83: How I chose marketing channels for a 2023 campaign to increase brand awareness & generate leads

Marketing Nuggets

English - June 06, 2023 06:00 - 34 minutes - 24 MB
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Yes, I'm still talking about campaigns! Today, I'm taking you through once I know my audience, campaign goal and resource, how I go about actually choosing what channels get put in. I take you through the four overarching ways I bundle my channels together and then the reasons why and how they get picked. This episode is perfect if you're about to plan a campaign and wondering how to pick the channels or, if you're after some marketing campaign inspiration!

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