New School of Marketing
172 episodes - English - Latest episode: 5 days ago - ★★★★★ - 1 ratingThe place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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Episodes
How Facebook advertising fits in with your bigger marketing picture
November 30, 2020 21:00 - 14 minutes - 10 MBIf you’re anything like me, you’ll have started planning for 2021 and that’s why I want to talk about how Facebook advertising fits in with your bigger marketing picture. Creating a plan for the year ahead is incredibly important, but you probably know that already. What I want to talk about today is how Facebook advertising fits in with your bigger marketing picture. What I’m going to share with you might work for you or only parts of it may work for you. Take what you need from this epi...
Building a strong brand and the power of niching with Anna Dower
November 16, 2020 21:00 - 19 minutes - 13.4 MBAnna Dower is a powerhouse and absolute boss lady! In this episode we talk all about why having a niche is so powerful, being authentic and an uncool designer and the evolution from one business to another. Anna shares her genius on building a brand and not letting anyone else dictate what that should look like. Tune it now 🎧 Connect with Anna: www.annadower.com www.instagram.com/annacreativementor Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing F...
Protecting your Facebook ad account and getting your ads approved
November 16, 2020 21:00 - 14 minutes - 10.2 MBLast week I had a first in my business. One of my client’s ad accounts was deactivated. I was horrified to be honest, because I had never had that happen before. We knew that it’s happening across the board at the moment and I had heard about more ads getting rejected and in some cases accounts being shut down. So I want to tell you what happened and what we did to get the account reactivated within an hour. But first I want to give you some tips. While Facebook (or its robots) is in ...
Email Marketing Demystified
November 09, 2020 21:00 - 31 minutes - 21.8 MBIn this episode I talk to Yael Keon about email marketing and how it's still one of the most effective and essential platforms in your business. Yael is a world of knowledge on all things email marketing and inside this episode she will demystify email marketing, bust some myths and gives you tons of tips about email marketing for your business. It's an episode you don't want to miss!
Email Marketing Demystified with Yael Keon
November 09, 2020 21:00 - 31 minutes - 21.8 MBIn this episode I talk to Yael Keon about email marketing and how it's still one of the most effective and essential platforms in your business. Yael is a world of knowledge on all things email marketing and inside this episode she will demystify email marketing, bust some myths and gives you tons of tips about email marketing for your business. It's an episode you don't want to miss! Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @n...
The importance of creating a marketing plan and strategy
November 02, 2020 21:00 - 12 minutes - 8.81 MBToday I want to talk about the importance of creating a marketing plan and strategy. I know, not something you probably want to do but it’s so incredibly important to the success of your business so listen in. Marketing plans and strategies seem to have a bit of a bad reputation, or maybe they’re a bit snore-worthy in your eyes but I’m hoping this episode will change your mind. A marketing plan and/or strategy doesn’t need to be a 50 page document or be complicated. It can be as short a...
Building a profitable product based business
October 26, 2020 21:00 - 25 minutes - 17.6 MBThis episode is for all my listeners with a product based business or aspiring product based business owners. I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more. If you're growing a product based business you don't want to miss this episode.
Building a profitable product based business with Melissa Robbins
October 26, 2020 21:00 - 25 minutes - 17.6 MBThis episode is for all my listeners with a product based business or aspiring product based business owners. I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more. If you're growing a product based business you don't want to miss this episode.
Building a profitable product based business with Melissa Robbins
October 26, 2020 21:00 - 25 minutes - 17.6 MBThis episode is for all my listeners with a product based business or aspiring product based business owners. I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more. If you're growing a product based business you don't want to miss this episode. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook gr...
Does Facebook advertising really work?
October 19, 2020 21:00 - 12 minutes - 8.96 MBLet’s have an honest conversation. I see and hear a lot of people saying that Facebook ads are a waste of time and money and they don’t work. And you know, I totally understand where they’re coming from. I do. BUT Why would Facebook be earning billions of dollars from something that doesn’t work? Plus, why would so many people keep investing in ads over and over again? Because they DO work. Marketing always works, but it might not always work straight away. Let’s take a closer look a...
Conversion copy (how it's the most human to human writing you can do)
October 12, 2020 21:00 - 26 minutes - 18.5 MBIn today's episode I talk to Jay Crisp Crow (a.k.a the copy queen) from Crisp Copy about conversion copy. Conversion copy is nothing like content writing and Jay shares what conversion copy is and why it's so important for anyone in business. We also talk about what you can do to write your own conversion copy and how to make sure it's actually doing what it's supposed to do, which is to convert. Tune in to this episode with Jay and start your conversion copy journey today.
Conversion copy (how it's the most human to human writing you can do) with Jay Crisp Crow
October 12, 2020 21:00 - 26 minutes - 18.5 MBIn today's episode I talk to Jay Crisp Crow (a.k.a the copy queen) from Crisp Copy about conversion copy. Conversion copy is nothing like content writing and Jay shares what conversion copy is and why it's so important for anyone in business. We also talk about what you can do to write your own conversion copy and how to make sure it's actually doing what it's supposed to do, which is to convert. Tune in to this episode with Jay and start your conversion copy journey today. Connect wit...
How to grow your email list through organic social media
October 05, 2020 20:00 - 8 minutes - 5.89 MBYou’ve heard me talk about how important it is to grow your email list. In episode 3 I talk about the importance of building an email list before launching and in this episode I’m going to give you 5 ways to build your email list through organic social media. You won’t need to spend a cent. Yes I know, I’m all about speeding up list growth with Facebook ads because that’s basically what it does, it lights a fire under your list building efforts. But, I’m also all about all the free opt...
Launching a profitable signature service with Rachel Kurzyp
September 28, 2020 21:00 - 43 minutes - 30.1 MBIn this episode I talk with Rachel Kurzyp about launching a profitable signature service. We dive deep into attracting clients, niching, what a signature service or program is and why you need one in your business. Rachel shares her 4 step framework for creating a signature service and also talks about the mistakes entrepreneurs are making. I absolutely loved our conversation and I know you will take so much away from this episode. Connect with me Website: www.newschoolofmarketing.com...
Should you outsource your Facebook ads?
September 21, 2020 21:00 - 13 minutes - 9.18 MBA few weeks ago I spoke to someone who is thinking about outsourcing their Facebook ads and after we spoke and talked through all the numbers it became clear that she wasn’t quite ready to outsource her ads yet. Outsourcing her ads management to us right now would mean that she wouldn’t be seeing a return on ad spend because there were a few things that she needs to do first. So, in this episode I talk about whether or not you should outsource your Facebook ads, and if so, when. I have a ...
Smart content with Sandra Muller
September 14, 2020 22:00 - 35 minutes - 24.3 MBHow smart is your content? In this episode I talk with Sandra Muller about creating smart, strategic, evidence-based content. We go deep into what smart content is and why you can’t just write something. You’ll learn more about how you can create smart content for your own business. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram: @bianca_mckenzie Learn from me: Meta Ads Success Bundle (Free) Faceb...
Find your audience and build a connection
September 07, 2020 22:00 - 12 minutes - 8.4 MBIt’s easy enough for us marketers to say that you need to grow your list and then walk away to let you figure out what that means, but I’m here to help you grow your list and attract a community of potential buyers. Once you have set up your email marketing platform you need to start attracting people to join that list, it’s time to start driving traffic to your landing page and I’m going to give you some ideas on how to do this. Then I'll also talk more about connecting with your audience...
Diversifying your income streams with Amanda Kendle
August 31, 2020 22:00 - 21 minutes - 14.9 MBEver heard entrepreneurs say that you should have multiple income streams. I’ve heard people say that you need seven. In this episode Amanda and I talk all about diversifying income streams. You’ll find out what Amanda’s diverse income streams are, how important it is to have diverse income streams and how she juggles it all. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram: @bianca_mckenzie Learn from ...
Marketing on a budget, what you should be doing first?
August 24, 2020 23:00 - 8 minutes - 5.98 MBMarketing is such a big topic, so what should you focus on first? Do you build that super cool website first? Do you connect with a designer and get a logo created? Do you start talking on social media? Do you join a networking group? In this episode I want to talk about where to start when you’re first starting out and marketing your business on a budget. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instag...
Should you run Facebook ads in your business?
August 24, 2020 01:00 - 9 minutes - 6.84 MBShould you run Facebook & Instagram ads in your business? I get asked this question quite often, and because I get paid to manage people’s Facebook ads you might think that I have a strong bias towards saying yes. And you’re right, I do think that most businesses could benefit from Facebook advertising. After all, it’s the biggest social media platform with more than 2.8 billion active users worldwide, so your ideal client is bound to be using it. BUT, there are a lot of things that need...
The importance of list building before launching
August 24, 2020 01:00 - 12 minutes - 8.44 MBThis episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs. For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list and in this episode I talk about 3 reasons why building your email list should be a priority in your business. Building an email list is something I see as important to build a business, especially if you’re looking t...
Marketing, the new school way
August 24, 2020 01:00 - 6 minutes - 4.59 MBI believe that marketing is something that everyone can do and it doesn’t need to be complicated, despite the amount of information you may find that tells you otherwise. That’s what you’ll find in upcoming episodes of this podcast. I’ll be sharing simple and practical tips, insider knowledge and step by step lessons to help you take action on amplifying your traffic, your sales and your income. I’ll also be inviting guests to share their expertise with you, where we’ll be going deep into...