Episode 20 - Talking Print and Purpose (with special guest Richard Boon)
Everybody hates your brand
English - December 11, 2020 10:51 - 39 minutes - 36.4 MBMarketing Business Management advertising advertising strategy loyalty brand brand marketing crm customer experience loyalty marketing direct marketing loyalty programs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 19 - The pros and cons of working abroad
Next Episode: Episode 21 - What makes Starbucks great?
Episode Notes
0.00 - 0.22: The introduction to the podcast.
0.27 - 38.01: In the main section, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency with a strong sense of ethics and environmentalism that runs through their operation.
38.06 - 39.45: Outro.
External links referenced:
Webmart's web page featuring their charity game. CLICK HEREForbes article featuring Webmart. CLICK HEREGuardian article on IKEA catalogue discontinuation. CLICK HEREGuardian article on Argos catalogue discontinuation. CLICK HEREGuardian article on the resurgence of printed catalogues. CLICK HEREJICMAIL's website. CLICK HEREThe CEO of Webmart's Marxist Capitalism TEDx talk. CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE