Improving your eComm abandon cart rate

It’s mid March and on the 6th of this month we welcomed our baby boy into this world. He was very speedy, giving us barely enough time to get to hospital. These first weeks with him home have been a massive adjustment but I’m loving it, he’s a pretty relaxed baby. 

A few weeks ago, in episode 72, I spoke about improving your website to improve your conversion rate. In today’s episode I want to talk about improving your eComm abandon cart rate. 

First up, I want to say that abandon carts are normal. Not everyone is going to checkout and buy from your store, and that’s ok. That’s all part of being in business. 

Secondly, there are benchmarks, or average numbers for abandon cart rates that you should be familiar with so that you limit your disappointment and know that your store is performing at a certain level. 

Let’s first talk about what an abandoned cart actually means. 

Basically, it’s when someone visits your store and adds something to their shopping cart but doesn’t check out. Aka, they don’t purchase and leave the store. 

The average abandon cart rate of an ecommerce store is 68%, so out of 100 people adding something to their cart, 68 are going to leave their cart and not purchase. 

That seems like a really high number, and that’s why eComm store owners are often disheartened. So let’s look at ways to improve your store so more people checkout. 

Tune in 🎧

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