Season 3 Episode 3 - What Amazon Prime can teach us about loyalty

Everybody hates your brand

English - October 20, 2022 18:08 - 14 minutes - 13.4 MB
Marketing Business Management advertising advertising strategy loyalty brand brand marketing crm customer experience loyalty marketing direct marketing loyalty programs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Season 3 Episode 2 - What AC/DC can teach us about building a brand

Next Episode: Season 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy Kirby

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.

We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily.

External resources:

Ronnie Chieng clip - CLICK HEREMarketing Week article on Price Promotion - CLICK HEREArticle on Fictitious Pricing - CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don't Lie by Peter Croswetr. CLICK HERE