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New School of Marketing

170 episodes - English - Latest episode: 8 days ago - ★★★★★ - 1 rating

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.

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Episodes

Creating a lead magnet and using it to attract more leads

March 21, 2024 04:00 - 17 minutes - 11.8 MB

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online. In this week's episode I'm talking about lead magnets, what they are and how you can use them in ...

Don't ever believe these 5 things about Facebook ads

March 11, 2024 21:00 - 13 minutes - 9.58 MB

There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today.  If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode.  Tune in to why you should never believe these 5 things about Facebook ads. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagr...

Good design is the key to your business success with Jacqui Naunton

March 06, 2024 01:00 - 30 minutes - 21 MB

This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for your business to create an amazing brand. If you feel like your business is lacking something, tune in today. Connect with Jacqui: https://w...

Why you need an Online Course Pre-Launch Strategy

February 26, 2024 21:00 - 12 minutes - 8.58 MB

The key to your online course success is in your pre-launch strategy. That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours. Tune in before you ever attempt a(nother) course launch 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram: @bianca_mckenzie Learn from me: Meta Ads Success Bundle (Free) Facebook Ads Prep School Client Attr...

Facebook Lookalike Audiences demystified

February 19, 2024 21:00 - 15 minutes - 10.4 MB

Facebook advertising audiences can be confusing, so let's look at what one of the common types of audiences means. Inside this episode I'll discuss what a lookalike audience is, how it's created and how you can use it in your business. It's a very powerful feature of Facebook ads that can help get you in front of more of your ideal clients. Inside this episode I also mention my free masterclass 'Sell (more of) your online course with Meta ads' which you can watch for free here.  Connect...

Funnels 101: Mapping the Customer Journey

February 12, 2024 21:00 - 20 minutes - 14.1 MB

Let's talk about funnels and the customer journey.  Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business.  If you've been puzzled by the word funnel, tune in and I'll explain it all. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram: @bianca_mckenzie Learn from me: Meta Ads Success Bundle ...

Your business, your rules: Diverse paths to business success

February 05, 2024 21:00 - 17 minutes - 11.9 MB

In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a successful business and if you don’t do as they say your business will fail.  Of course it’s the marketing message but I want to tackle this head on because it really frustrates me.  So, a lot of coaches and online entrepreneurs make it seem like there i...

Busting 7 common Facebook Ads myths

January 29, 2024 21:00 - 14 minutes - 10.1 MB

Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today. Let's dive in and clear some of this up for you. Inside this episode I also mention my Free Lead Value calculator which you can find here. ----- I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT. Join 'Sell (more of) your Online Course with Meta Ads' right here. Learn m...

Launching your online course: 8 Essential steps you need to take right away

January 22, 2024 21:00 - 18 minutes - 12.9 MB

Launching a course can be a game-changer, but I know those initial steps can feel like standing at the base of a mountain. Fear not! In this episode, I'm your guide, sharing eight essential steps that you need to take right away. Whether you're a seasoned entrepreneur venturing into the world of online education or a passionate creator turning your expertise into a course, this episode is your roadmap to success. If you've been contemplating taking the leap into the world of online courses...

The top 5 budget marketing priorities to maximise your impact with minimal spend

January 15, 2024 21:00 - 19 minutes - 13.6 MB

Happy New Year and welcome to the first episode of 2024! I hope you have had a great festive season and are recharged for this year. I have big plans, so come along for the ride. In this first episode I discuss the top 5 marketing priorities to maximise your impact with minimal spend.  We all know marketing can be overwhelming, time consuming and sometimes expensive, so what are some of the marketing tactics to consider when you're first starting out (or maybe you're reconsidering some of ...

5 Facebook Ads lessons from a Facebook Ads strategist

December 19, 2023 01:00 - 23 minutes - 16 MB

It's the last episode of 2023! Wow, what a ride it was and I'm so grateful to you for being a part of it. Inside this episode I'm sharing 5 lessons with you that will, hopefully, demystify Facebook & Instagram ads somewhat for you. I've been running ads for over 9 years now and the more I speak to people the more I realise that there is still so much mystery around this amazing way to support your business growth. Grab a cuppa, sit back and tune in 🎧 Buzzsprout - Let's get your podcast la...

A deep dive into the effectiveness of Facebook Ads

December 11, 2023 21:00 - 18 minutes - 12.7 MB

Ever wondering how effective Facebook ads really are? Inside this episode I take an  honest look at how Facebook ads can work for your business. In short, yes they work, but not as you may expect.  Marketing always works, but it might not always work straight away. Tune in to this episode to learn more 🎧 Learn more about the Client Attraction Code that I mention in this episode.  Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @news...

Doing good business with Skye Cusack

December 04, 2023 21:00 - 55 minutes - 37.9 MB

[⚠️ Trigger Warning - This episode has content that may be confrontational for some] This episode is a big one! I speak with fellow marketer Skye Cusack from BluSkye Marketing about lots of topics. We speak about: - Copywriting - Business ethics - Business for good - Self doubt - Mental health - Being an indigenous owned business and more Tune in 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram: @bian...

Planning your Facebook Ads for the New Year

November 28, 2023 00:00 - 12 minutes - 8.47 MB

It’s that time of year. I’m more than ready to wrap this year up but I have two busy weeks ahead before I’ll wind down.  I’m not sure if you’re like me, but I have already started planning for 2024 and in this episode I want to talk about how Facebook advertising fits in with your bigger marketing picture. Everyone has their own take on planning, and that’s totally ok. It’s great really. What I’m going to share with you might work for you or only parts of it may work for you. Take what yo...

When, why, and why not to outsource your Facebook Ads

November 20, 2023 22:00 - 18 minutes - 12.6 MB

To outsource or not to outsource your ads? It's a question I often get asked and I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok. Listen up, because inside this episode I’m going to give you some insights that might change your mind or at the very least you’ll learn to identify when you’re ready to outsource your ads. I'll share what to look for in a good ads manager, what you need to have in place before outsourcin...

Courage Before Confidence: How to Find, Trust and Use Your Voice in Business with Dr Kate Cashman

November 14, 2023 23:00 - 40 minutes - 27.7 MB

Inside this episode we unlock the gold to public speaking. Dr Kate Cashman is a speaker, award winning coach and educator helping entrepreneurs find their voice, get visible and grow their business. Kate shares her Courageous Speaking Method with us, as well as insights and lessons learned about public speaking from a TEDx speaking coach. We dive deep into the imposter complex and how it robs us from sharing our voice (and reframes to help overcome this). Tune in if you have public speak...

Workshops and events to market your business

November 07, 2023 02:00 - 13 minutes - 9.01 MB

As a business owner myself I’m always thinking about ways to market my business, as well as helping clients market their business. Since moving to Tasmania and becoming a mentor for the government supported Digital Solutions program I have learned that people in my local community really value face to face mentoring and workshops. Doing workshops has also opened the door to more opportunities and project work, so in a way my workshops have become a way to promote my services.  That’s why I ...

Streamlining your marketing efforts with email automation

October 31, 2023 01:00 - 28 minutes - 19.6 MB

Inside this episode I talk about using email automation to streamline your marketing efforts and give your customers a better experience. I talk about the concept of email automation and its role in simplifying marketing tasks. You'll also hear about the benefits of automated email campaigns, such as lead nurturing and customer onboarding. Plus I highlight best practices for setting up effective email workflows and sequences. Tune in 🎧 Buzzsprout - Let's get your podcast launched! Start ...

Communicating the value of your offers

October 23, 2023 21:00 - 15 minutes - 10.5 MB

In the world of marketing, communicating the value of your products or services is a skill that can make or break your success. Customers are always looking for solutions that meet their needs, and they want to understand why your offering is the best choice. This is where value communication comes into play.  In this episode, I'll get into the importance of effectively communicating the value of your offers and provide strategies to help you do it successfully. Tune in 🎧 Connect with me ...

8 Ways to attract more leads for your business

October 16, 2023 21:00 - 16 minutes - 11.4 MB

I really want to talk about growing your email list and attracting more leads for your business. It’s not the first time I’ve spoken about this but it’s so important for your business that I’ll keep bringing it up. I often talk about using Facebook ads to grow your list and attract leads but there are plenty of other options to attract leads. Let’s dive into a few so you can grow your business.  First things first - it's about quality, not quantity. You want people who actually are intere...

What does your Facebook ads data mean?

October 09, 2023 21:00 - 22 minutes - 15.5 MB

Let's talk about analysing your Facebook ads results.  We'll talk about what to look at, what it means and I know that Facebook Ads Manager gives you a lot of data which can be quite overwhelming if you're not familiar with it or if you don't know what you're looking for.  When you open up the dashboard, you'll be presented with the default columns that focus on performance and there are some other options you can go into performance and clicks but it probably still doesn't mean much to yo...

Share your story, write your book with Susan Dean

October 02, 2023 21:00 - 39 minutes - 27.1 MB

Today's guest is a wealth of knowledge on all things publishing. Susan Dean is a qualified business and life coach who ventured into publishing after hearing and delivering heartfelt stories.  Susan now helps other publish their stories and loves waking up in her purpose built publishing house. Inside this episode we discuss: What a book can do for your business Why it's essential to share a story to build a brand What holds people back from sharing their story What it's like working in...

The one type of Facebook ad I'll always choose over others

September 26, 2023 02:00 - 16 minutes - 11.3 MB

Today I want to talk about the one Facebook ad I will always choose over any others, and it’s quite relevant because I’m working on a client's launch right now.  It’s literally the one ad I’d choose if I had a limited budget (which, let’s be honest, most of us have). If you run a business that relies on leads, you could most likely benefit from this type of ad. Tune in to hear more 🎧 Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate l...

The role of data in marketing decision-making to improve your marketing efforts

September 18, 2023 22:00 - 11 minutes - 8.06 MB

I’m guessing that this is going to be one of the least listened to episodes based on the topic. I’ve been in this business for over 9 years now and most people still don’t like numbers. Once upon a time I didn’t like numbers either, or rather, I thought I wasn’t good with numbers. Complex math gives me the shivers, but using numbers to inform me or to tell me a story is totally my thing.  So when I say that business, funnels and ads are all math, I mean the storytelling type. I’m not asking...

Preparing the next generation of Paid Ads Managers with Jody Milward

September 12, 2023 04:00 - 55 minutes - 37.9 MB

In today's episode I'm talking with Jody Milward, former Private Investigator and 2 x 7 Figure business owner. Jody is my personal ads mentor and we're talking about preparing the next generation of Paid ads managers. We dive into: - What made Jody want to train ads managers - Why women make good marketers - We hear a bit more about Jody's new program - What type of businesses could benefit from ads - Who should outsource their ads management - Common mistakes made with ads management and...

Unconventional and cost-effective marketing tactics for business

September 05, 2023 04:00 - 8 minutes - 5.9 MB

Today I want to talk about unconventional and cost effective marketing tactics for business.  We’re all well familiar with social media marketing and websites, but that’s not where marketing starts or ends. There are so many ways to market your business and I’m not advocating to use all of them, definitely not, but I do want to talk about less used options that can be just as impactful and effective but are often overlooked.  Tune in to listen 🎧 Buzzsprout - Let's get your podcast launche...

5 Marketing tactics to grow your email subscriber list

August 28, 2023 22:00 - 14 minutes - 10.2 MB

I often talk about list building and having an email list and today I’m going to go deeper into it.  In my opinion, and I have to add that this opinion is backed up by statistics, so in my opinion it’s crucial to have an email marketing list. Sometimes it’s called an email marketing database, or subscriber list. Whatever the term, it’s a list of people who have given you their email address and consent to receive information from you about your business and business topics. Today I want to...

How you can be a Mum and have a successful business with Renae O'Neill

August 21, 2023 22:00 - 51 minutes - 35.3 MB

In this jam-packed episode I speak with Renae O'Neill about being a mum and having a successful business.  As I'm really only just starting the journey and Renae is further along in her motherhood journey I picked her brain on what's to come and got tips that I will no doubt implement along the way. We spoke about: Business in the early stages and how to best manage business and babies Business with school aged kids Mum guilt and what we can do to look after ourselves Productivity hack...

Leveraging Facebook Messenger as a marketing channel for business

August 15, 2023 03:00 - 12 minutes - 8.9 MB

I’d like to chat about an underused tool today. Or maybe it isn’t in your business, but I want to chat about Facebook messenger.  Are you using Facebook messenger for your business? And if you are, how are you using it? It’s quite a handy tool, but sometimes it feels like just another thing to check right? But it’s a great way for potential customers to contact your business and have personlised interactions. One of the things that makes it so great is that it’s in real-time and allows pe...

Making data-driven decisions from your Facebook advertising analytics

August 08, 2023 00:00 - 9 minutes - 6.27 MB

In this episode I want to talk about data and using it to make decisions in your business. Data is a super powerful asset but lots of people seem to either ignore it or aren’t sure what to do with it (so they ignore it, haha).  Firstly, what are data driven decisions? Data driven decisions involve using quantitative insights to guide your marketing strategies and optimise performance. So they are choices made based on the analysis of relevant data and metrics.  Data driven decisions lead ...

Maximising ROI with Facebook advertising

July 31, 2023 22:00 - 18 minutes - 12.4 MB

In this episode I’d like to talk about ROI and Facebook ads.  ROI, which stands for return on investment, is a tricky one and one that everyone seems to talk about. Everyone wants to get a return, aka sales and money for their investments and rightly so.  What does often baffle me though is that many people only look at ROI when an exchange of money is involved and not necessarily when they exchange time. I know it’s harder to quantify ROI when you look at a time investment, but it’s so i...

Ethics and etiquette for social media with Deborah Wallace

July 24, 2023 22:00 - 42 minutes - 29.3 MB

Ever thought about Public Relations in the social media arena? No? Neither had I, so I was super excited to learn more about this when I met Deb Wallace at a local event. I invited Deborah on the podcast to tell you (and me) more about PR in the online space and how important it really is for brands to incorporate some PR principles. Tune in to learn about: - the difference between PR and marketing - why PR is important for your brand - mistakes you're making and opportunities you're m...

The importance of compelling copy and creative for Facebook ads; and how to create yours

July 17, 2023 22:00 - 13 minutes - 9.28 MB

You’ve probably noticed how busy the online landscape is. Especially now that Meta has added a new platform, Threads. If you haven’t yet jumped on and know what it is, it’s basically similar to Twitter. There’s no need for polished images or perfectly written captions. It’s a place where you can be yourself and simply have some banter, at least so far that’s what I’ve noticed.  You might be resisting because it’s ‘yet another thing’ and I’m hearing you. It’s exactly why I don’t have a Tik T...

Prepping for Facebook ads success: essential steps before you invest

July 11, 2023 03:00 - 14 minutes - 9.9 MB

Last week at an in-person event I jokingly said that I keep going on about how people need to have their foundations in place before they spend money on Facebook and Instagram ads, so that’s what this episode is about. I really want people to get the most from their ads budget and that only happens if you have all of your foundations in place. So, what do I mean by foundations and what exactly do you need to have in place? The first thing you need to know and remember is that Facebook & I...

Maximise your launch success with these 4 types of Facebook ads

July 03, 2023 22:00 - 13 minutes - 9.43 MB

I just wrapped up another launch with a long term client and I’d like to share what worked for this particular launch and what I see working for launches in general.  Inside this episode we'll look at the 4 types of Facebook ads that will maximise your launch success. Tune in 🎧 Links mentioned: Client Attraction Code ADvisory Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission ...

Make marketing a priority (and survive) with Jenn Donovan

June 26, 2023 22:00 - 52 minutes - 36.3 MB

Today's episode guest is Jenn Donovan, a marketing thought leader, change maker, coach and mentor for small businesses.  Jenn and I talk about why you need to make marketing a priority and how you're leaving money and opportunities on the table if you're not actively and strategically marketing your business.  We also discuss: How small business owners can make room for marketing What some of the common pitfalls are and how to avoid them Overlooked and underrated marketing channels and ...

3 Simple ways to protect your Facebook advertising account from being hacked

June 19, 2023 22:00 - 9 minutes - 6.26 MB

Last week I was asked to speak at a local event, which was really awesome. I love hearing from other business owners and getting to know all of the amazing talent in the region.  It was at this event that we got talking about Facebook and Instagram accounts being hacked and what you can do to protect yourself from that, so I thought it would be a great topic for this podcast episode.  Because I’m in the Facebook & Instagram advertising trenches every day I’m going to focus on what you can ...

5 Essential steps to take before launching your online course

June 12, 2023 22:00 - 18 minutes - 12.6 MB

I’m really excited about this episode, which is a bit odd because it’s not necessarily something new or something I haven’t spoken about before. In fact, I’m talking about it again because it came up in a recent mentoring session and I think some people skip this part or aren’t aware of it, or maybe not aware of the value of it.  What am I talking about?  I’m talking about the essential parts that you need to have a grip on or in place before you launch your online course or membership. S...

A/B testing strategies for Facebook ads; finding what works

June 05, 2023 22:00 - 15 minutes - 10.6 MB

How do you know if your Facebook ads are going to work? How do you know what your audience is actually resonating with and going to take action on? It’s all a bit of a guessing game right? And what you might click on doesn’t necessarily mean that your audience is going to click on it.  So what can you do? In marketing we use what’s called A/B testing, a strategy that involves creating multiple variations of an ad and testing  them against each other to determine which version or versions ...

Transforming the Australian food & beverage industry with Dr. Hazel MacTavish-West

May 29, 2023 22:00 - 50 minutes - 34.8 MB

In today's episode I speak with Dr. Hazel MacTavish-West about Seedlab Tasmania and Seedlab Australia, an international incubator for food and beverage producers. We talk about how the pandemic turned out one of the best things that happened to Seedlab Australia and about how the program attracted $4million dollars in support from Woolworths. We also talk about how Hazel and her team support their students and alumni through and after the programs, and how it's really one of a kind here ...

The Facebook ad strategy that will boost your results

May 22, 2023 23:00 - 11 minutes - 8.23 MB

The Facebook ads landscape is forever changing and sometimes ads work really well only to tank the next minute, so when I first learned about this strategy I was skeptical but hopeful. It's now a strategy I implement for all of my clients because it makes all other advertising campaigns perform much better. Tune in to learn the Facebook ad strategy that will boost your results. ------------ Learn more about the Client Attraction Code  Connect with me Website: www.newschoolofmarketing....

Grow your business without posting on Instagram

May 15, 2023 22:00 - 17 minutes - 12.1 MB

Social media is a hungry beast that constantly needs feeding. Or at least that’s how I see it. I have long had a love/hate relationship with social media, on one hand I love it as it’s a tool to get in front of new people, build authority and generally be visible in your business. On the other hand though, I hate being at the mercy of the algorithm, with posts not being seen by anyone who has explicitly stated that they do want to see my content, plus the millions of algorithm updates which ...

Marketing the right way in today’s noisy world with Tash Corbin

May 08, 2023 22:00 - 1 hour - 47.9 MB

In this episode I talk with Tash Corbin about heart-centered, consent-driven marketing. We explore what it means, why it matters so much and what you can do to make sure that you're marketing 'the right way' in a noisy world. Tash Corbin is a business mentor, specialising in consent-driven, heart-centred marketing. She hosts the Heart-Centred Business Podcast, and supports entrepreneurs from start-up to scaling. Tune in to hear all about marketing your business in a heart-centred, consent...

Stop making assumptions in your business marketing

May 02, 2023 01:00 - 18 minutes - 13.1 MB

This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’.  There were just so many assumptions that I pretty much rolled my eyes and cringed.  And by no means do I want to ignore the economic situation or not acknowledge that the cost of living is rising and that some people are doing it tough. I 100...

What changed in my business after the messy middle

April 24, 2023 22:00 - 21 minutes - 14.7 MB

Businesses change all the time, and sometimes we don’t really see this. Most of us only share the highlights and Instagram worthy content but building, and maintaining a business is hard. It’s very much an up and down roller coaster ride.  Our lives keep changing too so it’s totally normal for our business to change. There are good times and bad times, and as much as we don’t want the bad times sometimes it’s what we need to move through something, to get to a better version of ourselves. ...

Why you need to stop boosting posts

April 17, 2023 22:00 - 10 minutes - 7.04 MB

As businesses continue to rely on social media to reach their audience, many business owners have explored boosting posts to increase their visibility. But, is this really an effective strategy? In this episode, I'll tell you why boosting posts may not be the best use of your social media marketing budget and how you can achieve better results with other strategies. Tune in 🎧 --------- Learn more about the Client Attraction Code here Connect with me Website: www.newschoolofmarketing.co...

Starting a business in Australia - what you need to know with Chris Davis

April 10, 2023 22:00 - 1 hour - 63.7 MB

This whopper episode covers just about everything you need to know about starting and building a business in Australia. I talk to Chris Davis about what someone needs to know and do when they're starting a business in Australia. This is the longest episode I've ever recorded and it's so full of tips and advice for anyone who has a business so tune in today. Chris has had over thirty years’ of experience building new businesses and initiatives, as well as refining existing approaches for i...

3 Ways how Facebook ads can help you generate more leads

April 03, 2023 22:00 - 12 minutes - 8.74 MB

If you’ve been tuning in to the podcast for a while you’ll know that I’m an advocate for attracting leads, because without leads your business is simply going to stall.  You need leads to be able to keep selling. There are many ways to attract leads and you shouldn’t put all your eggs in one basket, so while I talk about Facebook ads a lot, it’s not the only way to attract leads and nor should it be. You should be using a number of marketing tactics to attract leads so that you’re not rely...

Making mistakes is vital in your business and what to do when you f*ck up

March 27, 2023 21:00 - 9 minutes - 6.26 MB

The past few weeks I have had multiple conversations about making mistakes in business and getting negative reviews. If you’re human you’re going to make mistakes, it’s inevitable. It’s not a bad thing to make mistakes, it’s going to add to your learning experience and it’ll help you grow. I often have to remind my daughter that she didn’t know how to walk when she was born and to learn to walk she had to fall down a lot before she could master it.  It’s the same thing with running a busi...

Photography for good with Gemma Carr

March 20, 2023 21:00 - 43 minutes - 29.8 MB

In this episode I talk with photographer Gemma Carr about how photos and photography can benefit your business and how to get the right photos for your business. We also talk about using photography for good, how to align what you do in business with your values and how to avoid hustle culture. This episode is full of gems and if you're wondering how to stay on your path, build a sustainable business that cares about the environment, tune in. You'll find more about Gemma on her website an...