode, Content Marketing Institute’s Robert Rose questions why we create the content we create. Plus, he offers a fresh take on a news piece about how Best Buy might just be your next media buy; an interview with the founder of the Native Advertising Institute; and an article that will help you do native advertising the right way. And that’s a wrap for the week ending, October 19, 2019.

SPONSOR

Demand Generation Summit – Free Webinar Event

October 23, 2019

10AM – 2PM

Join us to learn how you can combine the online and offline experience to make a lasting impact—all while streamlining your content creation, gathering audience data, and saving time and money. Drawing from our own engagement strategies to drive demand at events, we’ll walk you through our best practices that effectively scaled our resources and drove stellar results. It’s a free, virtual event dedicated to demand generation, created for all marketers to help show how their roles can impact demand and increase profitable customer action for their brand. Speakers include Corinne Schmid, Chris Dayley, Michael Brown, Mark Bornstein and Carlos Hidalgo.

For more information and to register one webinar, the entire day, or to watch them all on demand if you aren’t available that day, visit: http://cmi.media/demandgen2019

NEWS ITEM of the Week

Best Buy touts first-party data capabilities as it looks to build its media business

https://digiday.com/marketing/best-buy-touts-first-party-data-capabilities-looks-build-media-business/

INTERVIEW of the week

Jesper Laursen, founder of the Native Advertising Institute, and CEO of Brand Movers and Media Movers, agencies that work in content marketing and journalism, respectively. Jesper believes native advertising done right holds great potential for getting your message to the right people, at the right time, and in the right manner. He’s the host of the Clever Content Conference, Native Advertising Days, and The EDGE conference, where I recently spoke. I ask Jesper about what he calls the “next frontier” of content marketing – integrating everything from TV ads to paid search to direct calling to all the tactics in the marketing mix.

Learn more: https://nativeadvertisinginstitute.com/

OUR CONTENT MARKETING IDEA of the WEEK

How to Do Native Advertising Right: A Brief Guide With Great Examples

https://contentmarketinginstitute.com/2019/04/native-advertising-examples/