Everybody hates your brand artwork

Season 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint Bratton

Everybody hates your brand

English - February 22, 2022 09:00 - 38 minutes - 34.8 MB
Marketing Business Management advertising advertising strategy loyalty brand brand marketing crm customer experience loyalty marketing direct marketing loyalty programs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Season 2 Episode 2 - Talking digital advertising, privacy and identity with special guest Dan Richardson
Next Episode: Season 2 Episode 4 - Talking creativity and freelancing with Special Guest Paul Trueman

In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.

There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human customer experience and supporting people through the pandemic with new policies.

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE