Everybody hates your brand
53 episodes - English - Latest episode: about 2 months ago -A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
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Episodes
Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White
February 27, 2024 09:08 - 48 minutes - 44.3 MBIn this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today. You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. External resources: Oracle Digital Experience Agency - CLICK HERE Email Marketin...
Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?
February 13, 2024 09:24 - 14 minutes - 13.7 MBIn this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. External resources: Above Average YouTube Channel - CLICK HERE Rapha 500 YouTube video - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: You oughta know by Rockin' for Decades. CLICK HERE
Season 4 Episode 3 - Why targeting Gen-Z is really lazy marketing
January 08, 2024 13:57 - 12 minutes - 11.8 MBIn this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it. External resources: Shane Gillis Stand-up clip - CLICK HERE IPSOS data - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: You oughta know by Rockin' for Decades. CLICK HERE
Season 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen Clinehens
November 28, 2023 09:07 - 49 minutes - 45.6 MBWe made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy. External resources: Choice Hacking - CLICK HERE Jen's books and courses - CLICK...
Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose
October 31, 2023 09:09 - 42 minutes - 38.5 MBSeason 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme. Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of ...
Season 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark Razzell
May 31, 2023 08:44 - 40 minutes - 37.1 MBWe have our first returning guest to the show. Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia. And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies. External resources: Critical Truth Website - CLICK HERE Meet the 85% - CLICK H...
Season 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig Wheeler
April 25, 2023 06:16 - 37 minutes - 34 MBIn this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Letters to Burn by Rockin' for Decades. CLICK HERE
Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar
April 11, 2023 20:45 - 38 minutes - 35.4 MBIn this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Blue Texas by Ro...
Season 3 Episode 8 - Talking CX, CRM and customer expectations with Special Guest Lucy Halley
March 09, 2023 08:31 - 26 minutes - 24.2 MBWe're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode. We cover what CX is, the role customer's expectations play in the perception of CX, the blockers to great CX and Lucy's marketing pet hate that she wants to be put into the EHYB Room 101....
Season 3 Episode 7 - Don't forget to destroy
February 07, 2023 07:07 - 11 minutes - 10.1 MBIn this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. External links referenced: The Mark Ritson article. CLICK HERE The Webmart webinar. CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: On the trail by Tigerblood Jewel. CLICK HERE Mus...
Season 3 Episode 6 - Marketing Room 101 Part 2
December 31, 2022 18:11 - 10 minutes - 9.53 MBIn this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full...... If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity! External links referenced: Rob's Twitter account for Room 101 ideas. CLICK HERE Rob's Linkedin profile for Room 101 ideas. CLICK HERE Audio-Visual assets: Imagery: Photo by Ma...
Season 3 Episode 5 - How golf brands convince golfers to buy the same gear year after year
November 28, 2022 09:10 - 17 minutes - 16.3 MBIn this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics. External resources: Mark Crossfield video - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Musi...
Season 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy Kirby
November 07, 2022 08:33 - 23 minutes - 21.7 MBIn this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE
Season 3 Episode 3 - What Amazon Prime can teach us about loyalty
October 20, 2022 18:08 - 14 minutes - 13.4 MBIn this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. External resources: Ronnie Chieng clip - CLICK HERE Marketing Week article on Price Promotion - CLICK HERE Article on Fictitious Pricing - CLICK HERE Audio-Visual assets: Imagery: Photo by ...
Season 3 Episode 2 - What AC/DC can teach us about building a brand
September 20, 2022 23:00 - 16 minutes - 15.1 MBToday’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand. You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not… In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow"...
Season 3 Episode 1 - Talking Marketing recruitment With Zoe Edwards, Principal Recruitment Consultant for The Industry club
September 07, 2022 10:36 - 31 minutes - 29 MBSeason 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club. She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. She gets agencies basically. We talk about some fascinating and timely topics including: where the power lies within the current...
Season 2 Episode 5 - What is in your Marketing Room 101?
March 23, 2022 09:45 - 18 minutes - 17.3 MBIn this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own. If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity! The podcast also sees another new feature where I recommend marketing tools, content or people t...
Season 2 Episode 4 - Talking creativity and freelancing with Special Guest Paul Trueman
March 02, 2022 07:30 - 43 minutes - 39.7 MBIn this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered. Paul takes us through pitch horror stories, whether Tone of Voice guidelines are actually useful, and the skills he has (or hasn't) developed going from agency lif...
Season 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint Bratton
February 22, 2022 09:00 - 38 minutes - 34.8 MBIn this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things. There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human...
Season 2 Episode 2 - Talking digital advertising, privacy and identity with special guest Dan Richardson
February 09, 2022 09:37 - 27 minutes - 25.4 MBIn this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity. We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, the role of agencies in helping their clients, and where the future of digital advertising lies. ...
Season 2 Episode 1 - Four things marketing agencies don’t know about their clients
February 02, 2022 15:50 - 18 minutes - 17.3 MBIt's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is about shedding light on the challenges of working client-side that marketing agencies don't know. From spending a tiny amount of time actually marketing to dealing with insane short term pressures, client-side marketing is a very different world to agency-life with unique challenges. This episode hopes to enable empathy within the agency/client relationship and in turn streng...
Episode 32 - Talking the current state of marketing agencies, diversity and working abroad with Special Guest Nicole Taylor
June 15, 2021 07:55 - 36 minutes - 33.6 MBIn this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating diversity in which she has found success and the positives of working in another country. From her early life in Cessnock in the Hunter Valley to her current life in Barcelona, there are lessons and opinions throughout that could prove valuable to anyone in the marketing or ag...
Episode 31 - Talking about barriers to great thinking and performance with Special Guest Fiona Craig
May 25, 2021 07:25 - 45 minutes - 41.5 MBIn the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance. From things such as psychological safety to something called radical candour, Fiona gives listeners some solid, practical tools to improve the team's ability to think effectively. External links referenced: 'Reinventing organisations' by Freder...
Episode 30 - Talking Facebook, agency leadership and diversity with Special guest Liz Roche
May 11, 2021 07:42 - 37 minutes - 34 MBIn this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America, Liz Roche. We cover changes in the agency model, under-utilisation of market technology, how to make the most of Facebook and diversity with marketing agencies. And it really is 'We' this time - we managed to get our technical issues sorted out so both Jen and I appear. Which is nice. External links referenced: 'How to Be an Antiracist' by Ibram X. Kendi CLICK HERE Havas CX Helia N...
Episode 29 - Talking Market Research, Behavioural Science and Neuroscience with Special Guest Chris Bland
April 27, 2021 08:59 - 31 minutes - 29.2 MBIn this episode, we chat to Chris Bland, Director at Walnut Unlimited, who describe themselves as "the human understanding agency". We cover the role of market research and its evolution created by adding in new disciplines like behavioural and neuroscience and some of the tools and techniques that those things entail. We cover quant, qual, NPS and more. External links referenced: Walnut Unlimited's website. CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplas...
Episode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil Shelper
March 30, 2021 08:22 - 35 minutes - 32.7 MBIn this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business. We also bring back the "What we're loving this week" section. Rob talks about the book "How not to plan - 66 ways to screw it up" and Jen brings up Havas CX's X-Index - a way...
Episode 27 - Talking marketing in the Art world with Special Guest Charlotte Stewart
March 17, 2021 12:06 - 38 minutes - 35.4 MBWe talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. From working at Christie's to starting her own consultancy working within the secondary art market and newer peer to peer selling platforms, Charlotte has some fascinating insights for all marketers. External links referenced: Charlotte's website. CLICK HERE LiquidCX ...
Episode 26 - Fortnite: A marketing case study
February 24, 2021 11:35 - 41 minutes - 37.9 MBIn this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more. External links referenced: Rob's in-depth Fortnite article. CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE
Episode 25 - Talking streaming, content creation and marketing with Special Guest Ross Thompson.
February 09, 2021 15:14 - 43 minutes - 39.7 MBIn this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix. From how he got started, the vagaries of the YouTube algorithm, creativity vs commerce, and the future of his channel, this interview provides lessons for anyone thinking of becoming a cont...
Episode 24 - Talking independent agencies, COVID and the future with Special Guest James Ray
February 01, 2021 11:01 - 36 minutes - 33.7 MBRob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in Bristol in the Southwest of the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo. External links referenced: Armadillo's website. CLICK HERE Bristol Creative Industries website. CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music...
Episode 23 - Talking marketing in the video games industry with Special Guest Eric Folliot
January 19, 2021 09:42 - 39 minutes - 36.1 MBEpisode Notes In this episode, Rob sits down with Eric Folliot, European Marketing Director for Square Enix - publishers of the Final Fantasy, Tomb Raider and Marvel's Avengers franchises to name a few. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry. From the emergence of games as a service, the rise of video game streamers, the growth of eSports and the introduction of new distribution and payment models...
Episode 22 - Talking marketing, AI and startup culture with Special guest Mark Bainbridge
January 12, 2021 11:57 - 38 minutes - 34.9 MBEpisode Notes In the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. Dragonfly is a suite of visual AI products that uses cutting edge neuroscience to accurately predict how the design of any content or experience influences what your audience sees first, across any channel. We discuss launching and marketing a start-up, cultural differences when working in a start-up versus an established brand, and whether AI as a term is a help or hindrance when sell...
Episode 21 - What makes Starbucks great?
December 18, 2020 16:47 - 33 minutes - 30.7 MBEpisode Notes 0.00 - 0.20: An introduction to the podcast. 0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more. 29.47 - 33.34: Outro. External links referenced: Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE 'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE 'How import...
Episode 20 - Talking Print and Purpose (with special guest Richard Boon)
December 11, 2020 10:51 - 39 minutes - 36.4 MBEpisode Notes 0.00 - 0.22: The introduction to the podcast. 0.27 - 38.01: In the main section, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency with a strong sense of ethics and environmentalism that runs through their operation. 38.06 - 39.45: Outro. External links referenced: Webmart's web page featuring their charity game. CLICK HERE Forbes article featuring Webmart. CLICK HERE Guardian article on IKEA catalogue discontin...
Episode 19 - The pros and cons of working abroad
December 04, 2020 14:40 - 43 minutes - 40.1 MBEpisode Notes 0.00 - 0.21: An introduction to the podcast. 0.25 - 42.33: In the main section, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world. 42.37 - 43.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Mark Ritson's 10th Anniversary celebrations at Marketing Week. External links refe...
Episode 18 - What makes Netflix great?
November 27, 2020 13:24 - 30 minutes - 27.6 MBEpisode Notes 0.00 - 0.20: An introduction to the podcast. 0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about t...
Episode 17 - What makes Peloton great?
November 20, 2020 16:06 - 34 minutes - 31.4 MBEpisode Notes 0.00 - 0.21: An introduction to the podcast. 0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. 31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take ...
Episode 16 - Talking agency life, consulting & start ups (with special guest Simone Blakers)
November 13, 2020 09:49 - 42 minutes - 39 MBEpisode Notes 0.00 - 0.23: An introduction to the podcast. 0.25 - 36.51: In the main section, we talk to a very special guest - CX Consultant, Agency leader and startup entrepreneur Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup. 36.55 - 42.10: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Ro...
Episode 15 - What makes IKEA great?
November 06, 2020 13:07 - 39 minutes - 36.1 MBEpisode Notes 0.00 - 0.19: An introduction to the podcast. 0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen ta...
Episode 14 - Talking Marketing technology (with Special Guest Lucy Acheson)
October 30, 2020 09:06 - 38 minutes - 35.4 MBEpisode Notes 0.00 - 0.21: An introduction to the podcast. 0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future? 33.34 - 38.09: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks abou...
Episode 13 - What's the purpose of brand purpose?
October 23, 2020 12:22 - 44 minutes - 40.5 MBEpisode Notes 0.00 - 0.20: An introduction to the podcast. 0.22 - 38.47: In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care? 38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed. 43.49 - 44.12: Ou...
Episode 12 - Is age just a number in marketing?
October 16, 2020 10:33 - 43 minutes - 39.8 MBEpisode Notes 0.00 - 0.21: An introduction to the podcast. 0.24 - 36.57: In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. 37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen ra...
Episode 11 - Talking data in marketing (with a special guest)
October 09, 2020 09:01 - 41 minutes - 38.1 MBEpisode Notes 0.00 - 0.25: An introduction to the podcast. 0.29 - 33.25: In the main section we talk to Mark Razzell, Director of Data and Insight at Clemenger BBDO Melbourne. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts. 33.28 - 40.55: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a mini-ruck between Professor Byron Shar...
Episode 10 - The things that drive us crazy about marketing
October 02, 2020 11:43 - 41 minutes - 37.9 MBEpisode Notes 0.00 - 0.24: An introduction to the podcast. 0.28 - 37.18: In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new. 37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about agencies not focusing on their own branding and Jen raises IKEA and Mother's fanta...
Episode 9 - What is the point of loyalty programs? Part 2
September 25, 2020 08:32 - 38 minutes - 35.6 MBEpisode Notes 0.00 - 0.23: An introduction to the podcast. 0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon. 33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's ...
Episode 8 - What is the point of loyalty programs? Part 1
September 18, 2020 08:30 - 41 minutes - 37.8 MB0.00 - 0.23: An introduction to the podcast. 0.27 - 30.52: In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them. 30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again. 40.53 - 41.19...
Episode 7: The Customer-centric sacrifice
September 11, 2020 10:06 - 38 minutes - 35 MB0.00 - 0.26: An introduction to the podcast. 0.29 - 31.52: In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric. 31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks the marketing of new video games consoles and Jen talks abo...
Episode 6: Behavioural Science - an introduction for Marketers Part 2
September 03, 2020 13:29 - 45 minutes - 41.7 MB0.00 - 0.24: An introduction to the podcast 0.28 - 32.26: In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are: 1.27: The Cocktail Party Effect 12.40: Social Proof 20.58: The Peak End Rule 32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing. 37.27 - 45.05: We share what we're loving this week - news, tools and resources t...
Episode 5: Behavioural Science - an introduction for Marketers Part 1
August 27, 2020 11:00 - 42 minutes - 39.1 MB0.00 - 0.25: An introduction to the podcast 0.29 - 36.24: In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are: 10.46: Choice Overload 20.30: Confirmation Bias 29.25: The Goal Gradient Effect 36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that liste...
Episode 4: Six of our favourite marketing books
August 20, 2020 15:00 - 39 minutes - 35.9 MB0.00 - 0.27: An introduction to the podcast 0.28 - 35.00: In the main section of the podcast we cover six books we love and why. Time-stamps for the start of each book discussion (and links to buy those books if you're interested) are: 1.12: 'The Halo Effect' by Phil Rosenzweig. CLICK HERE. 6.15: 'The Long and Short of it' by Les Binet & Peter Field. CLICK HERE. 14.31: 'Hooked' by Nir Eyal. CLICK HERE. 17.33: 'Inside the Nudge Unit' by David Halpern. CLICK HERE. 26.43: 'Nudge' by Ric...