Episode #70 - Patience Wearing Thin? How to Fatten it Up
CMI Weekly Wrap
English - May 13, 2020 14:12 - 36 minutes - 29.7 MB - ★★★★★ - 20 ratingsBusiness contentmarketingnews contentmarketingtrends digitalmarketing marketingnews marketingtrends Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15.
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NEWS ITEM OF THE WEEK
More Than a Third of Media Buyers and Brands Have Now Paused Their Ad Spend.
Coronavirus Ad Spend Impact: Brands, Agencies & Other Buyers, April 2020
INTERVIEW OF THE WEEK
Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.
Brian’s been at this for 20 years as solo entrepreneur and a co-founder. His first company failed, but every once since has yielded higher revenue, profits, and happiness.
Learn more from (and about) Brian:
Sign up for the Further newsletter: https://further.net/
Listen to Unemployable: https://unemployable.com/podcast/
OUR CONTENT MARKETING IDEA OF THE WEEK
Do You Have a Playbook for Long-Term Success?