Episode #78 - Celebrate Diversity of Purpose and the Purpose of Diversity

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about the long game (on purpose). He talks with marketing leader Folayo Lasaki about everything from the Facebook boycott to why representation matters as much in marketing as in media. And he shares an article that explains how to be purposeful with your purpose-driven content.  And that’s a wrap for the week ending July 17, 2020.

NEWS ITEM OF THE WEEK

Facebook boycott leaders ‘disappointed’ after meeting with Zuckerberg, Sandberg

https://techcrunch.com/2020/07/07/facebook-boycott-meeting-stophateforprofit-zuckerberg-cox-sandberg/

INTERVIEW OF THE WEEK

Robert’s guest this week is Folayo Lasaki, founder and head of brand consultancy Striped Elephant, which specializes in marketing, communications, development, media, and entertainment. Folayo is a 15-year entertainment industry veteran who has held marketing positions at companies including Variety, Landmark Theatres, Hollywire TV, Film Independent, IFP, and FILMMAKER Magazine. She is a member of International Academy of Digital Arts and Sciences, is a voting member of the Telly Awards, and sits on the board of directors of WIMMIES (Women in Media). A graduate of Pepperdine University and UCLA, Folayo lives in Los Angeles where she can often be found making a mess in the kitchen or waxing poetically about women and representation in media.

Listen in, then learn more about Folayo:

Connect with her on LinkedIn: https://www.linkedin.com/in/folayolasaki/ Connect with her on Twitter: https://twitter.com/justfolayo Visit the Striped Elephant website: http://www.stripesandelephants.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

How to be Purposeful With Your Purpose-Driven Content [Examples]

https://contentmarketinginstitute.com/2018/11/purpose-driven-content-examples/

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