Exploring Creator Marketing

IAB Europe : Digital Dawn podcast

English - June 04, 2021 08:00 - 24 minutes - 17 MB
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In this episode, Lauren Wakefield, IAB Europe's Marketing and Industry Programmes Director talks to Flora Reynolds from the Creator Solutions team in Europe at TikTok.

They talk about the wonderful world of TikTok and how this has evolved over the last 12 months, dive into creators, discussing what they are and how brands can use them and also explore the newly released Buyer's Guide to Creator Marketing on TikTok that was created in collaboration with IAB Europe.

You can download your copy of the guide at tiktokforbusinesseurope.com