Marketing Nuggets
148 episodes - English - Latest episode: 4 days ago -Your marketing mentor & biggest cheerleader, helping you navigate all of the channels and tactics and strategies it takes to level up your marketing to increase sales, leads and brand awareness. Giving you the tools and confidence to boss your marketing career.
Spilling everything from my 10+ years in marketing that I wish I'd known with real life marketing stories, secrets and lessons to help you. No matter where you are in your marketing journey, from graduate to directors this podcast is for everyone in the marketing community.
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Episodes
117: Event Planning 101: The Ultimate Checklist for Success
April 23, 2024 06:00 - 35 minutes - 16.1 MBPlanning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks. One thing I've learnt after 10 years, is that there are WAY more steps than you think to creating successful events. Whether it's for clients, prospects, influencers or the public - I've had experience with them all and sometimes l...
116: Fundamentals of Digital Marketing Sprinkled With My Insider Nuggets: Part 2: Affiliate, Email and Social Media
April 16, 2024 05:00 - 35 minutes - 16.1 MBOne my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and...
115: Fundamentals of Digital Marketing Sprinkled With My Insider Nuggets: Part 1: PPC, SEO & Programmatic
April 09, 2024 05:00 - 25 minutes - 11.7 MBOne my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part one of two episodes on Digital Marketing, I start off with a couple of definitions that you should know and then go in...
114: The Ambitious Marketer's Skill Stack: Focus on These 5 Areas to Level-Up Right Now
March 26, 2024 06:00 - 26 minutes - 12.1 MBWhat are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now. From persuasive copywriting to digital marketing mastery, AI implementation to strategic planning prowess, and building authentic audience connections - we'll dive deep into each of these make-or-break competencies. Tune in for where I'm focusing right now...
113: Crush Your Next Job Interview: My 10-Step Preparation Plan For Marketers
March 19, 2024 06:00 - 28 minutes - 13.1 MBWhether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is key to acing the interview process. In this episode, I'm breaking down my 10 best tips for marketing professionals to ready themselves for their next big interview. First, I'll cover crucial pre-interview tasks like thoroughly researching the company and role, refreshing your memory on career achievements and stats, and inventorying skills that alig...
112: Career-Boosting Marketing Lessons from a Fast-Paced Scale Up
March 12, 2024 06:00 - 25 minutes - 11.7 MBIn the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial. Join me in this episode as we dive into the invaluable lessons learned from being a marketing lead in a rapidly expanding direct-to-consumer company. From the importance of having a well-organized core marketing plan to embracing reactive marketing and pivoting seamlessly, we'll explore the skills that can skyrocket your marketing career. Dis...
111: AI Marketing Check-in: How I'm Saving Hours Every Week & Levelling Up Content, Plus What AI Tools I'm Trying Next
March 05, 2024 09:00 - 25 minutes - 11.6 MBIt's been over 7 months since I first experimented with AI marketing tools and did an episode on it -'85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways .' and so it was time to do a review for you all. In this episode, I give an update on which AI tools I'm still using and how they help me create better content, summarize documents, enhance work, generate meeting notes, and more. I'll share real examples of how these...
110: The 10 Things I'd Do Right Now If I Was Starting My Marketing Career Over
February 27, 2024 06:00 - 26 minutes - 12.1 MBWhether you're just starting your marketing career or looking to accelerate your progress, this episode shares my top 10 tips for getting ahead faster. I've distilled key lessons from my own career journey into practical advice on how to level up your skills, stand out from the crowd, and fast track your marketing success even as a beginner. Everything I talk about today I am still doing day in day out, I just wish I'd started sooner. So skip the 10 years to learn these things & listen to ...
109: Assembling My Dream Team: Building a Marketing Department from Scratch
February 20, 2024 06:00 - 26 minutes - 18.3 MBForget fantasy football, we're drafting the ultimate marketing dream team in this episode. Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today! In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire and most importantly why and what they would be doing. Then, if I was starting from scratch what my 10+ marke...
108: 2024 Super Bowl Advert Review: Hits, Misses, and Lessons
February 13, 2024 06:00 - 33 minutes - 23.2 MBThe 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts across 10 categories (made up by me, on Marketing Nuggets!) The Most on Trend (Pop Culture) The Classic One The Interception The Car One/The Tear Jerker/ The "It Could be a Christmas Ad" The Rookie The Most on Trend (Business/Product Marketing) The Pop Culture One The Funny & Authentic One The Best Celeb Booking The Biggest Let Down We'll ...
107: From Junior to Leader: How I Compounded Skills to Become Head of Marketing
February 06, 2024 06:00 - 32 minutes - 22.3 MBJoin me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at each career step was crucial to be able to create effective marketing strategies across B2B, B2C, services, and products. From my very first role to my current head of marketing role, I share the career stepping stones that expanded my tool belt. I brought textbook theories to life by putting skills into practice. This enabled me to gain confidenc...
106: Preparing for a Team Member Leaving: An Actionable Guide for Marketing Managers
January 30, 2024 06:00 - 21 minutes - 14.8 MBAnother element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving? Team turnover happens to every single manager at one point or another and I was never taught how to manage this. After leaving previous marketing roles and becoming a manager myself I have created a checklist of what to do to enable as smooth transition as possible - and to avoid the panic the day after they leave. In this episode I cover the 5 buckets that I do d...
105: Making Sense of Cookies: A Marketer’s Guide to Understanding First Party vs Third Party Cookies
January 23, 2024 06:00 - 23 minutes - 16.5 MBCookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used? This episode is an introduction into the topic with basics that all marketers should know. Including the definition's between first and third party cookies, how we use them as marketers and some pros and cons for starters. Then, I finish up with what changes are on the horizon, which cookies and getting phased out and some proactive tips of what you ...
104: Level Up Your Marketing CV: Lessons Learned After a Decade Experience
January 16, 2024 06:00 - 23 minutes - 16.1 MBWe've all been there - scrambling to update your CV and then not knowing what to write, and how to stand out. So, after 10 years of creating and reviewing hundreds of marketing CVs, I'm sharing lessons learned and revealing my biggest mistake to date. Finishing up the episode with my top 5 ways to craft an irresistible marketing CV from the layout, the keywords, how long to make it and what not to write! By learning from my mistakes, you can build an impressive CV that levels up as your ca...
103: Marketing Nuggets: Marketing Ins, Outs, and Intentions for 2024
January 09, 2024 06:00 - 37 minutes - 25.9 MBIt's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, along with my own personal intentions! Get the insider scoop on the hot marketing strategies I think will take off this year, like video, personal branding on LinkedIn, AI assistants, attribution modelling, content beyond owned channels, and more. I'll also cover the trends to leave behind in 2024 like an overloaded channel strategy, ineffective cold ou...
102: Setting Up For Q1 Marketing Success: My Pre-Holiday Master Checklist
December 18, 2023 11:00 - 26 minutes - 18.1 MBNow is the perfect time for marketers to gear up for a successful Q1. Join me as I detail my complete pre-holiday checklist to set your marketing up right, including key steps like budgeting properly, finalizing resources, mapping content, and getting team buy-in. In this episode, I reveal my step-by-step blueprint any marketer can use before the December holidays to start the new year organized and equipped for maximum impact. Listen now to discover how I strategically tackle pre-holida...
101: Standout Marketing From 2023: My Favourite Campaigns & Key Takeaways
December 12, 2023 07:00 - 27 minutes - 19 MB2023 delivered no shortage of innovative, attention-grabbing marketing campaigns. In this episode, I'm highlighting my favourite standout moments and what we can learn to take into our 2024 plans. Get ready to hear my top picks across categories like "Best Influencer Content," "Most Emotive Campaign," "Best Partnership," and more. An episode aimed to keep inspiration and knowledge flowing as we set our goals for the year ahead!
100: I Accidently Went Viral: Here's The Story, Results & What I've Learnt
December 05, 2023 08:00 - 27 minutes - 18.9 MBWhen this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behind the scenes on the build up, the content itself, the reasoning behind it and ALLLLLLL the metrics - just in a 48 hour period. This is a great episode if there's a channel that's outside your comfort zone and you're looking for that little bit of inspiration to just DO IT! I'm sharing the full story today and everything that I learnt from this on...
99: My 8-Step Results-Driven Formula To Create 2024 Marketing Plans
November 28, 2023 06:00 - 36 minutes - 24.8 MBIt's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-driven marketing plan, broken into bite-sized, easy-to-digest pieces. You'll get my proven step-by-step formula covering essentials like auditing your current state and everything that goes into my reviews, budgeting and resource planning everything in between. Whether you need guiding creating your first marketing plan or want to optimize an existing...
98: Breaking Down 2024 Marketing Trends: Worth the Buzz or Not? My Thoughts
November 21, 2023 06:00 - 36 minutes - 24.8 MB2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped trends for 2024 and give my unfiltered take on which are substantive and which are easier said than done. I'm covering various topics today, from AI, CGI and VR to privacy, video, personalisation and more to help you all as we start creating those 2024 marketing plans. Some of it won’t be relevant, won’t work for your audience and so don’t get to...
97: Flip Reverse: Emma Gets Interviewed on Marketing Tactics For Small Businesses
November 14, 2023 07:00 - 46 minutes - 32.3 MBNo, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it turned into quite the discussion on how to make your marketing manageable as a small business. I share my 3 channel approach that I would do as a small business, what channels I would do if I was a service based business, an ecommerce business as well as the pros and cons to some specific channels. Finishing off this longer than usual ...
96: Keep Your Marketing Plan Relevant All Year: How to Maximise Value & Stay Organised
November 07, 2023 06:00 - 26 minutes - 18.4 MBYou crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet. Whether you manage a team or own a small business, this episode will help you make your marketing p...
95: Nail Your Internal Marketing Campaign Pitches: Craft a Clear & Confident Presentation
October 31, 2023 06:00 - 38 minutes - 26.2 MBYou've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be! In this episode, I reveal my proven formula for delivering clear, concise, and confident marketing pitches to internal teams. I'm taking you through my overall goals that I need to get out of the session, slide-by-slide recommendations, and finishing up with my best tips I've learnt along the way (even where is best to put your creative slides!)...
94: The Marketer's Guide to Specialties: Diving into B2B, B2C, Influencers, Organic Social and More...
October 24, 2023 05:00 - 33 minutes - 23 MBWhether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I'd have known. From B2B or B2C, to organic social, PPC, SEO and influencer marketing - before you consider switching areas or going in one direction, listen to this episode as it might just change your mind. Some of these things I didn't discover until...
93: From UK to USA: How I Took My British Marketing Campaign Stateside
October 17, 2023 09:00 - 28 minutes - 19.7 MBFollowing on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way. Whilst this may not work for all your campaigns I give you four different reasons why it might just work for some of them.....
92: Think Global, Market Local: My Roadmap for International Marketing Success
October 09, 2023 23:00 - 29 minutes - 20.3 MBExpanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries. You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what to consider when deciding if these are relevant. I also give you some examples of when this goe...
91: Beyond The Day-to-Day: 7 Ways For Marketing Leaders To Work On Growth, Not Just Execution
October 03, 2023 05:00 - 25 minutes - 17.5 MBIt's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work on your marketing, not just in it. Join me in this episode where I share 7 ways for marketing leads to shift their focus beyond immediate tasks and short-term wins. You’ll learn what I do, to work on longer-term vision including resourcing (people and budget), campaigns, KPI tracking and more. This episode is for any marketing professional who is...
90: Photoshoot Prep Like the Experts: My Production Guide
September 26, 2023 07:00 - 29 minutes - 20.1 MBWant to smash your next marketing photoshoot, but unsure where to start? In this episode, I reveal everything you need to prepare, direct, and manage a professional-level photoshoot yourself. You'll learn: All my planning documents from beginning to end What art direction documents need creating for the day Everything you need to consider - location, models and more My post-shoot tips - the final steps not to miss Whether you're doing product shots, headshots, or lifestyle images, this...
89: Pre-Event Success: How to Nail Invites, Guest Management and More
September 19, 2023 06:00 - 27 minutes - 19.2 MBEvents are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms - if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun! In this episode I draw on my experience from years of event planning (as a marketer!) and all the problems I need to overcome to ensure both the guests and t...
88: Getting Started with GA4: An Introduction to Google's New Analytics Platform
September 12, 2023 06:00 - 27 minutes - 19.2 MBThe time has come where we are all forced to move over to GA4, so let's dive into this topic together... Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor. I walk through some of the most useful new features and capabilities - including attribution modelling...
87: Getting Our Marketing Mojo Back: My Top Productivity Tips To Dominate Q4
September 05, 2023 06:00 - 27 minutes - 19 MBSeason 5 is here!!! In this slightly different episode to usual, I'm catching up with you all on what I did (and didn't do!!) over summer, and talking through some of the marketing news I didn't get to chat with you all about. Plus, talking through my top 10+ hacks to feel energized and refocused to go into the final months of 2023. You'll hear how I optimize my mornings, stay on top of tasks, and my #1 product to set me up for the day. By the end of this episode, we'll be ready getting ...
86: Season Finale: 2023 marketing check-in: Emerging trends, pro tips, and what I'll be focusing on for the next 6 months
June 27, 2023 06:00 - 24 minutes - 17.1 MBWow! Season Finale already! I didn't want to talk about just one topic in this final episode of season 4, so it's a pic & mix kind of episode. Covering a little of everything - new marketing trends, where my focus is going to be for the next few months and finishing off with my advice to myself to help grow as a marketer and a little task that we can all do together to keep us focused and ready to smash our marketing for the next 6 months. Season 5 will be coming out the first week of Sept...
85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways
June 20, 2023 06:00 - 27 minutes - 18.7 MBWhen new channels, tactics and trends appear in the media to help us marketers - it can seem overwhelming, distracting and you probably (like me) have a whole heap of scepticism. Well, I felt I couldn't ignore the AI chatter anymore & so I decided to give ChatGPT a go for a week - using it whenever I could for various marketing tasks. I take you through what worked, what didn't and what I'm planning to do in the future to try some more ways to test AI into my marketing strategies. This is a ...
84: How to make your business profitable AF with Jo Simpson, Founder of Financial Growth Academy
June 13, 2023 05:00 - 45 minutes - 31 MBA topic we've not touched before on Marketing Nuggets but if you're a marketing consultant, freelancer (or even thinking about taking your side hustle to your main hustle 'one day) then this is the episode for you. Jo shares SO many amazing finance nuggets with us, with her best tips about what to do when you're first thinking about making your idea into a (profitable!) business, what myths we shouldn't listen to, the most common problems she hears (and how to tackle them) and SO much more. ...
83: How I chose marketing channels for a 2023 campaign to increase brand awareness & generate leads
June 06, 2023 06:00 - 34 minutes - 24 MBYes, I'm still talking about campaigns! Today, I'm taking you through once I know my audience, campaign goal and resource, how I go about actually choosing what channels get put in. I take you through the four overarching ways I bundle my channels together and then the reasons why and how they get picked. This episode is perfect if you're about to plan a campaign and wondering how to pick the channels or, if you're after some marketing campaign inspiration! Looking for my marketing plan mas...
82: One man band marketing: How to combat the overwhelm
May 30, 2023 06:00 - 26 minutes - 18.2 MBToday's episode is for all of you amazing one man band marketers who have to try and figure out how to do 10 channels, the creative, the strategy and the execution all by yourself. This episode starts with the two things you need to consider to get you going, then I go onto the 5 channels I would do if it was me and then finishing up of course with my best pieces of advice.
81: Adding an event into your campaign plan & the special touches to make it unforgettable
May 16, 2023 06:00 - 29 minutes - 20.4 MBEvents can be the perfect addition to a campaign channel plan, but it's something that I've avoided for my first two years as a B2B marketer. But, they can be the perfect compliment when executed well. Today I'm taking you behind the scenes of why I decided this was the campaign to add it into, the journey from decision to execution, the special touches, what stresses me out the most and finishing up with my best pieces of advice for you! Looking for the marketing campaign video? Click here
80: Project managing a campaign launch when you don't have a Project Manager
May 09, 2023 06:00 - 29 minutes - 20.3 MBYou'll need a notepad for this episode!!! What happens when you don't have a project manager and you're launching a campaign so you need to switch hats and project manage?! I actually really enjoy this as you seen all of the elements of your strategy come to life and become and integral part of the launch. But how to ensure you have everything covered? Today I'm sharing my 8 different documents I create (and what's in them) to ensure I have everything organised - not only for me but for my e...
79: Unlikely situations I've found myself in as part of my marketing day job
May 02, 2023 06:00 - 26 minutes - 18.1 MBIt's a running joke between marketing peers that no one knows what marketing teams do except for make a couple of Tik Toks and send a couple of emails... But whilst we all know what we do, this episode is covering real life moments I've found myself in over the years that have been part of my marketing day job - some good, some bad and some stressful! Either way, they've helped me grow to become a better marketer whether in that moment or for the next campaign. So sit back and listen to a fu...
78: Ruling social with the Head of Content for Europes’ #1 Podcast…
April 25, 2023 06:00 - 50 minutes - 34.6 MBIn the final guest episode for April, I have Grace Andrews joining me to talk all things social, content, personal branding and more... Grace is the Head of Content for Stephen Bartlett & for the #1 podcast in Europe - The Diary of a CEO. She manages and sources content, curates collaborations with high profile brands across a huge 8 social platforms and that's just for starters. In this candid interview Grace shares so many pieces of advice from how to get started in a career in social ...
77: Campaigns & Communities; with Because of Marketing Founder, Rachael Higgins
April 18, 2023 06:00 - 37 minutes - 25.6 MBRachael is the founder of campaign inspiration powerhouse brand ‘Because of Marketing’ that has fast risen in the ranks over the last few years, gaining over 150k followers since starting it in 2020!!! Her platform has become a staple in marketing professionals bookmarks to check out the most relevant campaigns all in once place. This episode is broken down into three sections - getting to know Rachael and how she grew her community so quickly, what her FAVOURITE campaign to date has been,...
76: SEO bitesize definitions & advice to level up your knowledge (part 2)
April 11, 2023 06:00 - 19 minutes - 13.7 MBWe're back for part 2 with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the power of organic traffic on their website. Plus, she is in the top 1% of SEO experts on upwork! In this episode I quiz Phoebe on some on the most common SEO words to help us learn them quickly - including slugs, meta descriptions, core web vitals, 301 redirects and more. This episode is full of nuggets to help you understand one one of the most 'ta...
75: SEO nuggets we all need to know from an expert (part one)
April 04, 2023 06:00 - 28 minutes - 19.3 MBApril is the month of guest's on the Marketing Nuggets podcast. And we are kicking things off with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the power of organic traffic on their website. Plus, she is in the top 1% of SEO experts on upwork! In the first episode of two she helps us debunk SEO myths & I get her help on some of the most asked questions - like do all businesses need SEO? What actually falls under SEO? And ...
74: Leading a team: Create the ideal 1-1s for your team to thrive
March 28, 2023 06:00 - 28 minutes - 19.7 MBOkay sooo you're managing a team now (or maybe just one person) and as the saying goes (from TikTok!!) you don't quit bad jobs, you quit bad managers. I firmly believe the pastoral side of being a manager is fundamental to the success of not only the inidvudal within your team but also the overall success of the team. So, in today's episode I break down the 5 areas I cover in every single 1-1 to help you create the best forum, safe space and use of eachother's time to thrive. Plus, I finish ...
73: 10 steps when teaching your team new marketing tactics
March 21, 2023 07:00 - 20 minutes - 14.4 MBSo, once you’ve learnt how to do something in marketing… how do you teach your team?! It's one of the key areas to becoming a successful Marketing Lead because the more you can level up individual team members, the more your team's success and results will follow. But how to go about it? Here are my 10 steps I follow every time, whether I'm teaching someone a brand new tactic, channel or area. Enjoy!
72: A day in the life as a B2B marketing lead
March 14, 2023 07:00 - 16 minutes - 11.6 MBComplimenting episode #12 where I take you through my day in the life as a marketing lead - But this time I'm a B2B marketer! So i'm doing a new episode to take you through a typical day, and the changes from when I was a B2C lead. The perfect episode if you might consider going B2B at any point in your career. No need for a notepad and pen for this episode! Looking for my marketing plan masterclass? Link: https://marketing-nuggets-school.teachable.com/
71: Exhibitions: My secret tips when there's no playbook to follow
March 07, 2023 07:00 - 24 minutes - 17.1 MBFollowing on from episode 70, this is a whole episode dedicated to trade shows and exhibitions. I'm taking you behind the scenes to when I used to be responsible for 25 events each year - for both B2B and B2C and everything that I figured out along the way. One things for sure, I didn't have a playbook to follow, so this episode is for anyone who find themselves in a similar situation! Enjoy!! Looking for my marketing plan masterclass course? Link: https://marketing-nuggets-school.teachable...
70: Your cheat sheet to learn trade marketing
February 28, 2023 09:00 - 28 minutes - 19.4 MBThis is a more niche area of marketing and is essentially how marketing supports product based businesses with marketing tactics when the product is with wholesalers, retailers or distributors. And contrary to popular definitions it's much more than trade shows and promo help!! This is a good episode to help expand your knowledge into a different kind of marketing, even if you don't think it's something you're going to do - I didn't think I would either!! Looking for my marketing plan maste...
69: How to market to a target audience that's not like you
February 21, 2023 07:00 - 18 minutes - 12.9 MBIt's no secret, if you're marketing to an audience that are similar to you in demographics and psychographics then it's so much easier to come up with concepts, content and campaigns. But, I've actually spent more of my career, marketing to people that are different to me and so along the way I've found 9 pieces of advice that help me to ensure I can create successful results, no matter who the 'hero' of my marketing is. I recommend going back and listening to Episode 7: 'Don't be a laz...
68: The 4 core elements to create a successful campaign
February 14, 2023 07:00 - 25 minutes - 17.7 MBStarting off where episode 66 finished, I'm now getting more into the 'how to' create campaigns that work. Today, i'm taking you through the 4 core elements - from planning, preparing, executing to analytics. I've finessed my system over the years, after leanings from over 50 campaigns. Grab your notebook and pen for this one - no gate keeping here!