Why list building is still the most popular type of ad objective

The last few weeks there have been lots of conversations in my peer group about list building and how important it still is for businesses. Especially for coaches, course creators and service based businesses but equally so for e-commerce businesses. 

It made me think about this topic more, and how this information should be shared further and not just kept in my peer group of ads managers. 

So in today’s episode I want to talk about list building and why it’s still the most popular type of ad objective. 

For as long as I’ve been an ads manager, and this goes back more than 7 years, I’ve been talking about list building. At some stage I even had an entire course dedicated to Facebook ads for list building.

List building is still one of the ads that I run for my clients. In fact, it’s the ad I run most for clients. That and retargeting ads. I mostly run list building ads for my course creator and service based clients but I’ve also set them up for e-commerce clients.

So what does all this mean?

List building ads are ads created specifically to get someone in your audience to join your email marketing list so that you can email them about your program or products. 

Tune in to hear more 🎧

Links:

Book a free game plan session
Email marketing benchmarks
Email marketing statistics

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie

Learn from me:

Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code

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