New School of Marketing
172 episodes - English - Latest episode: 6 days ago - ★★★★★ - 1 ratingThe place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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Episodes
2022 Marketing predictions
December 27, 2021 21:00 - 19 minutes - 13.6 MBWelcome to the New School of Marketing podcast. This is the last episode of the year and I want to say a big thank you to everyone who has tuned in this year. I really love creating this content for you and I hope that it has been helpful for you in your marketing journey. If you’re new here, welcome and I hope my insights, tips and tricks and interviews with amazing people will help you on your journey too. As we wrap up the year, I’m going to make a bold move and try to predict what wil...
What you need to do now for marketing success in 2022
December 20, 2021 21:00 - 12 minutes - 8.54 MBFor the past few weeks I’ve been looking at my business and thinking about what I’d like to do in 2022 and what I’d like to stop doing. It’s a great time for a stocktake and then plan for the year ahead. So let’s look at the future… but first, we need to reevaluate the past. It’s important to look back and take stock so that you can focus on what worked and do more of it, but also, I want you to look at what you enjoyed and what you didn’t. Because there’s no point focusing on something t...
5 Reasons for running Facebook Ads campaigns in 2022
December 13, 2021 21:00 - 17 minutes - 12 MBAs a boutique agency that manages a number of clients’ Facebook and Instagram advertising campaigns we’re all for advertising. A larger number of people are using social media, and with that the number of business using social is rising too. This means it’s getting harder to be seen in the ever busy newsfeed. This was true last year, and it’s even busier now. Paid media can help your business be seen by your ideal clients and we say that 2022 is the year to venture into Facebook adve...
Prepare your social media for Christmas
December 10, 2021 00:49 - 15 minutes - 10.9 MBDecember is well and truly here! If you haven’t planned your social media for the silly season yet, NOW is the time to get started. Raising brand awareness, attracting more clients to your website and improving engagement online, takes time, so the earlier you start the better your results. And if you’re listening to this episode well into December or the new year, that’s what I advise you to focus on. Get your content to raise awareness, improve your engagement and become known for someth...
What will happen to the cost of Facebook ads heading into the holiday season (why this shouldn’t stop you from advertising!)
November 23, 2021 00:00 - 10 minutes - 7.11 MBIt’s the end of November and we’re well and truly into the holiday swing here in Australia. Streets and shopping centres are decorated. Sale signs are coming out and it’s taking me longer to find a park near the shops. Most of the time I feel immensely grateful for having an online business that’s seemingly not affected by the holiday madness. My products and services aren’t particularly seasonal or affected by the Christmas frenzy, but yours might be different. You may have thought about...
Why Facebook Ads aren’t going to save your business or make you money
November 15, 2021 21:00 - 9 minutes - 6.56 MBSo you have followed all the steps, you have implemented your pixels, created your images, written your copy and started your advertising campaign…. Only to see it fall flat on its face and get nothing in return. Sadly I hear this story too many times. I hear of entrepreneurs full of enthusiasm and optimism diving head first into Facebook ads, only to be disappointed with what they find…. Mostly an empty wallet and no results to show for. You might have even taken some courses and if they...
Should you run Black Friday ads and when do you set them up?
November 08, 2021 21:00 - 8 minutes - 5.97 MBWe’re only a few weeks away from Black Friday. One of the biggest sales events worldwide. Traditionally US based, Black Friday is now also quite ingrained in Australia and many retailers join in. In this episode I want to talk you about Black Friday, whether you should participate and if you do, whether you should advertise. First of all, it’s entirely up to you to decide whether you want to participate in a Black Friday sale. It’s a great opportunity to sell before Christmas, as Austr...
What should my ads budget be when I'm just starting out?
November 05, 2021 02:00 - 12 minutes - 8.86 MBI often get asked what to spend on Facebook ads and to be honest, there is no right or wrong answer. Each of Facebook’s objectives will come with its own costs and results, which will be your indication of spend after testing some ads. It often also depends on the strategy and flow of your ads. For example, have you warmed up and nurtured your audience before showing them a sales ad? This approach often lowers your cost per sale and thus affects your budget. While there are benchmarks,...
3 Ways to reduce the overwhelm of content creation with Mel Daniels
October 25, 2021 21:00 - 31 minutes - 21.4 MBContent creation is something every business owner should be familiar with. It's part of the building blocks of business. In this episode I talk to Mel Daniels about the overwhelm of content creation and how to reduce that feeling of overwhelm. To my surprise I learned so much from Mel and there are definitely steps I'm going to take in my own business in terms of content creation. Tune in to learn more, you'll love this episode! --------- Links: https://www.meldbusinessservices.com.a...
3 Simple steps to getting started with Facebook ads in your e-commerce business
October 18, 2021 21:00 - 14 minutes - 9.71 MBWhile the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers. For online course providers the majority of the work I do is list building and launches. Every so often I get questions about e-commerce ads and whether List Building is a good strategy for them in terms of Facebook ads. While I think list building is a go...
What to do when your marketing fails
October 11, 2021 21:00 - 12 minutes - 8.31 MBEven though this episode is titled 'What to do when your marketing fails', I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure. With that in mind I want you to look at your marketing activities as learning opportunities and let the data tell you what’s not particularly working for you and use it to improve your results. Before we say that something is a ‘failure’ we need to look at a number of th...
5 Myths you should never believe about Facebook advertising
October 05, 2021 04:00 - 13 minutes - 9.39 MBAs someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business should advertise on Facebook and Instagram. It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they got certain information from. That’s why, in this episode, I want to tackle some of the myths I’ve heard people say about Facebook ads. 🎧 Tune in to learn more Connect with me Website: www.newschoolofmarketing.com Facebook: ...
6 Facebook advertising lessons from a Facebook ads manager
September 20, 2021 22:00 - 15 minutes - 10.7 MBThe more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could do for your business, or if you’ve tried them you may not have had the results you were hoping for. That’s why I want to share these lessons with you in today’s episode. 🎧Tune in Connect with me Website: www.newschoolofmark...
Setting marketing goals for your business
September 13, 2021 22:00 - 17 minutes - 11.7 MBI’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will. I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because the pandemic had me all shaken up and it was kind of hard to see where things were going. And right now that’s still the case for many of us, but I’ve adapted and I now plan only 3-6 months ahead instead of 12. I still hav...
One tool to track your Facebook ads more accurately
September 06, 2021 22:00 - 16 minutes - 11.6 MBIn today’s podcast episode I want to talk about tracking your Facebook ads. What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager. In a way it’s not surprising because when people opt-out of tracking it’s not fed back to Facebook so there are gaps in the data. This gap in the tracking data is extremely frustrating for anyone running ads and it’s pretty much giving me a headache every day. Lol. That’s why I wanted to talk to...
Facebook ad objectives: what are the options and what do you choose?
August 30, 2021 22:00 - 22 minutes - 15.8 MBIn this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose? Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign. What do you want to achieve with your ads? Knowing what kind of results you want for your ad campaign helps you select the right objective, which helps your campaign perform better and you’re more likely to get the results you’re aiming for. The objective you...
3 eCommerce marketing tactics to grow your business and sales
August 27, 2021 06:00 - 17 minutes - 11.8 MBIn today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too. With so many marketing options available to us, it can sometimes be hard to choose where to spend our time. I’d love to talk about this a bit more because there is really no one size fits all in terms of marketing. Today I’m going to talk about 3 marketing tactics to grow your ecommerce busin...
How Facebook Advertising has changed this year
August 20, 2021 03:00 - 17 minutes - 12.4 MBIf you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities. Whereas in the past the changes mostly involved the Facebook ads dashboard and how it operated, this year and some of last year we’ve seen major changes to the advertising industry and things are really different. It’s not just a matter of having a button moved or a dashboard refreshed. No, this time around ...
What is a sales funnel and why do you need one
August 09, 2021 22:00 - 13 minutes - 9.31 MBOver the past week I’ve had the same conversation a number of times so I thought it would be good to share it in this podcast episode. I’ve spoken with a number of people about creating online courses and how unfortunately a lot of people skip a few steps in the process. You see, creating an online course is a brilliant way to package up your knowledge, and I’m definitely not trying to stop you from doing that. What I do want to talk about is how you’re planning to sell it. Selling an o...
What is a lead magnet and how to create one
August 03, 2021 04:00 - 13 minutes - 9.4 MBIn this episode I talk about lead magnets. You'll learn what a lead magnet is, why you need one for your business and how to create one. In short, a lead magnet is something you give away in exchange for an email address. It should offer value, be what your audience needs and in a format they prefer to consume. Inside this episode I give you 10 ideas for a lead magnet for your business. Tune in to learn more 🎧 Join my Facebook group to brainstorm your lead magnet ideas. Connect with ...
The biggest Facebook ads mistake to avoid
July 14, 2021 22:00 - 13 minutes - 9.44 MBIn this episode I talk about common mistakes I see people make with Facebook ads and what you can do to avoid them. Right now there are so many changes happening in the ads landscape so I really want to give you some insights into what you should avoid so that you're setting yourself up for success. One of the biggest and most important things with Facebook ads is testing, as long as you remember that you'll do well. Listen in to this episode and find out what mistakes to avoid. Connect...
Navigating the Facebook ads landscape through iOS changes
June 22, 2021 06:00 - 11 minutes - 8.19 MBWhen I create podcast content I really want to make sure that I’m helping you, my listeners. So when I asked in my free Facebook group what you wanted to hear, the topic of the recent iOS changes came up. So this episode is all about navigating the recent iOS changes. First, let’s take a look at what this actually means, because you may not be fully aware of it. At some point last year Apple released news that their new software update, also known as iOS 14 would allow people to opt-out ...
How to start with Facebook ads as a total beginner
June 15, 2021 01:00 - 13 minutes - 9.26 MBFacebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what isn’t, I never take that at face value. Everything I do is tested first because every business is different, every market is different and every time is different so each time you run ads you’ll get different results. If you’re ne...
Managing your energy during a launch with Amanda Freeman
June 07, 2021 22:00 - 34 minutes - 23.5 MBLaunches are quite common in the online business space, especially among course creators and coaches. With launching comes launch stress, imposter syndrome and sometimes even burn-out. As entrepreneurs, we need to manage and protect our energy, and it's no different during a launch or in our everyday business life. In this episode I speak with Amanda Freeman about how to manage your energy during a launch, we dive into all the feelings that might come up during a launch, how you can prote...
5 Must have parts of your launch strategy
June 01, 2021 03:00 - 11 minutes - 7.68 MBYou’ve created your course. You’ve set a dollar amount for your program. You’ve done the research on your target market. You’ve created your sales page. You’re open for business. … only to hear crickets. What you failed to do was create a strategy to launch your beautiful creation. In this episode we’re going to focus mostly on online course launches, but a lot of these elements are relevant for selling products in an online store too. Tune in to hear what you need to know and do t...
Marketing is about hearts and minds with Jane McKay
May 25, 2021 03:00 - 49 minutes - 34.3 MBMarketing seems to often have such a bad rep, and as a marketer this makes me sad. Marketing can be beautiful, powerful and done with heart and mind. In this episode I speak with Jane McKay about marketing with heart and mind. We talk about setting goals, what a personal brand is and how it's the answer to building authority, how mindset is everything in business and why numbers are so important. Tune in to this episode to hear about our conversation. Connect with me Website: www.new...
The 2 types of ads you should be running all the time (because they help grow your business)
May 18, 2021 06:00 - 8 minutes - 5.96 MBIn this episode I talk about the two types of ads that you should be running all the time because they help grow your audience. We dive into: Video view ads Social engagement ads So we’re not talking about the only ads you should be running, but some ads that I think you should be running all the time in addition to retargeting ads. These ads help grow your audience and with a larger audience you have more retargeting options. So why should you run video view ads? First of all, Faceb...
Amplify Your Online Advertising with Pinterest Ads with Rose Guthrie
May 10, 2021 22:00 - 32 minutes - 22.5 MBIn today's episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins. Rose is both a Facebook and Pinterest advertising strategist, so she's well positioned to give us a good look into both platforms and talk about which one is better (or not). We talk about why Pinterest ads are so good, what's different from other ads types, what you need to do before running Pinterest ads and much more. Tune in to find out if Pinterest ads could be something for you and your business. ...
5 Must-have custom audiences to use in your Facebook ads
May 04, 2021 02:00 - 12 minutes - 8.77 MBIn this episode I give you my take on the 5 must-have custom audiences to use in your Facebook ads. There are so many options for targeting, but most of the time we think about cold audiences first. Of course those are important, because we want to attract new people to our business, but we shouldn't forget our warm audience. Often our warm audience is much more ready to purchase, so these 5 custom audiences are a must-have in my opinion. Tune in to learn about these audiences so that ...
Living Your Technicolour Life with Lorraine Hamilton
April 27, 2021 02:00 - 29 minutes - 20.2 MBIn today’s episode, I speak with Lorraine Hamilton, the coach's coach, about living your technicolour life. We dive into what holds most people back from living a life that’s aligned with their dreams and goals and what steps you can take to living a life you desire. We also talk about making a living from making a difference and how this is different for everyone. Tune in to learn more about living the life you desire 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook: @n...
Analysing Facebook ads results - what’s what?
April 20, 2021 04:00 - 16 minutes - 11.6 MBToday I want to talk about analysing your Facebook ads results, what to look at and what it means. Facebook ads manager dashboard gives you a lot of information and it can be quite overwhelming if you’re not familiar with it or know what you’re looking for. When you open up the dashboard you’ll be presented with the default columns that focus on performance. It’s a really good start, but it doesn’t quite give you all of the information you’d want to be looking at. But before we dive ...
What Facebook & Instagram Ads can and can't do
April 13, 2021 04:00 - 12 minutes - 8.8 MBAs I was thinking about topics for the podcast and tuning in to some online conversations, I once again was surprised by all of the opinions on Facebook & Instagram ads. Everyone seems to have something to say about them so I wanted to chime in and give my take on things. In this episode I talk about what Facebook & Instagram ads can and can't do to hopefully clear up some common misconceptions and prevent people from wasting their ads budget. Tune in to hear more about what Facebook & I...
The magic of retargeting ads for e-commerce
April 06, 2021 02:00 - 11 minutes - 7.62 MBAt the time of this podcast episode going live I’ve just opened the next live round of my Facebook Ads for Online Stores course and I can’t wait to teach another group of awesome online store owners how to run their own Facebook ads. In this episode I want to talk about retargeting ads for e-commerce and why they’re so good. According to Business Insider it turns out that 97% of people who visit your website for the first time leave without buying anything. That’s quite a drop, and unfo...
Launching a Podcast to Amplify your Business with Lyndal Harris
March 29, 2021 21:00 - 45 minutes - 31.5 MBLast year I started this podcast and it has been an exciting journey. In today's episode I talk to Lyndal Harris about how launching a podcast can amplify your business. We dive deep into what podcasting is, why it's a unique form of marketing, what the benefits are and Lyndal gives us tips on what to talk about on your podcast. When I first thought of launching a podcast I was worried about all the things I had to do, but looking back, now that it's launched it wasn't that hard. Lyndal ...
The customer buying cycle and Facebook ads
March 23, 2021 06:00 - 13 minutes - 9.58 MBToday I want to talk about an important marketing topic and how it ties in with Facebook ads. I’m talking about the customer buying cycle and Facebook ads. The customer buying cycle is an important part of your customer journey and it really pays to spend some time thinking about it. It will literally help you with any marketing activity that you do. Firstly, let’s look at what the customer buying cycle is. The buying cycle (also known as a purchase cycle) is the process a customer g...
Skyrocket Your Sales with the 3S Framework with Angela Henderson
March 15, 2021 21:00 - 39 minutes - 27.1 MBAs a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business. In today's episode, I talk with Angela Henderson about the sales aspect in business and what to focus on when you want to skyrocket your sales (because that's something every business owner wants, right?!) Growing your business isn't as simple as it sounds and there are a few things you need to consider first. Ang...
Why outsourcing your Facebook ads isn't (always) the answer
March 08, 2021 21:00 - 21 minutes - 14.6 MBYou might have been thinking about running Facebook & Instagram ads but you're unsure if you should learn to do it yourself or if you should outsource them. I understand that maybe you think running facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok. Tune into this episode, because I’m going to give you some insights that might change your mind or at the very least you’ll be better prepared when you do outsource your ads. I'll talk about why I think you sho...
Process to Profit: Building process to increase your bottom line
March 01, 2021 21:00 - 39 minutes - 26.8 MBIn this episode I speak with Lauren June about processes and systems to increase your bottom line. The foundations of your business are built on systems and processes, without them it's hard to grow and scale your business. Listen in if you're in business and know that you need to get processes in place. We talk about where to start and how to set up the foundations of your business so that you can grow. Tune in 🎧 Access Lauren's free Asana training here Connect with me Website: www.n...
Selling more of your products with Facebook and Instagram ads
February 22, 2021 21:00 - 14 minutes - 9.8 MBMy conversations with online store owners usually go like this: "I'd really like to sell more, can you help me do that?" and my answer is usually " do you have an hour?" There's so much that goes into selling more of your products with Facebook and Instagram advertising. In this episode I talk about how you can use Facebook and Instagram ads to sell more of your products. When I talk about products I generally speak about physical products, but it could be digital products too. Althou...
Getting under the hood – how to really know your customers and why it’s the best thing you can do for your business
February 15, 2021 21:00 - 31 minutes - 22 MBEvery marketer I know will talk about how it's incredibly important to know your customer. In this episode I talk with fellow marketer Amy Annetts about getting under the hood of your business is the best thing you can do and why. We dive into customer personas and demystify the art of creating them. If you haven't got a crystal clear picture of who you're talking to online, listen in and take lots of notes. This is the most important marketing task you'll do this year. Tune in 🎧 Downlo...
Facebook Advertising metrics to be watching
February 09, 2021 02:00 - 12 minutes - 8.95 MBWhen you start running Facebook and/or Instagram ads you’ll be getting tons of data that you might not quite understand or know what to do with. So I’d like to talk about which advertising metrics you need to watch. Of course it all depends on what you’re trying to achieve with your ads and how you have set them up, but we’ll go through a few scenarios that will help you understand your numbers better. As an ads manager I watch all of the metrics and you should too, but there are a few th...
Joining the Clubhouse conversation to grow your business
February 01, 2021 21:00 - 25 minutes - 17.6 MBClubhouse is taking the business world by storm and many business owners are taking the opportunity it offers. One early adopter of Clubhouse is Kate Toon and in today's episode we talk all things Clubhouse. Learn more about the platform, hear how Kate is using it for her business, find out how you can join the conversation too to use Clubhouse to grow your business. Tune in now 🎧 Connect with Kate: www.katetoon.com Free download: Clubhouse Guide Connect with me Website: www.newsc...
Where to start with Facebook ads - what to do first
January 25, 2021 21:00 - 9 minutes - 6.33 MBFacebook advertising can be a little daunting when you don't know where to start. There are a few things that you need to know before you dive in. In this episode I talk about where to start with Facebook ads and what you need to do first. The resources mentioned in this episode are: Pixel series: https://www.biancamckenzie.com/what-is-a-facebook-pixel/ http://www.biancamckenzie.com/facebook-pixel-install/ https://www.biancamckenzie.com/where-install-facebook-pixel/ http://www.bi...
Does DIY Marketing work for Small Business Owners
January 18, 2021 21:00 - 27 minutes - 18.8 MBIf you’re starting your business or thinking of starting one, this episode is jam packed full of gold nuggets for you. Kerry and I talk about DIY marketing for small businesses. We talk about the best starting point, what marketing tactics and platforms to consider, things to consider when DIYing and a few other things we’ve learned along the way. It was so good to chat with Kerry and hear her take on marketing. She’s a wealth of knowledge and you’ll walk away with great insights. Tune...
3 Ways to use Facebook advertising to grow a waitlist of clients
January 12, 2021 05:00 - 14 minutes - 9.76 MBFacebook ads can help you with attracting new customers, as long as you think about how you want to go about this. So in this episode I want to talk through 3 ways to use Facebook ads to grow a waitlist of clients. This episode is most relevant to people with service based businesses and course creators, but if you own an e-commerce business you’ll probably get some ideas from this episode too. When you are a service provider, coach, course creator or someone who sells high ticket items, ...
Turning content into courses with Sam Winch
January 04, 2021 21:00 - 35 minutes - 24.3 MBIn today's episode I talk to Sam Winch, the queen of course creation. We dive deep into the topic of turning content into courses, looking at what content is vs content as a course, we talk about course creation and how you can get started on your own course, we talk about launching and selling courses plus we take a peek at what software platforms you can use to host your courses. If you're a course creator or if creating your own course is on your list for this year, listen in and make...
5 Business lessons I learned in 2020
December 28, 2020 21:00 - 12 minutes - 8.67 MBThis is it. The end of the year. The last episode of 2020. When we started this year I actually didn’t know that I was going to launch a podcast. Honestly, I normally plan everything very carefully but this year has thrown everyone some curveballs I think, and I had to roll with the punches a little bit more. I think this past year has been one of the hardest years for me in business, in terms of juggling client work, managing my business, having my toddler at home full-time for 4 mon...
How Money Blocks Put A Ceiling On Our Business Success with Caroline Labour
December 21, 2020 21:00 - 42 minutes - 29.1 MBIn this episode I sit down with money mindset coach Caroline Labour. We talk about how your money blocks are putting a ceiling on your business success and go deep into what money blocks are, how they begin, how everyone has them and what you can do to successfully clear them and step up to the next level in your business. I honestly loved talking to Caroline and could have spent hours diving into this topic. It's full of gold and you'll walk away wanting to get even deeper into this topi...
A deep dive into Facebook ads audiences
December 14, 2020 21:00 - 25 minutes - 17.8 MBI’ve started planning out some of my upcoming Facebook ad campaigns, as well as creating strategies for my clients and one super important part of running Facebook ads is to make sure that you show them to the right people. So today I want to dive a little bit deeper into Facebook ads audiences. Who you show your ad to is super important and will determine whether or not you’ll see the conversions you want to get. You may have heard me speak of aligning your Facebook ads goals to the obje...
Building a thriving creative business with Eliska Lam-Chan Siy
December 07, 2020 21:00 - 30 minutes - 21.1 MBIn this episode I talk with Eliska Lam Chan-Siy about how she built her wedding styling business Ruffles and Bells to the empire it is right now. Eliska is a wealth of knowledge and I loved learning more about her business and the insights she shares with us. Oh, and Eliska doesn't come from a 'creative' background, which is even more interesting I find. Tune it now 🎧 Connect with Eliska: www.rufflesandbells.com.au www.instagram.com/rufflesandbells Connect with me Website: www.newsch...