What do your customers really want from Generative AI?
The IAB UK Podcast
English - August 04, 2023 09:19 - 24 minutes - 55.2 MBMarketing Business Technology advertising marketing digital adtech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Are you smarter than a 10 year old?
As an industry we can get so caught up with shiny new tech that we forget what it means for the most important person, the customer. In this discussion, Spark Foundry's Chief Strategy Officer, Marcos Angelides, looks at how people are using Gen AI in their everyday lives. From accessing expert guidance, to expressing their deepest passions, he'll cover 3 trends that will reshape shopper behaviours over the next two years.
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