The Latest on Google Privacy Sandbox From Inside the Publishing Trenches

Next in Media

English - April 23, 2024 09:00 - 30 minutes - 27.8 MB
Marketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Is gaming finally ready for an advertising explosion?

Next Episode: The IAB Thinks the FTC Hates Ads

Next in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized publishers are feeling the effects of cookies going away, and if they've gravitated to any viable solutions. Martin also gave an update on Google's Privacy Sandbox initiative, and why it's so complex and challenging for the industry to test and implement.

Guest: Amanda Martin

Host: Mike Shields