Everybody hates your brand artwork

Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White

Everybody hates your brand

English - February 27, 2024 09:08 - 48 minutes - 44.3 MB
Marketing Business Management advertising advertising strategy loyalty brand brand marketing crm customer experience loyalty marketing direct marketing loyalty programs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?

In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency,  Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.

You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. 

External resources:

Oracle Digital Experience Agency - CLICK HEREEmail Marketing Rules Blog - CLICK HEREEmail Marketing Rules (4th edition) - CLICK HERESegmentation & Personalization Ideas to Explore Checklist - CLICK HEREChad's Twitter account - CLICK HEREChad's LinkedIn Profile - CLICK HEREChad's BlueSky account - CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

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