Future Forward: The Agency Role in 2024
IAB Europe : Digital Dawn podcast
English - May 02, 2024 13:00 - 31 minutes - 21.6 MBMarketing Business marketing privacy advertising adtech tcf Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Sustainability Policy: Navigating Challenges & Shaping the Future of Digital Advertising
Next Episode: Navigating Social Audience Measurement in Europe
In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024.
Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months.
They also debate what solutions will win in the post-third-party cookie era, with advice to brands on what they need to do to prepare. It’s a must-listen and a great way to kick off this new series.