Episode #53 - Is Your Work a Passion, a Love, Or Something Else?

CMI Weekly Wrap

English - January 15, 2020 14:34 - 33 minutes - 45.6 MB - ★★★★★ - 20 ratings
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Previous Episode: Episode #52 - Your Prescription for Healthier Perceptions and Content Impact

Next Episode: Episode #54 - Don’t Crumble After Privacy Laws and Google Cookie Practices Change

In this week’s episode, Content Marketing Institute’s Robert Rose explores the difference between passion and love when it comes to work. Plus he shares his take on an article describing how the workplace will change in 2020. He talks with CMI’s Cathy McPhillips about marketing to marketers, new lead-gen challenges, and where content marketing is going this year. And finally, he shares an article on how to make sure your content survives the committee process. And that’s a wrap for the week ending January 17, 2020.

SPONSOR

ContentTECH Summit 2020

Where: San Diego, CA, USA

When: April 20-22, 2020

The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.

At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.

NEWS ITEM of the Week

Not working, side hustles and crying: How the workplace will change in 2020

https://digiday.com/marketing/not-working-side-hustles-crying-workplace-will-change-2020/

INTERVIEW of the week

Cathy McPhillips, VP of Marketing, Content Marketing Institute.

Cathy oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. She is currently a board member for The Orange Effect Foundation.

OUR CONTENT MARKETING IDEA of the WEEK

How to Survive Content by Committee

https://contentmarketinginstitute.com/2019/07/survive-content-committee/