81: Adding an event into your campaign plan & the special touches to make it unforgettable
Marketing Nuggets
English - May 16, 2023 06:00 - 29 minutes - 20.4 MBMarketing Business marketing google seo ppc marketing careers marketing planning digital marketing event marketing marketing help advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: 82: One man band marketing: How to combat the overwhelm
Events can be the perfect addition to a campaign channel plan, but it's something that I've avoided for my first two years as a B2B marketer. But, they can be the perfect compliment when executed well. Today I'm taking you behind the scenes of why I decided this was the campaign to add it into, the journey from decision to execution, the special touches, what stresses me out the most and finishing up with my best pieces of advice for you!
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