The Future Is Here: How AI Is transforming advertising

The IAB UK Podcast

English - June 22, 2023 00:00 - 27 minutes - 62.6 MB
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Previous Episode: Understanding the potential of AI and how it can benefit your storytelling

Next Episode: Thinking Outside the Box with AMA

The advertising industry has undergone a massive transformation thanks to the adoption of AI, even before the advent of ChatGPT, the momentum towards AI-driven advertising has been gaining speed. Quantcast CEO Konrad Feldman and CMO Deb Stambaugh will discuss how humans are actively interacting with AI for the first time and how better computers and new algorithms have led to new breakthroughs.

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