The IAB UK Podcast
205 episodes - English - Latest episode: 5 days ago -IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
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Episodes
Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane
April 24, 2024 02:00 - 15 minutes - 36 MBTo coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report. Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspend Tickets for Engage 2024 are available here: https://www.iabuk.com/...
Spotlight on sustainability, with GroupM’s Dave Sandham
April 18, 2024 08:38 - 21 minutes - 39.7 MBThis week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s all on the agenda this week. Check out IAB UK's Environmental Sustainability FAQs here: https://www.iabuk.com/environmental-sustainability-faqs ...
The rise of content creators, LIVE from The Last Thursday Club
April 03, 2024 02:00 - 27 minutes - 63 MBCreator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans? In this special live episode recorded at March's Last Thursday Club, to coincide with the launch of our new creator marketing guide, 'Creator Connections', creator marketing experts from Meta, Publicis...
A new era for podcasting, with Bauer Media Group’s Lucie Cave
March 28, 2024 09:41 - 23 minutes - 53.5 MBJoin James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s raft of podcast hits, why they're focused on the consumption of podcasts rather than just the listens and the 'Where's your head at’ mental-health c...
The evolution of omnichannel marketing
March 20, 2024 03:00 - 24 minutes - 45.3 MBOn this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies. Tickets for IA...
Leadership Summit 2024 special
March 14, 2024 13:45 - 24 minutes - 57.1 MBIAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opportunity to speak to some of the 150+ delegates for The IAB UK Podcast. In this special episode, we speak to Sky News’ Political Correspondent, Sophy Ridge, Ipsos' Chief Executive, Kelly Beaver, 4 Day We...
An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024
March 12, 2024 03:00 - 10 minutes - 23.9 MBRecorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy. Find a summary of all the sessions at Leadership Summit 2024, includi...
International Women’s Day 2024 LIVE from The Last Thursday Club
March 06, 2024 03:00 - 27 minutes - 61.9 MBTo coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana. Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the pressing issue of gender pay disparity, a lack of meritocracy in hiring, and th...
Making disability inclusive advertising the default, with Ellen Hammett & Sonali Rai
February 28, 2024 03:06 - 23 minutes - 54.9 MBOn this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthought bu...
The AR Advantage, with Make My Day's Will Scougal
February 21, 2024 03:00 - 22 minutes - 51.9 MBJoin James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable. Learn more about Make My Day at: https://www.makemyday.tech/ Discover our top takeouts from the IAB's inaugural AR roundtable here: https://www.iabuk.com/news-article/top-takeouts-ia...
The Joy of Digital, with IAB UK's Joy and Tom Stevens
February 14, 2024 03:00 - 19 minutes - 36.1 MBIt’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, about rediscovering the joy of digital. Discover the story behind the campaign’s inception, the creative magic that brought it to life, and Joy’s eclectic career path so far. *Spoiler* she may or may not have been the star of a well-known Christmas ad… Rediscover the Joy of Digital at: https://www.iabuk.com/joyofdigital Follow Joy on LinkedIn: ht...
Post-cookie readiness, with Jamie Toward
February 07, 2024 03:00 - 27 minutes - 63.1 MBWith Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of preparedness for the post-cookie future, and how brands and agencies can maximise the opportunities. Explore the Teads Media Barometer here: https://www....
Top trends to watch for in 2024 LIVE from The Last Thursday Club
January 31, 2024 03:00 - 48 minutes - 110 MBTo coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon Mew, is joined live at IAB HQ by Mindshare's Head of Futures and Innovation, Sophie Harding; Carat Global's Head of Media Futures, Dan Calladine; and OMG UK's Head of Futures, Phil Rowley. Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the democratization of tech, social commerce, ge...
The Crux, Episode 3: Closing the female leadership gap
December 11, 2023 08:13 - 38 minutes - 88.7 MBWelcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves. In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in advertising – from past stereotypes to present realities – as well as looking ahead to the future as we explore the need for balanced leadership r...
The Crux, Episode 2: Unlocking the privacy and trust opportunity
December 07, 2023 03:00 - 33 minutes - 34.3 MBWelcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trust with customers through more transparent data practices?'. As conventional ad targeting methods become outdated, James investigates the strategie...
The Crux, Episode 1: The viewing habits reshaping connection
November 29, 2023 03:00 - 32 minutes - 74.6 MBWelcome to The Crux, a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 1, we're asking 'What results do you want from your next campaign?', exploring the impact the shift away from linear consumption has had on content creators, and the opportunity for mark...
The Future of Work, with Christine Armstrong
November 15, 2023 03:00 - 24 minutes - 57 MBChristine Armstrong is an expert and vlogger on the future of work. A regular on the stage at IAB UK Leadership Summit - and always an audience favourite - we wanted to bring her energy, humour and insight to a much wider IAB audience and so invited her to be a guest on the podcast, and she doesn't disappoint. In this chat with James, Christine shares some of the insight she's gleamed from her latest tranche of interviews with business leaders, giving her view on meeting culture, LinkedIn int...
The Year of Retail Media
November 08, 2023 16:03 - 38 minutes - 89.1 MBHot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Roberts, Media Sales Director at Tesco Media & Insight Platform giving us the inside scoop on the opportunities this growing channel presents for advertisers Hosted on Acast. See acast.com/privacy for more information.
Realising the potential of Programmatic DOOH, LIVE from The Last Thursday Club
November 01, 2023 03:00 - 35 minutes - 65.3 MBDOOH accelerated during the pandemic, but its full benefits are only now truly being understood. The UK has been seen to lag behind Europe in untapping the true potential of programmatic DOOH, but are we now finally ahead of the curve? A big questions, and fortunately our member experts have answers... In this special LIVE episode recorded at October's Last Thursday Club at IAB UK HQ, Digital-Out-Of-Home experts from Global, VIOOH and Omnicom Media Group chat to James Chandler to unpack how...
15 years of Absolute Radio, with Paul Sylvester
October 18, 2023 02:00 - 30 minutes - 68.8 MBAs Absolute Radio celebrates 15 years on air, Content Director Paul Sylvester looks back on a decade and a half of the growth, brand extensions and long-standing commercial partnerships that have defined one of the UK's most popular radio stations. Chatting to James Chandler fresh off the back of a month of 15th birthday celebrations, Paul discusses how shifts in digital listening have brought about new opportunities for brands to sit alongside the trusted content, shares his highlights from ...
ME-EOs, retaining female talent & reshaping work culture, with Nicola Kemp
October 11, 2023 02:00 - 40 minutes - 93.1 MBIn an extended episode of The IAB UK Podcast, Nicola Kemp joins James for a fascinating conversation about the business advantages of embracing flexible working, retaining and helping women to thrive in the ad industry, and the stereotype that having children kills career ambitions. Nicola - who is Editorial Director of Creativebrief and a member of WACL - addresses ME-EO culture (CEOs who mirror their preference to be in the office across the wider organisation), shares her own experience of...
The power of emotion in advertising, with DAIVID's Ian Forrester
September 27, 2023 02:00 - 35 minutes - 82.2 MBWith the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion. DAIVID is one of the industry’s leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research. Ian and James discuss emotion and people’s em...
Sport, Fandom and the Anatomy of Hype, with Amazon Ads
September 20, 2023 02:00 - 19 minutes - 44.3 MBKicking off Season 14 of The IAB UK Podcast, and with one week to go until Digital Upfronts 2023 kicks off with Amazon Ads' Upfront, the IAB's CMO James Chandler chats all things live sport and fandom with John Paul James, Amazon Ads’ Senior GTM Strategy Lead for Live Sports in Europe. Talking about Amazon Ads & Twitch Ads' global study on fan culture, Anatomy of Hype, the conversation delves into how fandom is more than just a hobby, how different types of fans are motivated in different wa...
Transparency in play: How to build trust in gaming & advertising
August 10, 2023 09:21 - 24 minutes - 45 MBJoin Venatus as they explore the dynamics of trust in the ever-changing ecosystem of gaming and advertising. They will shed light on the challenges, strategies, and opportunities for the industry when it comes to building trust on both sides of the ad supply and demand chain. From understanding in-game audiences to viewability metrics, they will uncover how the industry can continue to grow authentically while driving revenue effectively and ethically. Hosted on Acast. See acast.com/privacy...
What do your customers really want from Generative AI?
August 04, 2023 09:19 - 24 minutes - 55.2 MBAs an industry we can get so caught up with shiny new tech that we forget what it means for the most important person, the customer. In this discussion, Spark Foundry's Chief Strategy Officer, Marcos Angelides, looks at how people are using Gen AI in their everyday lives. From accessing expert guidance, to expressing their deepest passions, he'll cover 3 trends that will reshape shopper behaviours over the next two years. Hosted on Acast. See acast.com/privacy for more information.
Are you smarter than a 10 year old?
July 27, 2023 07:41 - 23 minutes - 53.6 MBAI, whilst not an alien concept, is still an emerging technology that adults are having to embrace and adapt to. Much like Gen Z have only known a world of smartphones and wifi, Gen Alpha will grow up accustomed to AI firmly embedded in many aspects of their day to day lives. It is currently adults that are planning the future application of AI, but surely “AI natives” will have a valuable viewpoint about how we enhance our every day lives through the use of AI. Join Generation Media as we ...
Game On: how your brand can be a supporter, not just a spectator
July 19, 2023 23:00 - 27 minutes - 62.9 MBInterest in women’s football is at an all time high, with England’s Lionesses the most supported women’s national side in the world. To understand how this year’s Women’s World Cup is a key opportunity for brands if they play it right, Footballco's Meg Templeton and Head of INDIVISA Morgan Brennan join us for Stay Engaged. They share some of the amazing stories that led to the Lionesses engaging global audiences and investigate how Gen Z’s habits are reshaping the game. Indivisa’s Ultimate ...
How do we build a better consumer advertising experience for CTV?
July 17, 2023 08:23 - 17 minutes - 39.7 MBJoin Index Exchange and Warner Bros. Discovery as they discuss building a better consumer advertising experience in CTV. In this informative and empowering discussion, Sara Vincent, Index Exchange managing director UK&IE, and Faisal Karmali, Warner Bros Discovery’s VP, Digital Business Operations, will discuss the current state of CTV in the UK, provide a better understanding of the UK consumer, and how we can build a better advertising experience in the future. Hosted on Acast. See acast....
Supporting Black women in the ad industry: are you taking action?
July 05, 2023 23:00 - 35 minutes - 81.2 MBIn this episode we delve into the experiences and challenges faced by Black women in the advertising and marketing industry. Lollipop Mentoring CIC is a groundbreaking mentorship programme dedicated to supporting Black women by providing guidance and invaluable networking opportunities with senior leaders from all races. Did you know that, on average, Black women earn £20,000 less than their white male counterparts in similar roles? Its founder, Maria McDowell, will be joined by Rachel Wilki...
Thinking Outside the Box with AMA
June 29, 2023 08:51 - 12 minutes - 29.1 MBIn this session, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in innovative ways. Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener - from using a listener’s location to share the number of appointments available in nearby opticians to matching the products in an advert to the genre of a podcast th...
The Future Is Here: How AI Is transforming advertising
June 22, 2023 00:00 - 27 minutes - 62.6 MBThe advertising industry has undergone a massive transformation thanks to the adoption of AI, even before the advent of ChatGPT, the momentum towards AI-driven advertising has been gaining speed. Quantcast CEO Konrad Feldman and CMO Deb Stambaugh will discuss how humans are actively interacting with AI for the first time and how better computers and new algorithms have led to new breakthroughs. Hosted on Acast. See acast.com/privacy for more information.
Understanding the potential of AI and how it can benefit your storytelling
June 15, 2023 08:34 - 18 minutes - 42.7 MBIn this session you will learn how LADbible Group has been able to utilise the camera for entertainment experiences and how AI is being embraced to enhance the roadmap. The session will explore the themes of innovation through emerging technology formats, mastering prompts and understanding how capabilities have expanded. People will come away from the session feeling excited by the creative potential of AI as well as feeling confident in the advantages of testing such formats in the future. ...
The Global Picture with IAB Tech Lab
May 11, 2023 10:43 - 22 minutes - 50.5 MBAs he visited the UK for its 'Video Everywhere Binge Series', James Chandler sat down with IAB Tech Lab's CEO Anthony Katsur to understand Tech Lab's priorities and where he thinks the organisation can make the biggest and most profound change in the industry.Their conversation covers the sustainability of digital advertising, privacy in a new era of ad tech, the opportunities for the future of connected tv and, of course, supply chain transparency.Find out more about Tech Lab and its initia...
Distilling the AI need-to-knows with Contagious' David Beresford
May 02, 2023 07:06 - 25 minutes - 58.7 MBAhead of AI-themed Engage on 25 May, our CMO James Chandler sits down with Contagious’ David Beresford to cover the agencies and advertisers using AI right and what Contagious are getting asked the most when it comes to artificial intelligence. Think of this episode as a taster of what to expect from David at Engage as he distils the hyperbole from the useful and gives an expert view on the science, the ethics, the re-framing of creativity and the heady disruption that AI is bringing to adver...
Policy Special: all the latest on policy & regulatory affairs in digital advertising
March 27, 2023 07:51 - 19 minutes - 44.4 MBRegular listeners will be familiar with our regular visits to the world of Policy & Regulatory Affairs, when we invite our IAB UK experts onto the show to share the latest news from the world of Westminster and its impact on digital advertising. In this episode, our Head of Policy & Regs, Christie Dennehy-Neil is joined by Public Affairs Lead, Becky Wirth, to give an overview of the latest government shufflings after the creation of the Department for Science, Innovation & Technology, and br...
Leadership Summit 2023: highlights, optimism and leadership qualities
March 15, 2023 03:00 - 27 minutes - 63.9 MBIAB UK's annual Leadership Summit returned to Sopwell House last week, bringing together leaders from across digital advertising to debate key challenges, share ideas to move our industry forward and hear from a raft of inspiring speakers. From the shape of the political landscape to building a happier, more productive workforce, sessions focused on the most important subjects of the day with speakers including Dr Julie Smith, Kay Cossington, Lewis Goodall and many more. Away from the main s...
International Women’s Day 2023 with Visible Start & GroupM
March 08, 2023 03:00 - 31 minutes - 72 MBFour years ago, Jacquie Duckworth co-founded Uninvisibility - a company with a singular mission to get midlife women back into work after extended career breaks. She joins James to explain how the company’s eight-week training course, Visible Start, is empowering women aged 45 and over to build a new narrative when it comes to their careers. The course, which was set up in partnership with Brixton Finishing School and sponsored by WPP, has so far been taken by 100 women with 18 going on to l...
The science of sound, with Spotify's Marion Boeri
March 01, 2023 08:00 - 23 minutes - 53.6 MBIn 2022, Spotify Advertising published the first volume of 'Sonic Science' to demonstrate the power of audio by developing a deeper understanding of how audio content connects emotionally and physically with listeners. Last year’s research, which many listeners will have seen presented at IAB Engage 2022, explored how sound impacts the brain by measuring neural activity in real-time. In this episode of The IAB UK Podcast, James speaks to Spotify's Global Thought Leadership Lead, Marion Boer...
Diversity Unlocks Discovery Episode 4: Ramadan with Basma Khalifa & Miriam Faber
February 20, 2023 03:00 - 27 minutes - 61.9 MBIn the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam and Basma are no stranger to The IAB UK Podcast, having been guests during Ramadan in 2021, so two years on they explore the progress in the way bra...
Data, insight and creativity: the story of DAX
February 13, 2023 08:12 - 27 minutes - 62.8 MBTo kick off another week in digital advertising, IAB UK's CMO James Chandler is joined by two big names from media company, Global - DAX Strategy Director, Julia Connaughton and Commercial Platform and Product Director for Outdoor, Mungo Knott. From the early days of DAX's creation in 2014 and the critical acclaim it received, to the huge moment when Global bought three leading out of home businesses, James, Julia and Mungo talk about the things that make this media owner unique: the data...
Highlights from CES and the year ahead in video, with Index Exchange and dentsu
February 06, 2023 03:00 - 24 minutes - 44.2 MBIn a particularly global episode of The IAB UK Podcast, James is joined by Josje van den Bos, dentsu international’s Head of Addressable Media and Jessica Breslav, Chief Customer Officer at Index Exchange. Following Jessica's trip to CES back in January, the conversation covers all the innovations to emerge from this year's show in Vegas, as well as looking forward to 2023 and whether video will continue to be such a huge driver of digital ad spend. James also gets Jessica and Josje's sense ...
2023 trends and predictions LIVE from The Last Thursday Club
January 30, 2023 11:10 - 28 minutes - 64.9 MBAhead of next week's launch of IAB Compass, our brand new report to help the industry navigate the future of digital advertising, James is joined live at IAB HQ by Mediaocean’s Director of Marketing for EMEA and APAC, Rachel Lyall; the7stars’ Head of Big Tech Activations, Adam Chugg; and OMD UK's Chief Planning Officer and Campaign’s number one media planner for the second year running, Vicky Fox. Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursda...
Diversity Unlocks Discovery Episode 3: Carrie Timms & Clara Holmes
January 23, 2023 03:00 - 32 minutes - 74.7 MBIn the third episode of our Diversity Unlocks Discovery mini-series with Meta, host Sophia Haynes is joined by Meta’s Carrie Timms, Director of Global Customer Marketing EMEA, and creator and model Clara Holmes - otherwise known as @rollinfunky, who has worked with brands including Boots, Bravissimo and Tesco. They discuss the reality of living with both visible and invisible disabilities, the value of working with creators that can authentically connect with this audience, and why so often ...
Looking back at 2022 in digital advertising
December 13, 2022 12:37 - 30 minutes - 56.8 MBIn this final episode of 2022, James is joined by the IAB's Head of Ad Tech, Chloe Nicholls; Head of Marketing, Tom Stevens; and a familiar voice to regular listeners, Head of Policy & Regulatory Affairs, Christie Dennehy-Neil. Their chat covers all the latest legislative news from the year, explores how businesses have spent their time prepping for 2024’s deprecation of third party cookies, and looks back on the joyful return of IRL events. In digital advertising-unrelated news, you can al...
10 media trends for 2023, with dentsu International’s Dan Calladine
November 27, 2022 03:00 - 31 minutes - 72.7 MBWith 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to shape the year ahead. As James explains, it’s IAB etiquette now that Dan, who is Head of Media Futures at dentsu International, joins us on the podcast at this time of year just as he’s putting the finishing touches to his annual predictions. James and Dan delve into 10 significant media trends for 2023. Some you would expect, such as retail med...
Meet the Founders: Kit Chilvers and Iyrah Williams, Pubity Group
November 14, 2022 03:00 - 26 minutes - 28.7 MBThis episode is the latest in our 'Meet the Founder' series, and this week it's two founders for the price of one as James talks to Kit Chilvers and Iyrah Williams, Co-Founders of Gen Z sensation, Pubity Group. From starting out as Instagram influencers aged 14, their audiences grew in their millions, and after a stint working at LADBible they eventually left to set up Pubity Group. In the episode, James, Kit and Iyrah talk about building a business from scratch, leadership, what it is abou...
Attention Special: LIVE at The Last Thursday Club
November 03, 2022 03:00 - 33 minutes - 77.1 MBWelcome to the first ever live episode of The IAB UK Podcast, recorded at IAB UK HQ in front of an audience of members at our second Last Thursday Club. The theme was a trusty favourite of this podcast - attention - and for this live episode we assembled three of the sharpest thinkers when it comes to this ever-changing conversation. At the mics, we had Arunan Senathirajah, Product Partner at Dentsu; Jackie Lyons, Head of Planning at Havas Media; and Ashley Bateman, Group Sales Director at D...
Diversity Unlocks Discovery Episode 2: Fik Woldegiorgis
October 20, 2022 12:21 - 22 minutes - 51.8 MBIn the second episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, host Sophia Haynes speaks to Fik Woldegiorgis, Meta's Country Marketing Director for EMEA. Through the lens of Black History Month, Sophia and Fik talk about how Black representation in advertising can be improved, explore the wide range of resources already available through BRiM to help companies, and discuss whether spotlighting cultural moments, such as Black History Month, is indeed the best...
Digital Upfronts Special: 100 years of innovation and storytelling at the BBC
October 13, 2022 02:00 - 16 minutes - 38.1 MBThis week’s episode comes slap bang in the middle of 2022's Digital Upfronts, IAB UK's month long series of unmissable events with some of the biggest players in digital advertising: Twitter, Amazon Ads, TikTok, Meta, YouTube, Snap - and of course BBC News. As the corporation marks its 100th birthday, James talks to Lori Suchcicki, SVP for Advertising & Commercial Partnerships EMEA at BBC Studios to reflect on the BBC News Upfront which took place at the world famous Broadcasting House on 12...
Defining attention with Oracle's Irina Dzyubinsky
October 03, 2022 02:00 - 19 minutes - 36.3 MBThis week's episode of the IAB UK podcast is about the topic on the lips of everyone in digital advertising: attention. To tackle this topic du jour head on, James speaks to Irina Dzyubinsky, Senior Director of Product Management at Oracle Advertising, about how the industry’s interest in attention has ebbed and flowed, how the terms attention and engagement shouldn’t be conflated, and why, controversially, not everyone sees the importance of attention as a metric. Hosted on Acast. See ac...