Episode 5: Behavioural Science - an introduction for Marketers Part 1
Everybody hates your brand
English - August 27, 2020 11:00 - 42 minutes - 39.1 MBMarketing Business Management advertising advertising strategy loyalty brand brand marketing crm customer experience loyalty marketing direct marketing loyalty programs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 4: Six of our favourite marketing books
0.00 - 0.25: An introduction to the podcast
0.29 - 36.24: In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are:
10.46: Choice Overload20.30: Confirmation Bias29.25: The Goal Gradient Effect36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.
41.56 - 42.41: Outro
External links referenced:
Jam Choice Overload study from Columbia University. CLICK HERE.'Choice Hacking' by Jen Clinehens. CLICK HERE.Burger King and Twitch story. CLICK HERE.Adidas 'Everything is cake' story. CLICK HERE.Audio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE.