The importance of compelling copy and creative for Facebook ads; and how to create yours

You’ve probably noticed how busy the online landscape is. Especially now that Meta has added a new platform, Threads. If you haven’t yet jumped on and know what it is, it’s basically similar to Twitter. There’s no need for polished images or perfectly written captions. It’s a place where you can be yourself and simply have some banter, at least so far that’s what I’ve noticed. 

You might be resisting because it’s ‘yet another thing’ and I’m hearing you. It’s exactly why I don’t have a Tik Tok account. I just can’t add another thing to my already full social media platform plate. I usually resist for a long time but somehow I jumped onto the Tread wagon really quickly, and I like it because I don’t have to come up with perfect content. I can just ‘chat’. 

So yes, things are busy and noisy which makes it much harder to stand out as a business. Even in the advertising space it’s crowded and ads are competing for attention. It’s more important than ever to be able to create something that stands out and the first thing that stands out in the feed is your creative aka your image, carousel or video. At least it should stand out. 

So let’s look at what makes your creative compelling and how you can create something that people are actually keen to take action on or engage with.

Tune in 🎧

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