Latest Advertising Marketing Podcast Episodes

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116 | Boost GTM success with partner-integrated product marketing

The Tech Marketing Podcast - May 08, 2024 13:00 - 1 hour ★★★★★ - 1 rating
Have a great point of view to add? Send us a text with your thoughts! How to get partners to become ambassadors for your product. Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Ma...

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Power Moves with Corporate Krav Maga Chief Instructor, Gus Bottazzi

Joseph Jaffe is Not Famous - May 08, 2024 10:48 - 1 hour ★★★★★ - 2 ratings
"You should be so good that you don't hurt them." - Gus Bottazzi -------------------------------------------------------------------   In an enlightening episode of "Joseph Jaffe is Not Famous," Gus Bottazzi, a seasoned Krav Maga instructor, delves into the profound impact of this martial art on...

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The Power of Premium Publishers, LIVE from The Last Thursday Club

The IAB UK Podcast - May 08, 2024 02:00 - 26 minutes
In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and GroupM's Michael Clare about cookieless targeting, the role of professional journalism today and why context really does matter...

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Transforming Rural Health Care

OUTdrive - May 07, 2024 13:43 - 32 minutes
Growing up on a farm teaches the value of community and caring—not just for the land and animals, but for the people around us. Dr. Misty Todd grew up on a farm in northeast Missouri, where she learned the values of diligence, community service, and caring for others, which later propelled her t...

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Ep 122 - How To Fix Your Facebook Ads When They Stop Working!

Lets Run Facebook Ads: The Podcast - May 07, 2024 12:00 - 12 minutes
Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it.  In today's episode of the podcast, Nick gives his insight on this topic: about why your ads may h...

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Navigating Social Audience Measurement in Europe

IAB Europe : Digital Dawn podcast - May 07, 2024 10:00 - 29 minutes
Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe. They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's...

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Strategically Organizing Your Own Customers

Pipeline Visionaries - May 07, 2024 09:00 - 46 minutes
This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance. In this episode, Kristin talks about not only creating a category, but also creating roles for the people who wo...

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How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton

Next in Media - May 07, 2024 09:00 - 23 minutes
Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also provided a reality check on CTV's ad targeting capabilities at the moment, and gave her unique ta...

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Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time

Perpetual Traffic - May 07, 2024 08:00 - 1 hour ★★★★★ - 727 ratings
Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to r...

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How to optimise your speaker career with a book - with Katie Mullen

Publishing Rebel - May 07, 2024 05:00 - 18 minutes
Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of...

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Local SEO: Part 3: List Me Everywhere

Legal Marketing 101 - May 06, 2024 10:00 - 13 minutes ★★★★★ - 3 ratings
Local SEO: Part 3: List Me Everywhere Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal mark...

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Adam Morgan on the cost of dull advertising

On Strategy Showcase - May 05, 2024 17:00 - 44 minutes
To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising. We talk about what makes dull dull and how we can make it more effective, for less. Thanks to GALE (the business agency...

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(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

Perpetual Traffic - May 03, 2024 08:00 - 24 minutes ★★★★★ - 727 ratings
Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of G...

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Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

Brands, Beats & Bytes - May 02, 2024 20:54 - 48 minutes ★★★★★ - 17 ratings
Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the bui...

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Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

Brands, Beats & Bytes - May 02, 2024 20:54 - 48 minutes ★★★★★ - 22 ratings
Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the bui...

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Pepsi's New Global Brand Platform with CMO, Mark Kirkham

On Strategy Showcase - May 02, 2024 19:00 - 33 minutes
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at www.mae.academy.

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Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO

No Normal Show by BPD - May 02, 2024 18:00 - 31 minutes ★★★★★ - 9 ratings
We’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie ...

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Future Forward: The Agency Role in 2024

IAB Europe : Digital Dawn podcast - May 02, 2024 13:00 - 31 minutes
In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in ...

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Amazon Community Updates (May 2, 2024)

It's Always Day One - May 02, 2024 07:00 - 3 minutes
In this episode of Amazon Community Updates, we dive into the latest strategic shifts and enhancements at Amazon, providing you with concise insights into advertising efficiencies, product presentation innovations, and crucial financial updates.  Learn how to optimize your ad spend, enhance pro...

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Our Biggest Fight with Frank McCourt

Joseph Jaffe is Not Famous - May 01, 2024 15:52 - 1 hour ★★★★★ - 2 ratings
"Our data in this digital world, these are our vital organs. This is what we're made up of" - Frank McCourt -------------------------------------------------------------------   In a riveting conversation on “Joseph Jaffe is not Famous,” I sat down with Frank McCourt, visionary entrepreneur and ...

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The $100Bn Secret for Marketing Chinese Brands with the Ex-CMO of Huawei & Didi

Scratch: CMO Interviews - May 01, 2024 12:46 - 49 minutes ★★★★★ - 16 ratings
In this episode, we are joined by Andrew Garrihy, a veteran global CMO who spent several years working in senior marketing roles at major Chinese companies like Huawei and Didi. Andrew shares his fascinating experiences navigating the complexities of Chinese business culture as a Western executi...

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Season 4 Episode 7 - Talking AI and its impact on Marketing with Special Guest Simone Blakers

Everybody hates your brand - May 01, 2024 08:25 - 38 minutes
In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers. AI. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It’s a scary t...

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EURO 2024: Tapping into football fandom

The IAB UK Podcast - May 01, 2024 02:00 - 24 minutes
On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to d...

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EP 364: Transform Your Facebook Ads With 2 Proven Funnels & Hooks

Next Level Facebook Ads Podcast - April 30, 2024 16:00 - 9 minutes ★★★★★ - 134 ratings
Today, I'm sharing 2 of my favorite funnels and hooks that could dramatically transform your Facebook and Instagram Ads! These can be used for any kind of product or service, small budget, large budget, big brand, or even solo entrepreneur, very powerful stuff! Website: https://philgrahamdigit...

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Adapting to Changes in Industry

OUTdrive - April 30, 2024 12:00 - 36 minutes
In today's competitive industry, marketing strategies like trade shows and fostering long-term client relationships are crucial for sustainable business growth. Mike Hill, general manager of Big Rocks Engineering, a company making significant strides in the manufacturing and engineering sector, ...

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The Niche Media Approach

Pipeline Visionaries - April 30, 2024 09:00 - 42 minutes
This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites.  Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and with...

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The IAB Thinks the FTC Hates Ads

Next in Media - April 30, 2024 09:00 - 37 minutes
Next in Media spoke with Lartease Tiffith, Executive Vice President, Public Policy at the IAB about why we haven't seen more action resulting from the various state privacy laws, and whether the FTC has it in for digital ads in general. Plus, what happens to regulation if Trump comes back?   G...

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How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

Perpetual Traffic - April 30, 2024 08:00 - 31 minutes ★★★★★ - 727 ratings
On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother pr...

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118: 10 Ways to Feel More Confident as a Marketing Leader

Marketing Nuggets - April 30, 2024 05:00 - 32 minutes
In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape ...

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Domino's Pizza Delivers

Ad Creeps - April 29, 2024 23:34 - 42 minutes ★★★★★ - 14 ratings
It’s pizza night, baby! Dee is back in the driver’s seat for this episode and he initiates Al into deep-state pies and deep-dish data. Plus we chat about our youth sporting histories, rank our favorite pizza chains and get pill-pilled with a Bismarck, North Dakota PSA. Main Ad: https://www.you...