New School of Marketing
172 episodes - English - Latest episode: 5 days ago - ★★★★★ - 1 ratingThe place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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Episodes
Making mistakes is vital in your business and what to do when you f*ck up
March 27, 2023 21:00 - 9 minutes - 6.26 MBThe past few weeks I have had multiple conversations about making mistakes in business and getting negative reviews. If you’re human you’re going to make mistakes, it’s inevitable. It’s not a bad thing to make mistakes, it’s going to add to your learning experience and it’ll help you grow. I often have to remind my daughter that she didn’t know how to walk when she was born and to learn to walk she had to fall down a lot before she could master it. It’s the same thing with running a busi...
Photography for good with Gemma Carr
March 20, 2023 21:00 - 43 minutes - 29.8 MBIn this episode I talk with photographer Gemma Carr about how photos and photography can benefit your business and how to get the right photos for your business. We also talk about using photography for good, how to align what you do in business with your values and how to avoid hustle culture. This episode is full of gems and if you're wondering how to stay on your path, build a sustainable business that cares about the environment, tune in. You'll find more about Gemma on her website an...
Attract clients 24/7 with this simple, low cost ad strategy
March 13, 2023 21:00 - 9 minutes - 6.77 MBIn today's episode I want to talk about a Facebook ad strategy that has been overlooked for years but I see more and more people use it, and for good reason. If you’ve been advertising on Facebook for years you’ll have noticed that quite a lot has changed. It’s getting busier, harder to stand out and the cost keeps increasing. So rather than using the same old strategies, advertisers have had to come up with new ways to run ads that convert or they’ll simply waste their ads budget. Fiv...
Writing conversion copy for your Facebook ads, here's what you need to know
March 06, 2023 21:00 - 18 minutes - 12.9 MBI’m really excited about this episode and have been having so much fun with creating it. AI - artificial intelligence - has been around for quite some time but now it’s becoming more accessible to all of us. I’m not sure if you’ve had a play with it yet but I had a good play with it for this episode and while it gave me some pretty good answers, I definitely had a whole lot to say and add haha. I’m definitely not going to hand over all of my copywriting and ad copy to a robot, even though ...
Marketing your business without social media (and what’s changed) with Leonie Dawson
February 27, 2023 21:00 - 37 minutes - 25.5 MBI'm so super excited to have the amazing Leonie Dawson on my podcast to talk about marketing without social media. We chat about: Leonie's journey in business Why she decided to ditch social media for two years How that went for her Why she decided to bring it back and how What she would do if she were starting from scratch right now Lots of other gold Leonie nuggets Tune in to this episode and learn all about building your business the Leonie way --------- Get yourself some Leon...
Grow your business with a podcast
February 20, 2023 21:00 - 14 minutes - 9.87 MBToday I want to talk about podcasting and why I think it’s a great idea to start a podcast for your business. Now, don’t get me wrong, podcasting isn’t for everyone but many of you could grow your business with a podcast. Let’s look at how a podcast can help you grow your business. It positions you as a thought leader and industry influencer One of the best things about podcasting is that anyone can become a thought leader or influencer. All you need is a message and a means to record ...
3 Ways to grow your leads and increase your income
February 13, 2023 21:00 - 16 minutes - 11.2 MBOk, let’s talk about leads and how to grow your leads, because without leads your business will dry up. You need leads to fuel your business. Let’s first determine what a lead is. A lead refers to contact with a potential customer. Some people would also call it a prospect. We can also think of a lead as someone who is interested in what you or your company has to offer and the aim with marketing and sales is to convert a lead into a paying customer. Attracting more leads means that y...
5 Top marketing strategies for service providers and local businesses
February 06, 2023 21:00 - 16 minutes - 11.4 MBWe’ve been out and about a bit more than we normally do and ever since moving to Tasmania I’ve been quietly spying on all of the local businesses that we engage with. I recently learned that there are close to 40,000 small businesses in Tasmania and the majority of them employ less than 20 people. So we’re definitely surrounded by small businesses here. That’s why I thought it would be great to talk about marketing for service providers and local businesses, because they often market thems...
Nobody can guarantee Facebook ads results
January 30, 2023 21:00 - 14 minutes - 10 MBI’m not sure if you follow many Facebook ads managers or ads coaches, but because I show an interest in Facebook advertising and marketing I get served up a lot of ads by other Facebook marketers. And every so often I see an ad in which the ad manager guarantees a certain result. There are even ads that promote a deal where you don’t pay if they don’t get you results. Sounds amazing right? I mean, who wouldn’t want a guarantee like that. It’s like a total win for you. Don’t get me wro...
The one marketing strategy you need in 2023
January 23, 2023 21:00 - 16 minutes - 11.6 MBLast week I looked at the year ahead and shared some predictions with you. In this episode I want to share the one marketing strategy you need in 2023 (and probably every year after that). The one marketing strategy that gives you the highest return on investment and has for years. The one marketing strategy that allows you to build closer relationships with your audience. The one marketing strategy that everyone thought would become obsolete with the introduction of social media. But...
2023 Marketing and Facebook Advertising predictions
January 16, 2023 21:00 - 21 minutes - 14.6 MBNow that we’ve sliced the top off 2023 and people are getting back to business, I’d love to have a peek into my crystal ball and talk about what I think 2023 has in store for us. Before we leap in, let’s have a look at 2022 and take some lessons on-board because gosh it was an interesting year. 2022 saw a lot of businesses struggling and many had to pivot or go under. It was quite a challenging year for many business owners and if you’ve struggled with sales, profitability and marketing ...
Your ideal client has money to spend - how to find them
October 24, 2022 21:00 - 11 minutes - 7.69 MBYour ideal client has money to spend, they have certain priorities in life, so let’s figure out how to find them so that they spend their money with you. I’ve spoken plenty about how important it is to know your ideal client, and it’s more important than ever. Facebook, Instagram, Tik Tok, and a gazillion other online spaces.. it’s where your ideal client hangs out every day, but you really don’t want to be doing all the things. You’ll end up exhausted, overwhelmed and on some of these plat...
5 Tips for email marketing that sells
October 17, 2022 21:00 - 14 minutes - 10 MBIn this episode I want to talk about email marketing. If you’ve been following me for a while you’ll know that I’m a big advocate of list building and having a community of people who have said ‘yes I’d love to hear more from you’. Those are the kind of people who are into you, they’ve said that they are interested in what you do and want to hear more. If you’re not sure why you should be building your list, aka database of email addresses, tune in to episode 81 where I talk more about lis...
3 Simple tips for improving your online store sales
October 10, 2022 21:00 - 11 minutes - 8.01 MBToday I want to talk about improving your online store sales and it’s a flow on from last week’s episode because I wasn’t quite done talking about this. So let’s dive in. I’m going to give you 3 simple tips for improving your online store sales. Make it simple and very clear I’m not sure if you tuned in last week, but I mentioned that I went to order flowers to share our sympathies. I must have visited half a dozen websites and many florists lost my business because they didn’t make it ...
Why you need a website for your business
October 03, 2022 21:00 - 16 minutes - 11.5 MBToday's topic might be an odd one if you basically live in the online world. I’m talking about myself here. I live and breathe online marketing, so I’m always surprised when I find out that a business doesn’t have a website. Ever since moving to Tasmania I’m finding that a lot of businesses don’t have websites and survive either by just having a physical presence or they see their social media account as their online presence. When we first moved here I really struggled to find certain ser...
Money talk - How to determine your ads budget
September 20, 2022 01:00 - 18 minutes - 12.9 MBIt's the CELEBRATION episode 🎉 Join me as I dive into how to determine your Facebook & Instagram advertising budget by reverse engineering. If you're investing money in ads, you need to do this before you get started so that you're not blindly throwing money at Facebook. I'm also celebrating the milestone of reaching 101 podcast episodes and have a special offer for you (valid until 31 October 2022). Tune in today 🎧 --------------------------- Get the celebration bundle here Connec...
How to prepare for your Black Friday promotion now
September 12, 2022 22:00 - 9 minutes - 6.73 MBLet's talk about Black Friday sales. I’m super excited about this episode, which is interesting because I used to not like Black Friday sales. I’m actually not a fan of sales in general, because it usually just trains your audience to wait for the sale. The only time I’m ok with a sale is if you want to move stock to make space for new stock, or for a really special occasion. Other than that, I don’t suggest offering sales more than twice per year. Anyway, let’s get back on track. How ...
Repeating yourself is essential for sales
September 06, 2022 05:00 - 11 minutes - 8.17 MBIt’s my mission to make marketing easy and fun, because it’s something everyone can do. I have to admit, there have been times where I’ve fallen out of love with marketing. Yes, it happens to all of us I think. But then I realised that I’d been comparing myself too much because of all the things I see on social media. So I took a step back, had a really good journaling session and it became clear to me what parts of marketing I love and which parts I don’t like so much. You see, I’m not g...
How to audit your own Facebook ads performance
August 30, 2022 05:00 - 15 minutes - 10.4 MBA few weeks ago I launched the No BS BS Club, which if you are not familiar with it, is a marketing membership but not as you know it. In the club you get access to weekly business brainstorm calls with me, all for less than lunch with friends. I’ll put the link in the show notes so you can find out for yourself what it is exactly. Right now it’s open to join as a founding member, but this ends at the end of August. So we’ve had a few calls with the club and it has been so much fun, and ...
How to grow an audience of ideal customers hosting giveaways with Aims Watts
August 08, 2022 22:00 - 17 minutes - 12 MBToday's episode is one with a twist! I'm hosting a podcast take-over and the first guest is Aims Watts from Indy Bindy Fabrics. Get ready for a jam packed episode with super helpful steps to grow an audience of ideal clients by hosting giveaways. Learn how Aims doubled her audience using this strategy and how you can too. Aims gives you the step-by-step formula of how you can also grow your audience with ideal clients and not just numbers. Tune in today 🎧 Find out more about Aims and Ind...
The most important part of your about page
August 02, 2022 01:00 - 8 minutes - 6.12 MBOn the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today's episode is brought to you by my annoyance (just kidding). As I was browsing through these websites, I went to their about pages. In case you didn’t know this, your about page is one of the most frequently visited pages of your website. I was on probably 4 or 5 different websites and looked at their about pages. Out of all of ...
Why you must do a launch debrief after every launch
July 25, 2022 22:00 - 14 minutes - 10.1 MBIn today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them. Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for an online program, course or membership. So what happens with a client launch is that we spend a certain amount of time building up the client’s audience, we also build their email list and then they open cart for their prog...
3 Things successful online store owners do regularly
July 18, 2022 22:00 - 9 minutes - 6.63 MBIn today’s episode I want to talk about 3 things successful online store owners do regularly. Of course there are many more things they do, but I’m focusing on things that move the needle. Things that will make a difference to your sales and bottom line. These 3 things will make a big difference if you do them regularly - it's the key to your store growth. Tune in today 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolof...
Will Facebook ads work for my store?
July 11, 2022 22:00 - 9 minutes - 6.37 MBToday I want to talk about Facebook ads for your store, and whether it will work. I get that many of you are curious about Facebook ads, but at the same time hesitant of the unknown and whether you’ll get a return on your investment. Let me be honest, Facebook & Instagram ads don’t work for everyone, at least not in the way you probably want them to. Let me explain. You most likely want to run ads to get sales, which is fair enough, you’re running a business after all, not a fan club. ...
Support your ads strategy with organic content
July 04, 2022 22:00 - 13 minutes - 9.19 MBFacebook ads can be amazing at increasing your traffic, attracting leads and converting to sales, but the days of simply putting up an ad and it doing exactly what you want are over. Back in the good old days you could simply run a lead generation campaign and get leads at a really low cost per lead, but that’s not always the case nowadays. The ads landscape has changed a lot. There are more players, but not necessarily more space in the newsfeed so it’s becoming more and more competitive....
Save time by batching your social media content
June 27, 2022 22:00 - 13 minutes - 8.99 MBMarketing is one of my favourite topics and if you’re in business you simply can’t escape it. Without marketing nobody will find you. Makes it sound pretty dramatic but it’s true. Even telling your friends and family about your business is a form of marketing. In the past 10 years so much has changed in the marketing landscape. With the rise of social media platforms and digital opportunities it can feel like a bit of a minefield for business owners. Social media is a great opportunity...
How to sell to the empowered, ready-to-buy client in your content with Swapna Thomas
June 20, 2022 22:00 - 39 minutes - 27.2 MBThere are so many sides to marketing, and one of the puzzle pieces is who you market to. In this episode I speak with Swapna Thomas about how to sell to the empowered, ready-to-buy client in your content. Having clients that are ready to work with you right now is something we all dream of right? That's what we uncover in this episode. Tune in to learn how you can also sell to ready-to-buy clients. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Fac...
Build trust and sell more of your products
June 13, 2022 22:00 - 14 minutes - 10.1 MBWe’ve just wrapped up a long weekend here in Australia to celebrate Queen Elizabeth’s birthday. We booked tickets to a winter festival and it was lovely. The food was amazing, there was music and they had workshops for the kids. Normally we kind of hibernate during winter and don’t get out much but if there’s one thing I love about moving to Tasmania it’s all of the little festivals they have on. There’s always something to do, places to go, people to meet. Talking about people. In this ep...
One thing that's absolutely essential for successful ads
June 06, 2022 22:00 - 7 minutes - 4.97 MBI want to talk about the one thing that is absolutely essential for successful ads. It’s essential for successful marketing. It’s essential for a successful business. Without this part you can apply all the tactics you like, but you won’t sell a thing. It’s the one thing every marketer will go on and on about. For good reason. Tune in to learn what you need 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing In...
How to grow your email list as an ecommerce store
May 30, 2022 22:00 - 10 minutes - 7.08 MBWith the end of the financial year looming it’s time to clear some stock and make space for new products right? If you want some ideas on what to do to sell some of that current stock, listen back to episode 83 where I give you marketing ideas for the end of the financial year. In this episode I want to talk about one of my favourite things. List building, but in particular - how to grow your email list as an ecommerce store. If you haven’t tuned in to one of my previous episodes about l...
What is the Enneagram and how can support you in business? with Samantha Baldock
May 25, 2022 22:00 - 37 minutes - 25.5 MBThere are so many personality assessment tests available and I'm sure you've even taken some of them. I have to be honest and tell you that I had never heard of the Enneagram until I met Samantha Baldock after moving to Tasmania (Sam lives only 10 minutes away from me). The Enneagram was a complete mystery to me before this podcast and I've loved every minute of talking to Sam about it. It's an incredibly powerful tool that looks at motivation as the driver, which makes it very relevan...
Get More Done In Half the Time by Eliminating Brain Fog with Biohacking with Tanessa Shears
May 23, 2022 22:00 - 43 minutes - 30 MBSay the word productivity and you have my attention, especially with two kids in my life. In this episode I speak with Tanessa Shears about getting more done by eliminating brain fog with biohacking. I'd be lying if I said I didn't learn a ton in this interview. It's literally jam packed with really interesting research that I didn't know, and I've taken so much out of this episode for myself. If you're someone who feels sluggish at any part of the day or struggles to focus, tune in and f...
How to block people from trolling your ads
May 16, 2022 22:00 - 9 minutes - 6.56 MBSadly trolling is part of online business and at some point you might see some negative comments on your ads or your posts. Inside this episode I share tips on how to deal with these comments and how to stop it from happening again. Tune in to hear more about trolls (not the cute pink fluffy ones) Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram: @bianca_mckenzie Learn from me: Meta Ads Success Bundle ...
7 Marketing ideas for EOFY
May 09, 2022 22:00 - 8 minutes - 5.65 MBI know it’s only May but if you’re in Australia that means the end of the financial year is not far off and it really means that if you want to host a promotion for it you need to start planning your offers now. If you’re an eCommerce business you’re probably used to planning ahead. You’re probably ordering Christmas stock and organising your December promo calendar already. Anyway, the end of the financial year is almost here and in this episode I wanted to talk about 7 marketing ideas ...
What's working right now - Facebook ads tips from the front line
May 02, 2022 22:00 - 8 minutes - 5.56 MBWhile I’ve been on maternity leave, and technically still am, I’ve kept a close eye on what’s happening with Facebook ads and my small and mighty team as well as my peers are keeping me in the loop. So in this episode I want to dive into what’s working right now and share Facebook ads tips from the front line. Firstly I want to mention that the Facebook ads landscape has changed a lot in the past year. What used to work doesn’t anymore and advertisers have had to change and adapt new strat...
Why list building is still the most popular type of ad objective
April 25, 2022 22:00 - 8 minutes - 5.81 MBThe last few weeks there have been lots of conversations in my peer group about list building and how important it still is for businesses. Especially for coaches, course creators and service based businesses but equally so for e-commerce businesses. It made me think about this topic more, and how this information should be shared further and not just kept in my peer group of ads managers. So in today’s episode I want to talk about list building and why it’s still the most popular type o...
Why packaging matters
April 18, 2022 22:00 - 9 minutes - 6.58 MBSetting up an ecommerce store and selling your product is one thing, but there’s so much more to selling a product. So let’s talk about packaging and why it matters. Online shopping is huge. People get parcels every day. I actually pick up parcels from the post office regularly (yes, my secret is out). My online shopping experience doesn’t end when I add things to my cart and check out, I’d argue that it’s when it starts. Your packaging is part of the experience for your customer and t...
[Replay] Getting under the hood – how to really know your customers and why it’s the best thing you can do for your business
April 11, 2022 22:00 - 31 minutes - 22 MBOne of the most important things in running a business is to know who your customer is. It's something I always come back to, because if you don't have a very clear understanding of who you're selling to it becomes incredibly hard to sell what you offer. That's why I'm sharing this episode from the archives. Tune in and find out who you're really selling to. In this episode I talk with fellow marketer Amy Annetts about getting under the hood of your business is the best thing you can do a...
The biggest Facebook ads mistakes to avoid in 2022
April 04, 2022 22:00 - 11 minutes - 7.94 MBEach year I talk or write about mistakes and Facebook ads, and most of the time they’re quite similar. Although, I often don’t see things as mistakes but rather learning opportunities. Anyway, instead of looking at the mistakes that people usually make (and repeating myself), I’m going to focus on what has changed with Facebook ads recently and where I see people going wrong right now. Tune in to learn more about what to avoid this year -------- Get in touch with me here: www.biancamck...
The biggest Facebook ads mistake to avoid in 2022
April 04, 2022 22:00 - 11 minutes - 7.94 MBEach year I talk or write about mistakes and Facebook ads, and most of the time they’re quite similar. Although, I often don’t see things as mistakes but rather learning opportunities. Anyway, instead of looking at the mistakes that people usually make (and repeating myself), I’m going to focus on what has changed with Facebook ads recently and where I see people going wrong right now. Tune in to learn more about what to avoid this year -------- Get in touch with me here: www.biancamck...
[Replay] How to start with Facebook ads as a total beginner
March 28, 2022 21:00 - 13 minutes - 9.26 MBThis is probably one of the topics that's most needed, especially because I hear of so many people being disappointed with Facebook ads when they first start out. So if you're new to ads, tune in to this replay episode. ----------------- Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market...
Improving your eComm abandon cart rate
March 21, 2022 21:00 - 11 minutes - 7.65 MBIt’s mid March and on the 6th of this month we welcomed our baby boy into this world. He was very speedy, giving us barely enough time to get to hospital. These first weeks with him home have been a massive adjustment but I’m loving it, he’s a pretty relaxed baby. A few weeks ago, in episode 72, I spoke about improving your website to improve your conversion rate. In today’s episode I want to talk about improving your eComm abandon cart rate. First up, I want to say that abandon carts ar...
[Replay] Skyrocket Your Sales with the 3S Framework with Angela Henderson
March 14, 2022 21:00 - 39 minutes - 27.1 MBAnother fantastic episode from the archives 👇 ------------- As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business. In today's episode, I talk with Angela Henderson about the sales aspect in business and what to focus on when you want to skyrocket your sales (because that's something every business owner wants, right?!) Growing your business isn't as simple as it soun...
[Replay] 3 Ways to use Facebook advertising to grow a waitlist of clients
March 07, 2022 21:00 - 14 minutes - 9.76 MB[Replay] This episode was another favourite. Facebook ads can help you with attracting new customers, as long as you think about how you want to go about this. So in this episode I want to talk through 3 ways to use Facebook ads to grow a waitlist of clients. This episode is most relevant to people with service based businesses and course creators, but if you own an e-commerce business you’ll probably get some ideas from this episode too. When you are a service provider, coach, course cr...
[Replay] Should you run Facebook & Instagram ads in your business?
February 28, 2022 21:00 - 9 minutes - 6.84 MBAnother replay for you to enjoy. I get asked this question a lot, so here's my answer. Should you run Facebook & Instagram ads in your business? I get asked this question quite often, and because I get paid to manage people’s Facebook ads you might think that I have a strong bias towards saying yes. And you’re right, I do think that most businesses could benefit from Facebook advertising. After all, it’s the biggest social media platform with more than 2.8 billion active users worldwide,...
How to improve your website to improve your conversion rate
February 21, 2022 21:00 - 17 minutes - 12.1 MBIn today’s episode I want to talk about how you can improve your website to improve your conversion rate. I’ll be focusing on e-commerce stores here, but if you’re a coach or have a service based business, this could apply to you too. When we talk about conversion rates, I’m talking about the percentage of people that purchase something from your store vs the amount of people visiting your website. If 100 people visit your website and 3 people purchase something, that means you have a co...
[Replay] Amplify Your Online Advertising with Pinterest Ads with Rose Guthrie
February 14, 2022 21:00 - 32 minutes - 22.5 MBThis episode was a past favourite, thank you all for listening in. In this episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins. Rose is both a Facebook and Pinterest advertising strategist, so she’s well positioned to give us a good look into both platforms and talk about which one is better (or not). We talk about why Pinterest ads are so good, what’s different from other ads types, what you need to do before running Pinterest ads and much more. Tune in to find out ...
[Replay] The importance of list building before launching
February 07, 2022 21:00 - 12 minutes - 8.44 MBAnother star episode from the archives. This episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs. For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list and in this episode I talk about 3 reasons why building your email list should be a priority in your business. Building an email list is something I see as important to build ...
[Replay] Building a profitable product based business with Melissa Robbins
February 02, 2022 04:00 - 25 minutes - 17.6 MBThis is one of my most downloaded episodes and deserves to be bumped up. Enjoy! This episode is for all my listeners with a product based business or aspiring product based business owners. I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more. If you’re growing a product based business you don’t want to miss this episode. Connect with Mel: ...
[Replay] Building a profitable product based business with Melissa Robbins
February 02, 2022 04:00 - 25 minutes - 17.6 MBThis is one of my most downloaded episodes and deserves to be bumped up. Enjoy! This episode is for all my listeners with a product based business or aspiring product based business owners. I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more. If you’re growing a product based business you don’t want to miss this episode. Connect with Mel: ...