Facebook ad objectives: what are the options and what do you choose?

In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose?

Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign.

What do you want to achieve with your ads?

Knowing what kind of results you want for your ad campaign helps you select the right objective, which helps your campaign perform better and you’re more likely to get the results you’re aiming for.

The objective you choose sends information back to Facebook about your goals and what action you want people to take from your ad, and Facebook’s smart algorithm will show your ad to people in your audience who are most likely to take this action. 

Because Facebook collects data on what people do, such as clicking on links, it’s super smart and uses this information to optimise your ad campaigns. 

Now that we know that our goal is important, let’s look at the different types of objectives.

🎧Tune in

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