Digital Dawn Podcast - Unveiling the Power of Attention: Insights from Teads
IAB Europe : Digital Dawn podcast
English - July 12, 2023 13:00 - 34 minutes - 23.4 MBMarketing Business marketing privacy advertising adtech tcf Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this special Interact 2023 episode of the Digital Dawn podcast, our CMO, Helen Mussard, interviews Phil Sumner, VP of Research Operations at Teads. Phil recently delivered a keynote presentation at Interact with the Heineken Group, where they dived into the topic of attention. In this conversation he explores the significance of attention in today's world, discussing its value and importance. Phil also shares insights from Teads' recent research on attention and reflects on his experience at our flagship event in Madrid.