Legal Marketing 101 artwork

Legal Marketing 101

88 episodes - English - Latest episode: 4 days ago - ★★★★★ - 3 ratings

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.

The website: rosenadvertising.com

Marketing Business legal marketing lawyer marketing law firm marketing digital marketing legal marketing trends marketing news legal news latest legal marketing law firm advertising legal advertising
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

How to Build Automated Intake

March 25, 2024 10:00 - 20 minutes - 14.1 MB

What should I look for in my email marketing software? Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it should be flawless. Embracing the future doesn't have to mean overhauling your systems overnight. In this episode, I reveal the magic of pacing your ...

What should I look for in my email marketing software?

March 18, 2024 10:00 - 12 minutes - 8.39 MB

What should I look for in my email marketing software? Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three crucial considerations, from integrations to automation, that will make or break your email marketing efforts. Could your legal firm's marketing strategy use a secret weapon? Let's unlock the potential of...

Google Ads Policies: Ep. 4: Compliance Strategies

March 11, 2024 10:00 - 7 minutes - 5.19 MB

Strategies for Compliance with Google Ads Policies Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also resonate with potential clients. Avoid the pitfalls of prohibited content and discover how layout, design, and mobile responsiveness play pivotal roles in user engagement. ...

Google Ads Policies: Ep. 3: Editorial Policies

March 04, 2024 11:00 - 8 minutes - 5.9 MB

Navigating Google Ads Editorial Policies Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards. This episode shines a light on the art of balancing compelling narratives with the stringent demands of truthfulness in ad copy. I'll guide you through the nuances of aligning your messages with the real-life queries of potential clients, ensuring your firm remains a beacon...

Google Ads Policies: Ep. 2: Advertising Policies

February 26, 2024 11:00 - 14 minutes - 9.98 MB

Navigating Google Ads Policies Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google's verification hurdles, all aimed at ensuring your legal services ads are not only compliant but also crafted with the highest standard of integrity. From this episode...

Google Ads Policies: Ep. 1: Introduction

February 19, 2024 11:00 - 10 minutes - 7.41 MB

Introduction to Google Ads Policies Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law firms. In our journey, we'll also lay the bricks for creating ad campaigns that are bulletproof to compliance issues right from the get-go. Visit: ...

Stop Sending Users to Your Home Page

February 12, 2024 11:00 - 6 minutes - 4.78 MB

Stop Sending Users to Your Home Page Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process. We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion powerhouse you need for PPC success. I’ll share insights on crafting landing pages with a singular goal that engages potential clients with precisi...

What is CPC?

February 05, 2024 11:00 - 7 minutes - 5.22 MB

What is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 Youtube For more, visit https://rosenadvertising.com Support the show

Your 2024 Marketing Plan

January 29, 2024 11:00 - 12 minutes - 8.55 MB

Your 2024 Marketing Plan Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn't stop there: we're talking about AI, and paid advertising like PPC, too. This episode isn’t just about predictions; it’s packed with actionab...

Google's New Sensitive Events Policy: What's the Deal?

January 22, 2024 11:00 - 6 minutes - 4.17 MB

What's up with Google's new Sensitive Events policy? Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis. It's not just about staying compliant. Discover how Google's policy could alter the trajectory of your marketing efforts when society faces emergencies and tragedies. Visit: Legal Ma...

How Do I Drive Traffic to Lead Magnets?

December 18, 2023 11:00 - 5 minutes - 3.83 MB

How Do I Drive Traffic to Lead Magnets? Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see your lead magnet, download it, and effectively engage with your lead nurturing system. Visit: Legal Marketing 101 Youtube For more, visit https://rosenadvertising.com Support the show

How to Make Better First Impressions Online

December 11, 2023 11:00 - 8 minutes - 5.54 MB

How to Make Better First Impressions Online Join our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three key areas where you're likely making your first impression with potential clients. From the episode: Legal Marketing 101 Youtube For more, visit https://rosenadvertising.com Support the show

3 Ways to Use AI in Your Marketing Right Now

December 04, 2023 11:00 - 11 minutes - 8.24 MB

3 Ways to Use AI in Your Marketing Right Now Join our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, predictive analytics, and content creation. From the episode: Can AI Make Me a Marketing Plan? S2E39 ChatGPT Gamma Emma Canva For more, visit https://rosenadvertising.com Support the show

How to Make a Podcast

November 27, 2023 11:00 - 13 minutes - 9.47 MB

How can I make my own podcast? Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it happen. There's no definitive 'right' way to podcast, but my method has been effective and might just be the beacon you're searching for. From ...

What is Contextual Advertising?

November 20, 2023 11:00 - 6 minutes - 4.25 MB

What is Contextual Advertising? Join our host, Toby Rosen, to learn how contextual advertising can take your marketing to the next level. This strategy is redefining how law firms connect with potential clients by delivering targeted content that fits seamlessly within their online journey. For more, visit https://rosenadvertising.com Support the show

PPC Settings Google Doesn't Want You to Know About

November 13, 2023 11:00 - 8 minutes - 5.68 MB

PPC Settings Google Doesn't Want You to Know About Join our host, Toby Rosen, as we dive into some of the settings Google doesn't want you to know about when it comes to PPC and Google Ads. We'll talk about how to subvert the system, bypass Google's filters, and achieve lower click prices than Google wants you to get. If you want to save money on Google Ads, don't miss this episode. Get the PPC course @  RosenInstitute.com For more, visit https://rosenadvertising.com Support the show

What is Quality Score?

November 06, 2023 11:00 - 7 minutes - 5.39 MB

What is quality score? What if I told you that you could save money and earn discounts on Google Ads? Would you be interested? Join our host, Toby Rosen, to find out what quality score really is. I'm going to walk you through what Quality Score is, why you should care about it, and how it can literally pay off to have good Quality Scores. You'll learn how key factors such as click-through rates, ad relevance, and landing page quality affect your score. From the episode: Google's Quality S...

What is Bounce Rate?

October 30, 2023 10:00 - 5 minutes - 3.52 MB

What is Bounce Rate? Join our host, Toby Rosen, to find out what bounce rate really is.  We'll look at bounce rate beyond its basic definition and delve into its impact on user experience, its potential to signal issues like slow loading speeds or confusing layouts, and its role in the loss of potential clients. For more, visit https://rosenadvertising.com Support the show

When Should I Focus on Marketing?

October 26, 2023 10:00 - 11 minutes - 8.06 MB

When Should I Focus on Marketing? Join our host, Toby Rosen, to find out when you should really be focusing on marketing.  Every twist and turn, every high and low of the marketing calendar is part of the journey.  It's not about when to shift your focus to marketing or how to fill a lull in leads; it's about planning, committing, and succeeding, and we're going to show you how it's done. For more, visit https://rosenadvertising.com Support the show

What is an Impression?

October 23, 2023 10:00 - 11 minutes - 7.6 MB

What is an Impression? Join our host, Toby Rosen, to find out what an impression really is. We will dissect how impressions are pivotal to online marketing, explore the significance of impressions in optimizing content, and understand how impressions can provide invaluable insights into the visibility, reach and branding impact of our content. For more, visit https://rosenadvertising.com Support the show

Email Marketing - Part 6 - Advanced Strategies for Lawyers

October 19, 2023 10:00 - 9 minutes - 6.8 MB

Email Marketing - Part 6 - Advanced Strategies for Lawyers Join our host, Toby Rosen, in the sixth and final episode of our email marketing series. We're going to deep dive into creating a regular newsletter, maintaining touch with past clients, and the nitty-gritty of setting up an automation workflow in Active Campaign for reengagement emails.  Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email...

What is a Conversion?

October 16, 2023 10:00 - 8 minutes - 6.07 MB

What is a conversion? Join our host, Toby Rosen, to find out what a conversion really is.  We're going beyond the basics of conversions and demystifying the concept of conversions in legal marketing. In this episode, you'll learn the most common pitfalls I see with conversions in Google Ads, Google Analytics, and Facebook Ads accounts.  For more, visit https://rosenadvertising.com Support the show

Email Marketing - Part 5 - Analytics & Tracking

October 12, 2023 10:00 - 7 minutes - 5.08 MB

Email Marketing - Part 5 - Analytics & Tracking Join our host, Toby Rosen, in the fifth episode of our email marketing series. We're talking about the pivotal role of open rate, click-through rate, conversion rate, and unsubscribe rate in crafting your marketing strategy. We'll walk you through the fascinating journey of an email, from the moment it lands in your client's inbox to the final act of conversion, and how you can tweak your tactics based on the data you gather. Join us every T...

What is a Lead Magnet?

October 09, 2023 10:00 - 10 minutes - 7.54 MB

What is a Lead Magnet? Join our host, Toby Rosen, to find out what a lead magnet really is.  We're not talking about run-of-the-mill content here; we're talking about high-quality, highly relevant content, designed to specifically address your client's pain points. We're diving into a list of 9 proven ideas for crafting effective lead magnets. For more, visit https://rosenadvertising.com Support the show

Email Marketing - Part 4 - Automation for Law Firms

October 05, 2023 10:00 - 11 minutes - 7.94 MB

Email Marketing - Part 4 - Automation for Law Firms Join our host, Toby Rosen, in the fourth episode of our email marketing series. We're talking about the potential of automating your campaigns, breaking the misconception of losing personal touch due to automation, and discussing the power of personalization in emails. We explore how to inject your brand into all communications and maintain consistency across platforms. And finally, we touch upon the significance of a streamlined client in...

What is My Secret Weapon for Online Advertising?

October 02, 2023 10:00 - 11 minutes - 7.79 MB

What is My Secret Weapon for Online Advertising? Join our host, Toby Rosen, as we unveil a secret weapon that could revolutionize your legal marketing efforts. This episode draws back the curtain on the power of third-party ad platforms, shining a light on the innovative targeting and creative opportunities they offer. Most importantly, we're going to show you how these platforms can help you connect with potential clients who may not be actively searching for your firm, giving you the edg...

Email Marketing - Part 3 - Creating Effective Campaigns

September 28, 2023 10:00 - 13 minutes - 9.53 MB

Email Marketing - Part 3 - Creating Effective Campaigns Join our host, Toby Rosen, in the third episode of our email marketing series. We're talking about top-notch email marketing practices and the importance of action-oriented CTAs. Starting with the paramount aspect of email deliverability, we share the secrets of maintaining a clean list and authenticating your domain, and we'll dig into crafting content that engages your audience and helps drives your potential clients towards a sale. ...

What is Evergreen Content?

September 25, 2023 10:00 - 5 minutes - 3.99 MB

What is evergreen content? Join our host, Toby Rosen, as we not only unpack the distinct difference between blogging and Evergreen content, but also argue the case for why Evergreen content should be the cornerstone of your SEO and marketing strategies. Ever wondered why your blog posts don't seem to generate consistent traffic to your site? Allow me to transform that curiosity into knowledge as we delve into the world of Evergreen content for legal marketing. For more, visit https://rose...

Email Marketing - Part 2 - Lists, Tags, & Contacts

September 21, 2023 10:00 - 9 minutes - 6.85 MB

Email Marketing - Part 2 - Lists, Tags, & Contacts Join our host, Toby Rosen, in the second episode of our email marketing series. We're talking about lists, tags, and contacts in ActiveCampaign, how to keep your account organized and avoid an email marketing nightmare, and an automation trick to keep the systems working for you.  Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and m...

How Do I Get Started With Video Marketing?

September 18, 2023 10:00 - 8 minutes - 5.95 MB

How do I get started with video marketing? Join our host, Toby Rosen, to talk about how to unleash the full potential of video marketing for your law firm. From understanding why video marketing is now more accessible and crucial than ever to leveraging simple tech tools to create top-quality videos. Don't let camera jitters stop you; we're talking about how to overcome common fears and tips on creating compelling video content For more, visit https://rosenadvertising.com Support the show

Email Marketing - Part 1 - Intro to ActiveCampaign

September 14, 2023 10:00 - 6 minutes - 4.55 MB

Email Marketing - Part 1 - Introduction to ActiveCampaign Join our host, Toby Rosen, in the first episode of our email marketing series. We're talking about ActiveCampaign, and how to evaluate email marketing software for your law firm. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Get the latest on legal marketing every Monday! Get ActiveCampaign For more, visit rose...

Should I Use Facebook Lead Forms?

September 11, 2023 10:00 - 13 minutes - 9.52 MB

Should I Use Facebook Lead Forms? Join our host, Toby Rosen, and find out if you should use Facebook Lead Forms and Google Lead Forms, or if they suck.  For more, visit https://rosenadvertising.com Support the show

All About AI - Part 4 - Future-proofing Your Practice

September 07, 2023 10:00 - 12 minutes - 8.36 MB

All About AI - Part 4 - Future-proofing Your Practice Join our host, Toby Rosen, in the last episode of our current set of episodes on AI in the legal space. We're talking about future-proofing your practice by creating an innovative culture, and plotting your course towards AI integration. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Get the latest on legal marketing ...

Can AI Make Me a Marketing Plan?

September 04, 2023 10:00 - 18 minutes - 12.5 MB

Can AI make me a marketing plan?  Join our host, Toby Rosen, as we go through a marketing plan created by ChatGPT, and touch on each element of the plan. Can AI really make a good marketing plan? Find out in this week's episode.  For more, visit https://rosenadvertising.com Support the show

All About AI - Part 3 - Legal Operations Efficiency

August 31, 2023 10:00 - 11 minutes - 7.78 MB

All About AI - Part 3 - Legal Operations Efficiency Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into optimizing legal operations. From supercharging document review to invoicing and time tracking, AI is poised to help law firms streamline processes and scale their practices. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Ge...

How Do I Dominate Local SEO?

August 28, 2023 10:00 - 11 minutes - 7.88 MB

How Do I Dominate Local SEO?  Join our host, Toby Rosen, to talk about how to dominate local SEO. We'll talk about the key elements of a successful local SEO strategy, and what you can do to start crushing your competition on Google. For more, visit https://rosenadvertising.com Support the show

All About AI - Part 2 - Marketing & Data Driven Decision Making

August 24, 2023 10:00 - 17 minutes - 12.2 MB

All About AI - Part 2 - Marketing & Data Driven Decision Making Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into data-driven decision making, AI for marketing, and how AI is empowering law firms to improve client experience. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Get the latest on legal marketing every Monday! For...

Are My Google Ads Really Working?

August 21, 2023 10:00 - 9 minutes - 6.49 MB

Are my Google Ads really working? Join our host, Toby Rosen, to talk about how to tell if your Google Ads campaigns are really working. We'll discuss a couple tracking techniques, and my favorite system for tracking your marketing. From this episode: WhatConverts For more, visit https://rosenadvertising.com Support the show

All About AI - Part 1 - Intro to Artificial Intelligence

August 17, 2023 10:00 - 12 minutes - 8.61 MB

All About AI - Part 1 - Intro to Artificial Intelligence Join our host, Toby Rosen, as we begin our series on AI in the legal space. We're starting with a quick introduction to what AI is, and some of the major ways it's going to impact our world. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more! Get the latest on legal marketing every Monday!  For more, visit https://ros...

The Best Marketing Scams I've Ever Seen

August 14, 2023 10:00 - 9 minutes - 6.56 MB

The best marketing scams I've ever seen Join our host, Toby Rosen, to talk about 2 products that have unbelievable marketing, and how we can leverage the tactics big brands use to build more successful marketing machines for law firms. For more, visit https://rosenadvertising.com Support the show

The Best Scams I've Ever Seen

August 14, 2023 10:00 - 9 minutes - 6.56 MB

The best scams I've ever seen Join our host, Toby Rosen, to talk about 2 products that have unbelievable marketing, and how we can leverage the tactics big brands use to build more successful marketing machines for law firms. For more, visit https://rosenadvertising.com Support the show

Landing Page Basics - Part 4 - What does success look like?

August 07, 2023 10:00 - 11 minutes - 8.05 MB

Landing Page Basics - Part 4 - What does success look like? Join our host, Toby Rosen, as we conclude our Landing Page Basics series, diving deep into landing pages and the data we need to be looking at for success. We'll wrap up the entire series, and provide a few final tips on how to build a successful landing page for legal marketing. For more, visit rosenadvertising.com Support the show

Landing Page Basics - Part 3 - CTAs & Leads

July 31, 2023 10:00 - 11 minutes - 7.93 MB

Landing Page Basics - Part 3 - CTAs & Leads Join our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best practices for using calls-to-action (CTAs) and how we actually collect leads. For more, visit rosenadvertising.com Support the show

Landing Page Basics - Part 2 - Technology & Testing

July 24, 2023 10:00 - 13 minutes - 9.6 MB

Landing Page Basics - Part 2 - Technology & Testing Join our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best tech and testing practices that you can implement to increase conversions in your marketing program. From the episode: Leadpages (free trial) Instapage (free trial) For more, visit rosenadvertising.com Support the show

Landing Page Basics - Part 1 - Basic Concepts of Advertising

July 17, 2023 10:00 - 15 minutes - 11 MB

Landing Page Basics - Part 1 - Basic concepts of advertising Join our host, Toby Rosen, as we start our Landing Page Basics series, diving deep into landing pages and the best practices to employ when implementing new landing pages. For more, visit rosenadvertising.com Support the show

Do THIS to Reduce Your Google Ads Spend 20%

July 10, 2023 10:00 - 7 minutes - 4.89 MB

Do THIS to Reduce Your Google Ads Spend 20% Join our host, Toby Rosen, to discover some of the key tactics we use to reduce ad spend for clients, and the things you should be looking out for in your PPC account. For more, visit https://rosenadvertising.com Support the show

What is A/B Testing? Why is it important?

July 03, 2023 10:00 - 9 minutes - 6.52 MB

What is A/B Testing? Join our host, Toby Rosen, to discuss how A/B testing works, and why it's critical to your firm's marketing. For more, visit https://rosenadvertising.com Support the show

How Much Should I Spend on Marketing?

June 26, 2023 10:00 - 7 minutes - 4.98 MB

How Much Should I Spend on Marketing? Join our host, Toby Rosen, to discuss general marketing budget guidelines, and the most important factors for you to consider when setting marketing budgets. Check out rosenadvertising.com for more. Episode sponsor: DevKenya

How Much Money Should I Spend on Marketing?

June 26, 2023 10:00 - 7 minutes - 4.98 MB

How Much Should I Spend on Marketing? Join our host, Toby Rosen, to discuss general marketing budget guidelines, and the most important factors for you to consider when setting marketing budgets. Check out rosenadvertising.com for more. Episode sponsor: DevKenya Support the show

Is Social Media Hurting Your Law Firm?

June 19, 2023 10:00 - 4 minutes - 3.36 MB

Is Social Media Hurting Your Law Firm? Join our host, Toby Rosen, to discuss whether or not social media is actually a good thing for your law firm.  For more, visit https://rosenadvertising.com Support the show