Perpetual Traffic
601 episodes - English - Latest episode: 6 days ago - ★★★★★ - 727 ratingsPerpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Episodes
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
April 19, 2024 08:00 - 33 minutes - 62.1 MBJoin Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital...
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
April 16, 2024 08:00 - 42 minutes - 77 MBRalph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into t...
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
April 12, 2024 07:30 - 45 minutes - 82.6 MBRalph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way...
Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals
April 09, 2024 08:00 - 47 minutes - 86.5 MBRalph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigating the early chaos of startup life or looking for the sweet spot between professional achievement and personal fulfillment, this conversation is yo...
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
April 05, 2024 08:00 - 41 minutes - 75.3 MBRalph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and ...
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
April 02, 2024 08:00 - 34 minutes - 62.3 MBTune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they embark on a quest to unravel the enigmatic realm of New Customer Acquisition Costs (NCAC), throwing the gauntlet down at the feet of the age-old mark...
Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
March 29, 2024 08:00 - 43 minutes - 79.6 MBIn this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesl...
From Votes to Views: The Election’s Effect on Ad Spend
March 26, 2024 08:00 - 42 minutes - 78.3 MBKasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space,...
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
March 22, 2024 08:00 - 55 minutes - 102 MBRalph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively. Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a prod...
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
March 19, 2024 08:00 - 36 minutes - 67.2 MBWelcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising succ...
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
March 16, 2024 08:00 - 43 minutes - 80.2 MBToday Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-dr...
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
March 12, 2024 08:00 - 27 minutes - 49.8 MBJohn Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with acti...
Are We In a ’Phantom Recession”?
March 08, 2024 08:00 - 40 minutes - 73.4 MBRalph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing...
5 Reasons Why You Should Be Hiring in South America
March 05, 2024 08:00 - 28 minutes - 53.1 MBRalph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive ...
Off-The-Record: Marketers Unleashed
March 01, 2024 08:00 - 43 minutes - 79.5 MBToday we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wisdom and entertainment. Featuring insights from marketing luminaries like Kobi Topaz, Alisha Conlin-Heard, and Perry Marshall, we explore everything from the importance of content repurposing to innov...
How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd
February 27, 2024 08:00 - 54 minutes - 100 MBAlisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has o...
(Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien
February 23, 2024 08:00 - 51 minutes - 94.9 MBJoin Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and ...
3 Major ecommerce Trends That Will Shape Your Marketing in 2024
February 20, 2024 08:00 - 41 minutes - 75.4 MBRalph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who ...
Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu
February 16, 2024 08:00 - 41 minutes - 76.6 MBWe continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital m...
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
February 13, 2024 08:00 - 51 minutes - 93.6 MBToday we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet explores the multi...
Mastering the 3 Key Pillars for Digital Marketing Success in 2024
February 09, 2024 08:00 - 37 minutes - 68.7 MBThink you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of market...
AI: The Future Is More Predictable Than You Think with Perry Marshall
February 06, 2024 08:00 - 39 minutes - 71.9 MBWhat if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Perpetual Traffic podcast. Perry joins us to share his insights on how AI is transforming the digital marketing space, and how to ask the right questions to stay ahead of the curve. He also explains the ...
Enemies No More: Using Google and Meta Together for 10x Returns - Part 2
February 02, 2024 08:00 - 54 minutes - 100 MBHow do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thr...
Enemies No More: Using Google and Meta Together for 10x Returns
January 30, 2024 08:00 - 32 minutes - 60.4 MBWhat if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreci...
The 13 Tools Every Digital Marketer Cannot Live Without
January 26, 2024 08:00 - 36 minutes - 67.2 MBRalph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase insights, to Metricool's comprehensive approach to social media management. They also touch on Canva's innovative design solutions, including its AI assistant and brand kit creator, as well as HeyGen an...
Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo
January 23, 2024 08:00 - 44 minutes - 81.9 MBYou, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She a...
How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth
January 19, 2024 08:00 - 41 minutes - 75.1 MBToday we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectivenes...
Vegas! On Location - Traffic and Conversion Summit 2024
January 16, 2024 08:00 - 21 minutes - 39.3 MBRalph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational mark...
Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends
January 12, 2024 08:00 - 50 minutes - 91.7 MBRalph and Kasim present to you this nugget-filled episode about the paradigm shift from traditional marketing to a content-centric approach, emphasizing the importance of creating compelling, relevant content. In these episode clips, they explore the intersection of AI-driven tools with marketing, highlighting the need for businesses to adapt and leverage these technologies to stay competitive. The conversations also touch on practical aspects, such as the efficiency of repurposing content a...
How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell
January 09, 2024 08:00 - 54 minutes - 99 MBRalph Burns and Kasim Aslam welcome Cameron Campbell, an expert in digital marketing and a testament to the power of perseverance and learning. Cameron talks about the art of digital creativity. He shares invaluable insights into optimizing ad designs for various platforms, emphasizing the importance of adaptability and aesthetic integrity. Cameron also gives insights into the innovative use of AI in advertising, revealing strategies for enhancing ad performance using proven copy as seed con...
Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?
January 05, 2024 08:00 - 30 minutes - 55.1 MBRalph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify marketing outcomes. Additionally, the episode delves into the revolutionary influence of AI in shaping contemporary marketing strategies. Ralph and Kasim offer in-depth insights into why the integration ...
13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo
January 02, 2024 08:00 - 47 minutes - 86.4 MBRalph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop vis...
Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023
December 29, 2023 08:00 - 53 minutes - 98.4 MBWhat were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear how they leveraged real-time events, trends, and conversations to create moment-driven marketing campaigns that resonated with their audiences. You’ll also discover how they used data, analytics, and empathy to understand the customer’s needs, preferences, and behaviors better, and deliver pers...
Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham
December 26, 2023 08:00 - 49 minutes - 91.2 MBRalph and Kasim interview Scott Cunningham, one of the world’s leading Shopify experts and the founder and CEO of Social Lite and Merchant Mastery. Scott reveals his five-part formula for creating irresistible offers that grab attention, solve problems, build trust, and tip the scale in your favor. He shows you how to use the offer stack to create powerful hooks, function attributes, brand attributes, influence attributes, and transaction attributes that match your avatar’s needs and desires...
Unleashing AI Power in Marketing: Matt Wolfe's Top AI Tools Revealed
December 22, 2023 08:00 - 1 hour - 127 MBRalph and Kasim welcome Matt Wolfe, founder of Future Tools and a renowned AI YouTube expert. Matt delves into his 15-year journey of content creation, exploring various tools and tactics before carving his niche in AI. He shares insights on leveraging AI tools like ChatGPT and Clod for generating creative ideas, summaries, and analogies for videos and presentations. Matt discusses top AI tools essential for marketers and addresses the challenges and opportunities presented by AI in the mark...
7 Astonishing Digital Marketing Predictions for 2024
December 19, 2023 08:00 - 44 minutes - 80.9 MBRalph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will be crucial. They also explore the pros and cons of podcasting, and the impact of agency consolidation. Plus, they give you some handy tips and strategies to help you adapt and thrive in the changing digital marketing landscape and reach your company’s vision. Chapters: 00:00:00 - 7 Astonishing...
Project Management 101: Tools, Processes, and Habits with Gray MacKenzie
December 15, 2023 08:00 - 56 minutes - 104 MBKasim chats with Gray McKenzie, the co-founder of Zenpilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how to create effective processes and habits. He also shares how to set up your scorecard, track your client health, and deliver an awesome experience for your team and clients. Plus, he gives you the three secrets to project management success and how to avoid the most common mistakes. Chapters: 00:00:00 - ...
The Future of Digital Advertising in an AI World
December 12, 2023 08:00 - 52 minutes - 96.3 MBRalph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge technologies and time-tested tactics can coexist and complement each other. They discuss elevating productivity through AI, its significant role in reshaping digital marketing strategies, and the overall transformative effect of AI on contemporary business models. Chapters: 00:00:00 - Opening: ...
Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
December 08, 2023 07:30 - 49 minutes - 91.5 MBRalph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic pow...
The Death of Digital Marketing Agencies
December 05, 2023 08:00 - 45 minutes - 83.6 MBRalph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are rendering old agency models obsolete. The conversation spans the impact of AI and client-centric approaches, challenging agencies to evolve or risk extinction. This episode is a must-listen for anyone involved in digital marketing, offering critical insights into the industry's future and how to st...
Lifetime Value Nuggets: Deciphering Customer Metrics
December 01, 2023 08:00 - 28 minutes - 53 MBIn this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquisition Cost and Customer Lifetime Value, and the emerging role of connected TV in digital advertising. Alongside, the episode breaks down the nuances of performance marketing, offering listeners a comp...
The Laziest Way to Get Qualified Leads on Meta
November 28, 2023 08:00 - 37 minutes - 68 MBWe explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes. Chapters: 00:00:00 - Welcome to the Perpetua...
How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo
November 24, 2023 08:00 - 48 minutes - 111 MBRalph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the crit...
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
November 21, 2023 08:00 - 53 minutes - 121 MBRalph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve larger business visions. From discussing tactics like entering multiple auctions with individual campaigns to enhance conversions without tradition...
The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704
November 17, 2023 08:00 - 54 minutes - 126 MBRalph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship between Google and Meta, offering insights on leveraging this dynamic for maximum impact. Whether you're in e-commerce or personal injury law, this episode is packed with actionable strategies to elevate your digital advertising game. Chapters: 00:00:00 - Kickoff: You VS Google 00:02:29 - Comm...
How Reddit Differs From Other Social Media
November 14, 2023 08:00 - 43 minutes - 99.1 MBRalph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising strategies. We discuss the untapped opportunities Reddit offers as a traffic source and the art of creating content that resonates with its diverse user base. He shares his insights for anyone looking t...
How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads
November 10, 2023 08:00 - 44 minutes - 103 MBStep into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be...
8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk
November 07, 2023 08:00 - 47 minutes - 109 MBJason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practica...
17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet
November 03, 2023 08:00 - 51 minutes - 117 MBWe dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence. Chapters: 00:00:00 - Important Tips f...
Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic
October 31, 2023 08:00 - 51 minutes - 119 MBRalph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the 'Hormozi effect' on content trends and discuss strategies for creating content that not only resonates with audiences but also stands the test of...