Navigating Social Audience Measurement in Europe

IAB Europe : Digital Dawn podcast

English - May 07, 2024 10:00 - 29 minutes - 20.4 MB
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Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.

They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.