IAB Europe : Digital Dawn podcast
39 episodes - English - Latest episode: about 2 months ago -The podcast that brings insights and learnings from the digital advertising and marketing industry to light to spark new ideas into existence and help our industry to thrive.
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Episodes
Sustainability Policy: Navigating Challenges & Shaping the Future of Digital Advertising
March 12, 2024 12:00 - 39 minutes - 26.8 MBIn the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regulatory landscape, the role that policy can play in setting measurement standards to help reduce carbon emissions, and ...
Decoding Digital Advertising’s Carbon Footprint
March 05, 2024 13:00 - 33 minutes - 22.9 MBTo kick things off for Season 6, IAB Europe’s Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director at Teads delve into the intricate world of carbon emissions in digital advertising. The conversation navigates through the challenges of accurately estimating emissions within the industry, shedding light on what estimates can be meaningfully used for and why corporate emission reporting is so important. Tune in as they unravel the complexities and hi...
The Driver Behind Retail Media?
December 11, 2023 17:00 - 31 minutes - 21.7 MBJoin IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.
Retail Media: The Marketing Mix, Opportunities and Challenges.
November 07, 2023 11:00 - 41 minutes - 28.2 MBJoin IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, as she dives into Retail Media in Europe with James Allison, Director of Market Development at Advertima. In this episode, they discuss Retail Media's place in the marketing mix and what advertisers can expect. They also explore the unique opportunities Retail Media brings for Advertisers and Retailers before looking into the future and discussing what to expect in 2024.
Cultivating Workplace Well-being: Company Culture with Coinis
September 28, 2023 12:00 - 29 minutes - 20.6 MBIn this episode, Lauren Wakefield, Marketing & Communications Director at IAB Europe, discusses company culture with Jelena Markovich, CHRO at Coinis. They delve into the meaning of company culture and explore how psychology can be applied in the workplace to foster a healthy environment. This episode offers valuable insights into the role of company culture and its connection to employee well-being.
Sustainable Digital Advertising: The IMPACT+ Journey
September 18, 2023 15:00 - 26 minutes - 18 MBIn this episode, join Lauren Wakefield, Marketing & Communications Director at IAB Europe, as she sits down with Vincent Villaret, the CEO of IMPACT+. Together, they delve into the inspiring journey of IMPACT+ and its remarkable contributions to advancing sustainable digital advertising within the industry. Discover the origins of IMPACT+, and its notable milestones, and get a sneak peek into the exciting innovations and future endeavours that Vincent and his team have in store for the com...
What's Happening at DMEXCO 2023: The Power of AI in Digital Marketing & Beyond
August 08, 2023 13:00 - 39 minutes - 26.8 MBJoin our CMO Helen Mussard and Thomas Mosch, Director Conference of DMEXCO, for a captivating conversation about the theme of this year's DMEXCO 2023 conference – AI. Discover all that the event has to offer, including Retail Media and Sustainability, and how you can gain valuable insights into the future of digital marketing and tech. Don't miss this thought-provoking episode that promises to redefine your perspective on DMEXCO.
Retail Media: Activating the Full Funnel
July 18, 2023 08:00 - 38 minutes - 26.7 MBIn this latest engaging podcast episode, hosted by our Marketing & Insights Director, Marie-Clare Puffett, we explore the fascinating world of Retail Media in Europe with Rita Harnett, the Global Head of DTC & Social Commerce at Wavemaker. Rita takes us on an insightful journey into the realm of Retail Media, delves into the transformative power of it and its role in revolutionising full funnel marketing strategies. Join us as we gain exclusive insights and unravel the potential of Retail...
Digital Dawn Podcast - Unveiling the Power of Attention: Insights from Teads
July 12, 2023 13:00 - 34 minutes - 23.4 MBIn this special Interact 2023 episode of the Digital Dawn podcast, our CMO, Helen Mussard, interviews Phil Sumner, VP of Research Operations at Teads. Phil recently delivered a keynote presentation at Interact with the Heineken Group, where they dived into the topic of attention. In this conversation he explores the significance of attention in today's world, discussing its value and importance. Phil also shares insights from Teads' recent research on attention and reflects on his experience...
Unlocking the Power of Advanced TV
June 22, 2023 10:00 - 25 minutes - 17.6 MBIn this episode our CMO, Helen Mussard, is joined by Remi Boudard, CTV Sales Lead, Global Media Sales at Microsoft. Broadcasting live from our prestigious event, Interact in Madrid, they delve into the world of advanced TV, exploring how advanced TV has revolutionised our TV viewing experience and examining the exciting opportunities it offers for brands. Tune in for a thought-provoking discussion on the evolving advertising landscape!
A Deep Dive into Supply Chain Transparency
May 11, 2023 08:00 - 38 minutes - 26.4 MBIn this episode IAB Europe's Chief Economist, Daniel Knapp dives into supply chain transparency with Michael Simpkins Director Marketplace Development, at Xandr. They discuss all things supply path optimisation and how even during the economic downturn, there are ample opportunities for brands to take control of their supply chain, and maximise cost and operational efficiencies through curated technology.
All Things Corporate Responsibility in the Digital Advertising Supply Chain
March 02, 2023 11:00 - 38 minutes - 26.7 MBIn this episode IAB Europe's Marketing & Communications Director, Lauren Wakefield, speaks with Emma Newman, CRO at PubMatic on the topic of corporate responsibility in the digital advertising supply chain. They talk about Emma’s career and how she got to where she is today, dive into Diversity & Inclusion and of course discuss all things sustainability.
Brand Safety and Suitability: Striking the Right Balance
February 24, 2023 10:00 - 34 minutes - 23.5 MBIn the latest episode of our Digital Dawn podcast, our CMO Helen Mussard speaks all things brand safety and suitability with Wayne Tassie, Group Director at DoubleVerify. They dive into the differences between the two, look at priorities and advice for brands, some of the key challenges we face today, and what tools are currently available to ensure brand safety and suitability are achieved.
Advertising in Economic Uncertainty - The Role of AVOD
February 09, 2023 13:00 - 23 minutes - 16.5 MBIn our latest episode Marie-Clare Puffett, Marketing & Insights Director at IAB Europe, speaks with James Collins, SVP Media at Rakuten Advertising, about AVOD and the role it plays in economic uncertainty and the media mix. They discuss what it means for advertisers, what actions should be taken, and how AVOD will evolve over the next couple of years.
The Growing World of Retail Media
November 17, 2022 12:00 - 29 minutes - 20.6 MBIn this episode, IAB Europe's Chief Economist, Daniel Knapp, speaks with Michelle Urwin, VP of Marketing at Skai, about the growing world of retail media. They discuss its growth in Europe, the challenges and misconceptions of Retail Media, and dive into what the future holds for this exciting, emerging channel.
Creative Optimisation in Digital Advertising
October 27, 2022 12:00 - 30 minutes - 20.7 MBIn this episode, Marie-Clare Puffett, Senior Manager, Marketing and Industry Programmaes at IAB Europe talks to Anthony Lamy, VP EMEA, Client Partnerships at VidMob. They discuss the importance of making informed creative decisions in digital advertising, whether creativity and tech can work together, and the future of creative optimisation in our industry.
Black Representation in Marketing
September 27, 2022 10:00 - 34 minutes - 23.5 MBWe’re thrilled to be back for season 3! To kick things off Lauren Wakefield, Marketing & Industry Programmes Director at IAB Europe caught up with Natalie Trye, Global Lead BRiM at Meta to discuss black representation in marketing and their BRiM project. They discuss the foundations of the initiative, some of the work that has already taken place, and all of the great work that is to come to help support this super important topic.
Future Visions & European Expansion
June 01, 2022 07:00 - 21 minutes - 14.7 MBIn this episode, Lauren Wakefield, Marketing & Industry Programmes Director, IAB Europe is joined by Volker Helm, Head of EMEA at Amobee. They unpack his exciting career that spans the entire spectrum of our ecosystem, discuss European expansion and look into the future predictions and some of the hottest topics in our industry right now.
Celebrating Women in Digital Advertising
March 08, 2022 13:00 - 32 minutes - 22.2 MBIn this special episode, in celebration of International Women’s Day, our CEO, Townsend Feehan, speaks to Antonia Faulkner, Head of Marketing Analytics, Europe & APAC at Samsung Ads, and Philippa Snare, SVP EMEA at the Trade Desk about their experiences as leading women in digital advertising. They dive into their own careers, talk about what it’s like to be a woman in digital advertising, and discuss some of the biggest challenges and opportunities for women in our industry today.
A Podcast about Podcast Advertising
February 25, 2022 09:00 - 33 minutes - 23.3 MBIn this episode, Lauren Wakefield, Marketing and Industry Programmes Director at IAB Europe catches up with Mark Rogers Senior Manager, Product Management at Oracle Advertising about the wonderful world of podcast advertising. They dive into the opportunities available to advertisers in this space, discuss some of the biggest challenges for advertisers working with this format right now and look at what the future hold for this exciting, growing medium.
A Podcast about Podcast Advertising
February 25, 2022 09:00 - 33 minutes - 23.3 MBIn this episode, Lauren Wakefield, Marketing and Industry Programmes Director at IAB Europe catches up with Mark Rogers Senior Manager, Product Management at Oracle Advertising about the wonderful world of podcast advertising. They dive into the opportunities available to advertisers in this space, discuss some of the biggest challenges for advertisers working with this format right now and look at what the future hold for this exciting, growing medium.
All things Mergers & Acquisitions in Digital Advertising
February 10, 2022 14:00 - 31 minutes - 21.5 MBIn this episode, IAB Europe’s Chief Economist, Daniel Knapp, speaks to Ilhan Zengin, CEO of ShowHeroes Group, on mergers and acquisitions in digital advertising. They dive into the latest news in this space and also discuss some of the top video trends that we should be looking out for today.
Digital Advertising Trends: What to Expect for 2022
January 28, 2022 09:00 - 36 minutes - 25.3 MBTo kick things off for 2022, IAB Europe’s Chief Economist, Daniel Knapp speaks with Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe about what we can expect for the year ahead. They discuss the hottest trends for 2022, including retail media, dive into the weeds of the attention economy, and talk about the importance of sustainability in our industry.
What's Next For Cross-Screen Measurement?
December 09, 2021 09:00 - 33 minutes - 23.3 MBIn our latest episode, we ask 'what's next for cross-screen measurement', as IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett speaks to Paul Goode, SVP Strategic Partnerships, Comscore on the topic. They discuss why it is important, the work Comscore is doing in this space and what the future holds for cross-screen measurement overall.
2021 Holiday Season Insights
November 10, 2021 15:00 - 29 minutes - 20.4 MBIn our latest episode, IAB Europe’s CMO, Helen Mussard talks to Alex Elmeir, Managing Director, International at Outbrain as they take a deep dive into Outbrain’s latest Guide to Consumer Insights and digital strategies for the 2021 Holiday shopping season. They discuss how consumer shopping habits have shifted, what is driving growth in the online shopping world and what the top priorities should be for brands looking to reach consumers over the festive period.
Advanced TV Uncovered
November 04, 2021 13:00 - 27 minutes - 18.9 MBWe are back with the second season of our Digital Dawn Podcast! In the first episode of the new season, IAB Europe's Marketing & Industry Programmes Manager, Marie-Clare Puffet talks to Virginie Dremeaux, Vice President, Marketing and Communications, International at Freewheel. They discuss working in the world of CTV, dive into Freewheel’s latest research report - Advanced TV uncovered - and talk about what is in the store for the future of TV.
Brand Safety and Brand Suitability in Digital Advertising
October 01, 2021 09:00 - 39 minutes - 27 MBWe're back with another Trust and Transparency season special! For the month of September, we have been taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry. In this episode, IAB Europe’s CMO, Helen Mussard talks to Stevan Randjelovic, Director, Brand Safety and Digital Risk at GroupM on the subject of brand safety and brand suitability. They delve into what brand safety and brand suitability are, discuss significan...
Tackling Disinformation
September 23, 2021 12:00 - 37 minutes - 25.8 MBWe're back with a Trust and Transparency season special! Over the next few weeks, we will be taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry. In the first episode of our Trust and Transparency series special, IAB Europe's Chief Economist, Daniel Knapp talks to David Goddard, Vice-President of Business Development at DoubleVerify on the subject of disinformation. They delve into what disinformation is, discu...
The Future of Video Advertising
July 22, 2021 11:00 - 40 minutes - 27.9 MBIn our final episode of season one, IAB Europe’s Chief Economist, Daniel Knapp talks to Adam Noble, Product Marketing Director at Index Exchange. They aim to demystify the complexity of the OTT landscape to bring a clear and deep understanding to advertising and marketing specialists and take a deep dive into the future of video advertising.
Women in Programmatic
July 15, 2021 09:00 - 46 minutes - 32 MBIn this episode, IAB Europe’s Chief Marketing Officer, Helen Mussard talks to Emily Roberts, Programmatic Trading Manager, EMEA, at BBC Global News and Sophie Toth, Programmatic & Ad Tech Lead at EuroNews, about women in programmatic and the Women in Programmatic Network. The talk about what it’s like to be a woman in the programmatic space, how the Women in Programmatic Network came about, and some of the great work they are doing to create a better gender balance in our industry.
Exploring Creator Marketing
June 04, 2021 08:00 - 24 minutes - 17 MBIn this episode, Lauren Wakefield, IAB Europe's Marketing and Industry Programmes Director talks to Flora Reynolds from the Creator Solutions team in Europe at TikTok. They talk about the wonderful world of TikTok and how this has evolved over the last 12 months, dive into creators, discussing what they are and how brands can use them and also explore the newly released Buyer's Guide to Creator Marketing on TikTok that was created in collaboration with IAB Europe. You can download your c...
A Deep Dive Into Identity & Its Future
April 22, 2021 09:00 - 33 minutes - 22.8 MBIn our latest episode, IAB Europe's Programmatic Advisor, and Partnerships Director at SeenThis, Andrew Hayward-Wright catches up with Tom Kershaw, CTO at Magnite. They discuss what it’s like to work in AdTech, and take a deep dive into the hot topic of Identity, talking about the opportunities available and what the future holds for solutions in this space.
The Wonderful World of Retail Media
April 15, 2021 08:00 - 29 minutes - 20.4 MBIn this episode, our Chief Economist Daniel Knapp talks all things Retail Media with Yara Daher, Regional Managing Director, Retail & Partnerships at Criteo. They discuss the retail media landscape, look at how it has evolved, and how you can succeed in this space in a time of rapid growth and transformation.
Marketing with Purpose Part 1
April 08, 2021 13:00 - 23 minutes - 16.2 MBIn this week’s episode, our Chief Marketing Officer, Helen Mussard, caught up with Ravleen Beeston, Regional Vice President of Sales at Microsoft Advertising UK. In part 1 of this two-part episode, they take a deep dive into diversity and inclusion and look at what this means and how it can be addressed in the workplace.
Marketing with Purpose Part 2
April 08, 2021 13:00 - 25 minutes - 17.5 MBIn part 2 of this week's episode, IAB Europe's Chief Marketing Officer, Helen Mussard talks to Ravleen Beeston, Regional Vice President of Sales at Microsoft Advertising UK, about what it's like to work in the world of advertising and the role of purpose in marketing.
The Evolution of the TCF
March 18, 2021 16:00 - 34 minutes - 23.4 MBIn this week's episode, our Privacy & Compliance Manager, Ninon Vagner, is joined by Elena Tutureanu, Senior Compliance Counsel, Global Data Protection & Privacy at Adform. They look at the impact of EU data privacy laws on digital advertising, discuss how the Transparency and Consent Framework is being implemented in Europe, and dive into how GDPR articulates with technical changes such as the end of third-party cookies.
The Challenges of Transparency & More.
February 25, 2021 15:00 - 33 minutes - 23.4 MBIn our latest episode, our Chief Economist, Daniel Knapp is joined by Viktor Zawadzki, General Manager for EMEA & APAC at MediaMath. They dive into one of Daniel's favourite topics, transparency and the programmatic supply chain, discuss the future of identity and even touch upon one of our industry’s latest buzzwords, retail media.
Women in Leadership and Advertising
February 09, 2021 15:00 - 30 minutes - 20.8 MBIn our second episode, IAB Europe’s CEO, Townsend Feehan talks to Facebook’s VP of EMEA, Nicola Mendelsohn about all things women in leadership and advertising, Facebook’s Build Brilliant Brands Book, and what we can expect for the future of digital advertising. Fancy winning a copy of the Build Brilliant Brands Book? We are giving 10 lucky listeners the opportunity to win a free copy of the book. All you have to do is fill in your details here.
All things Digital Advertising for 2021
January 28, 2021 09:00 - 36 minutes - 25.1 MBIn our first ever episode, we hand the mic over to our Chief Economist, Daniel Knapp, who is joined by Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe as they discuss all things Digital Advertising for 2021. They discuss what we can learn from the impact of COVID-19 on the advertising market, share the lowdown on what we can expect from a post-third-party cookie world, and share some of their top predictions for the year ahead.