Data, insight and creativity: the story of DAX
The IAB UK Podcast
English - February 13, 2023 08:12 - 27 minutes - 62.8 MBMarketing Business Technology advertising marketing digital adtech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
To kick off another week in digital advertising, IAB UK's CMO James Chandler is joined by two big names from media company, Global - DAX Strategy Director, Julia Connaughton and Commercial Platform and Product Director for Outdoor​, Mungo Knott.
From the early days of DAX's creation in 2014 and the critical acclaim it received, to the huge moment when Global bought three leading out of home businesses, James, Julia and Mungo talk about the things that make this media owner unique: the data, the insights, the level of creativity on offer, and more.
Find out more about DAX at https://global.com/dax/ and explore IAB UK's Digital Adspend report, featuring audio spent for the first time in 2021, here: https://www.iabuk.com/adspend
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