Episode 10 - The things that drive us crazy about marketing

Everybody hates your brand

English - October 02, 2020 11:43 - 41 minutes - 37.9 MB
Marketing Business Management advertising advertising strategy loyalty brand brand marketing crm customer experience loyalty marketing direct marketing loyalty programs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 9 - What is the point of loyalty programs? Part 2

Next Episode: Episode 11 - Talking data in marketing (with a special guest)

Episode Notes

0.00 - 0.24: An introduction to the podcast.

0.28 - 37.18: In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new.

37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about agencies not focusing on their own branding and Jen raises IKEA and Mother's fantastic Sleep campaign creative.

40.57 - 41.24: Outro.

External links referenced:

Codefinery article on the problems of Pitching. CLICK HEREThe Drum article on broken pitch processes. CLICK HERETrinity P3 article on why everyone loses in pitches. CLICK HEREMark Ritson article on agency branding (Paywall). CLICK HEREThe Drum article on agency branding. CLICK HEREThe Drum article on IKEA / Mother UKs sleep campaign. CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE