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Is gaming finally ready for an advertising explosion?
Next in Media
English - April 16, 2024 09:00 - 35 minutes - 32.8 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Trying to move ad spending past DEI box checking
Next in Media spoke with Amanda Rubin, EVP, Brand Solutions at Enthusiast Gaming, about some of the obstacles holding back gaming from becoming the next great ad medium. Rubin also helped break down the state of eSports, the difference between athletes and influencers, and whether big game publishers will ever care about advertising.
Guest: Amanda Rubin
Host: Mike Shields
Sponsored by: Epsilon
Produced by: Fresh Take