Everybody hates your brand artwork

Episode 27 - Talking marketing in the Art world with Special Guest Charlotte Stewart

Everybody hates your brand

English - March 17, 2021 12:06 - 38 minutes - 35.4 MB
Marketing Business Management advertising advertising strategy loyalty brand brand marketing crm customer experience loyalty marketing direct marketing loyalty programs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 26 - Fortnite: A marketing case study
Next Episode: Episode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil Shelper

We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. 

From working at Christie's to starting her own consultancy working within the secondary art market and newer peer to peer selling platforms,  Charlotte has some fascinating insights for all marketers.

External links referenced:

Charlotte's website. CLICK HERELiquidCX UK's website. CLICK HEREChoice Hacking website. CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE