Latest Advertising Marketing Podcast Episodes
EURO 2024: Tapping into football fandom
The IAB UK Podcast - May 01, 2024 02:00 - 24 minutesOn this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to d...
Adapting to Changes in Industry
OUTdrive - April 30, 2024 12:00 - 36 minutesIn today's competitive industry, marketing strategies like trade shows and fostering long-term client relationships are crucial for sustainable business growth. Mike Hill, general manager of Big Rocks Engineering, a company making significant strides in the manufacturing and engineering sector, ...
The IAB Thinks the FTC Hates Ads
Next in Media - April 30, 2024 09:00 - 37 minutesNext in Media spoke with Lartease Tiffith, Executive Vice President, Public Policy at the IAB about why we haven't seen more action resulting from the various state privacy laws, and whether the FTC has it in for digital ads in general. Plus, what happens to regulation if Trump comes back? G...
The Niche Media Approach
Pipeline Visionaries - April 30, 2024 09:00 - 42 minutesThis episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites. Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and with...
118: 10 Ways to Feel More Confident as a Marketing Leader
Marketing Nuggets - April 30, 2024 05:00 - 32 minutesIn a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape ...
Domino's Pizza Delivers
Ad Creeps - April 29, 2024 23:34 - 42 minutes ★★★★★ - 14 ratingsIt’s pizza night, baby! Dee is back in the driver’s seat for this episode and he initiates Al into deep-state pies and deep-dish data. Plus we chat about our youth sporting histories, rank our favorite pizza chains and get pill-pilled with a Bismarck, North Dakota PSA. Main Ad: https://www.you...
Local SEO: Part 2: Components of Great Local SEO
Legal Marketing 101 - April 29, 2024 10:00 - 13 minutes ★★★★★ - 3 ratingsLocal SEO: Part 2: Components of Great Local SEO Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard. And with a nod to the future, we tackle the growing influence of AI and voi...
CFO/CMO Series Ep#2 La-Z-Boy
On Strategy Showcase - April 28, 2024 16:00 - 42 minutesWe're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example of what's possible when both speak each others language and genuinely believe in both the value of marketing and the necessity of responsible financial management. Thanks to Analytic Partners (The leader in c...
Brian Piper: Content Marketing In Higher Education
Over A Pint Marketing Podcast - April 26, 2024 17:10 - 52 minutes ★★★★★ - 7 ratings#117 Friend of the pod, Brian Piper is back! Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education. Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can...
TikTok Is Banned! What Happens Now? (425)
This Old Marketing - April 26, 2024 08:00 - 1 hour ★★★★★ - 163 ratingsIn a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal wit...
106: Cassie Bull, Freelance Producer
Dear Art Producer - April 26, 2024 05:19 - 48 minutes ★★★★★ - 45 ratingsIn this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected pro...
REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman
Brands, Beats & Bytes - April 25, 2024 20:28 - 1 hour ★★★★★ - 17 ratingsREMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. Today he brings a multiperspective on...
REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman
Brands, Beats & Bytes - April 25, 2024 20:28 - 1 hour ★★★★★ - 22 ratingsREMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. Today he brings a multiperspective on...
I Love That Ad | #150 w/ Dave Dye
I Love That Ad - April 25, 2024 09:23 - 53 minutesOn this episode of I Love That Ad we are joined by Dave Dye, Partner at THINGY CREATIVE & DESIGN and host of STUFF FROM THE LOFT Podcast. Watch the full episode www.workwithfoe.ie/podcast Hosted on Acast. See acast.com/privacy for more information.
115 | Data-driven strategies to maximise your marketing budget
The Tech Marketing Podcast - April 24, 2024 04:00 - 40 minutes ★★★★★ - 1 ratingHow can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his direct mail roots t...
Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane
The IAB UK Podcast - April 24, 2024 02:00 - 15 minutesTo coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend t...
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
On Strategy Showcase - April 23, 2024 22:00 - 44 minutesWe hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand ...
Navigating the World of Travel
OUTdrive - April 23, 2024 12:00 - 36 minutesCrafting the perfect trip is not just about finding a spot on the sand, it's about creating a travel experience that dives deeper into your passions. Jamie Anderson is an independent travel consultant known for her personalized travel planning and rural Missouri charm. Despite the digital age ma...
Bringing Value at Every Stage of the Customer’s Journey
Pipeline Visionaries - April 23, 2024 12:00 - 31 minutesThis episode features an interview with Narine Galstian, CMO at SADA, an IT Services and Consulting company that helps customers move to the cloud and then innovate and explore what is possible on the cloud. In this episode, Narine discusses fostering ongoing conversations with customers and fo...
The Latest on Google Privacy Sandbox From Inside the Publishing Trenches
Next in Media - April 23, 2024 09:00 - 30 minutesNext in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized publishers are feeling the effects of cookies going away, and if they've gravitated to any viable solutions. Martin also gave an update on Google's Privacy Sandbox initiat...
Amazon Community Updates (April 23, 2024)
It's Always Day One - April 23, 2024 07:00 - 4 minutesIn this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazo...
117: Event Planning 101: The Ultimate Checklist for Success
Marketing Nuggets - April 23, 2024 06:00 - 35 minutesPlanning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks. One thing I've learnt after 10 ...
Marketing back to basics: The five fundamental steps you need to nail first
New School of Marketing - April 22, 2024 22:00 - 22 minutes ★★★★★ - 1 ratingI want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for...
Local SEO: Part 1: What is Local SEO?
Legal Marketing 101 - April 22, 2024 10:00 - 7 minutes ★★★★★ - 3 ratingsLocal SEO: Part 1: What is Local SEO? Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opport...
Amazon Community Updates (April 21, 2024)
It's Always Day One - April 21, 2024 07:00 - 3 minutesIn this episode of "Amazon Community Updates," we have 15 insights for Amazon sellers. Learn how a compelling brand story, strategic call-outs on packaging, and color psychology can boost sales. We discuss evolving ad placements, optimizing price-pack architecture, and the benefits of Premiu...
Uber Eats and the evolution of the brand
On Strategy Showcase - April 20, 2024 16:00 - 47 minutesWe're joined by Danielle Hawley, Head of Global Brand for Uber and Celia Garforth, Head of Strategy at the Special Group. We talk about the new work and the unlock that drove its original creation. Thanks to the Master of Advertising Effectiveness program (MAE) for sponsoring this episode. More ...
Ep. 50 - Social Media Magic: How Online Presence Shapes Brand Perception
Talk Like a Brand - April 19, 2024 15:00 - 12 minutesSocial media isn't just about posting stuff; it's a doorway into a brand's soul. By showing off their personality, values, and vibe, brands can make a real connection with their fans and leave a lasting impression. Tune in as we discuss the social media effect and how online presence shapes bran...
Are Corporate Social Media Handles Dead? (424)
This Old Marketing - April 19, 2024 08:00 - 1 hour ★★★★★ - 163 ratingsJohn Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to.....
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Perpetual Traffic - April 19, 2024 08:00 - 33 minutes ★★★★★ - 727 ratingsJoin Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex...
Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif
Brands, Beats & Bytes - April 18, 2024 21:34 - 1 hour ★★★★★ - 17 ratingsAlbum 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent,...
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