Episode #46 - Digging Into the Marketing Measurement Myth
CMI Weekly Wrap
English - November 20, 2019 14:36 - 38 minutes - 52.8 MB - ★★★★★ - 20 ratingsBusiness contentmarketingnews contentmarketingtrends digitalmarketing marketingnews marketingtrends Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode, Content Marketing Institute’s Robert Rose explores whether measurement really matters. Plus, he digs into new research that claims to reveal the “moment of next.” He chats with Scott Monty about what Mr. Rogers can teach us about business. And he points out an article that gets to the heart of metrics that matter in demand and lead gen. And that’s a wrap for the week ending November 22, 2019.
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NEWS ITEM of the Week
“Moments of Next”: Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it
INTERVIEW of the week
Scott Monty, CEO & Principal, Scott Monty Strategies
Scott Monty is the bow-tie-wearing, C-suite coach, advisor, and speaker who helps executives improve their messaging, communicate with more empathy, and become “virtuous leaders.” Scott was the first executive at Ford Motor Co. to lead digital communications and social media. His knowledge of history, philosophy, and literature, together with his ability to spot trends, show audiences the key to the future is in understanding human nature while focusing on integrity and values. They chat about the universal things that have bugged humans for ages, the moral obligations of business (and how to measure that), and Mr. Rogers.
Get more ideas from Scott:
Visit scottmonty.com
Subscribe to his Timeless and Timely newsletter
OUR CONTENT MARKETING IDEA of the WEEK
Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen
https://contentmarketinginstitute.com/2019/06/metrics-demand-lead-gen/