Trying to move ad spending past DEI box checking

Next in Media

English - April 09, 2024 09:00 - 36 minutes - 33.2 MB
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Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately.

Guest: Fernando Romero

Host: Mike Shields