Episode 16 - Talking agency life, consulting & start ups (with special guest Simone Blakers)
Everybody hates your brand
English - November 13, 2020 09:49 - 42 minutes - 39 MBMarketing Business Management advertising advertising strategy loyalty brand brand marketing crm customer experience loyalty marketing direct marketing loyalty programs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 15 - What makes IKEA great?
Next Episode: Episode 17 - What makes Peloton great?
Episode Notes
0.00 - 0.23: An introduction to the podcast.
0.25 - 36.51: In the main section, we talk to a very special guest - CX Consultant, Agency leader and startup entrepreneur Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup.
36.55 - 42.10: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the pitfalls of personalisation and Jen covers the True Name initiative by Citi Bank.
42.14 - 42.40: Outro.
External links referenced:
Chapman Guitars collaborative design. CLICK HERELiquidCX Australia consultancy. CLICK HEREFurbubba Instagram. CLICK HEREFurbubba Facebook. CLICK HEREBen Davis' personalisation Article. CLICK HERERob' personalisation article. CLICK HERECiti Bank True Name initiative. CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE